本文選題：房地產(chǎn)代建項目 + 區(qū)間數(shù)-灰色關聯(lián)分析理論　； 參考：《西南交通大學》2017年碩士論文

【摘要】：隨著中國經(jīng)濟進入新常態(tài),房地產(chǎn)市場出現(xiàn)了兩級分化的局面。北京、上海、廣州、深圳等一線城市呈現(xiàn)供不應求、價格高企不下、購房者望而卻步的局面。而一些二、三、四線城市呈現(xiàn)庫存量大、銷售效果不佳及房價下跌等尷尬處境。為應對這一不良的市場環(huán)境,一些擁有土地和資金,但缺乏技術和管理能力的中小型房地產(chǎn)企業(yè)(投資人)選擇了項目代建的開發(fā)模式。論文旨在對項目代建管理模式應用于房地產(chǎn)項目的建設管理中進行了理論及應用研究,為后續(xù)規(guī)范房地產(chǎn)項目代建市場和提高項目代建管理績效提供了理論指導和案例指引。在房地產(chǎn)行業(yè)推行代建管理模式是市場競爭的必然結(jié)果,投資人若要建設高品質(zhì)、低成本的商品房須依賴技術、管理過硬的代建單位。在改善代建項目的管理績效方面,如何選擇符合需求的代建單位以及如何有效激勵和約束代建單位是這些投資人面臨的一大難題。本論文從兩方面分析和解決上述難題,一是構建了基于區(qū)間數(shù)-灰色關聯(lián)分析理論的資質(zhì)評審法為這些投資人選擇符合要求的代建單位;二是采用博弈理論分析代建單位在工作中可能存在的尋租行為,并為之提出解決方案,以達成對代建單位的有效激勵和約束。投資人最關注的是其所開發(fā)的房地產(chǎn)項目的質(zhì)量、進度、成本及銷售等各項指標是否達到預期的目標,也就是代建項目管理績效是否合格。為解決這一問題,本論文采用目標分解法構建了三級績效指標評價體系。然后采用采用模糊物元法建立了績效評價模型。最后通過實證研究,證明了該評價模型應用于房地產(chǎn)代建項目管理績效評價的可行性。
[Abstract]:As China's economy enters the new normal, the real estate market appears two-level differentiation situation.Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities are in short supply, high prices, home buyers are deterred.And some second, third, fourth-tier cities have a large inventory, poor sales and falling house prices and other embarrassing situation.In order to cope with this bad market environment, some small and medium-sized real estate enterprises (investors) who have land and capital but lack the technical and managerial ability have chosen the development model of project construction.The purpose of this paper is to carry out theoretical and applied research on the application of project agent management mode in real estate project construction management, which provides theoretical guidance and case guidance for the subsequent standardization of real estate project construction market and improvement of project construction management performance.It is the inevitable result of market competition to carry out agent building management mode in real estate industry. If investors want to build high quality, low cost commercial housing must rely on technology and good management of agent construction units.In the aspect of improving the management performance of the agent construction project, how to select the agent unit that meets the needs and how to effectively motivate and restrain the agent construction unit is a big problem faced by these investors.This paper analyzes and solves the above problems from two aspects: one is to construct the qualification evaluation method based on interval number-grey relational analysis theory to select the agent units that meet the requirements for these investors;The second is to use the game theory to analyze the possible rent-seeking behavior in the work of the agent building unit, and put forward the solution for it, in order to achieve the effective incentive and restriction to the agent construction unit.Investors are most concerned about whether the quality, schedule, cost and sales of real estate projects developed by them reach the expected goal, that is, whether the management performance of the agent construction project is up to standard.In order to solve this problem, a three-level performance index evaluation system is constructed by objective decomposition method in this paper.Then the fuzzy matter-element method is used to establish the performance evaluation model.Finally, the feasibility of applying the evaluation model to the performance evaluation of real estate agent project management is proved by empirical research.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F299.23

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