發(fā)布時間：2018-09-01 06:37

【摘要】：中國古代儒家文化精華是現(xiàn)代人力資管理論的雛形,“得人心者得天下”。人是最有價值的生產(chǎn)力,操作設(shè)備、設(shè)計模型、財務(wù)風險控制等等生產(chǎn)中的每一項工作都靠人來完成,人在這些過程中發(fā)揮著主動創(chuàng)造作用,每一個環(huán)節(jié)都對整個生產(chǎn)效益貢獻著價值。 中國保險業(yè)經(jīng)歷了30多年的快速發(fā)展,2013年步入了一個嶄新的發(fā)展階段。截止2012年9月底,保險業(yè)資產(chǎn)總額68999億元,市場主體日漸增多,市場結(jié)構(gòu)逐步優(yōu)化,保險在國民經(jīng)濟和社會生活中發(fā)揮越來越重要的作用。 保險業(yè)迅速成成長的同時,更應(yīng)關(guān)注保險業(yè)發(fā)展的質(zhì)量,關(guān)心消費者信心的建立,而這一切保險活動都與廣大的保險從業(yè)人員緊密相聯(lián)。近年來,人才的頻繁流動已成為中國保險行業(yè)發(fā)展的瓶井,如何留住人才,用好人才,成為保險企業(yè)發(fā)展過程中必須面對和處理好的問題。 通過對影響保險公司員工忠誠度因素的培養(yǎng)研究,證明員工忠誠度培養(yǎng)能有效的降低企業(yè)人員流失率,為企業(yè)留住有能力的人才,“以人為本”是組織文化的核心與靈魂,員工忠誠度是員工職業(yè)道德的核心,是員工職業(yè)操守的靈魂。 本文研究以A人壽保險公司廣西分公司為研究對象,并以公司員工忠誠度為研究切入點,結(jié)合國內(nèi)外有關(guān)企業(yè)員工忠誠度的相關(guān)理論,分析A人壽保險公司廣西分公司的員工忠誠度與人員流失現(xiàn)狀的關(guān)系；通過加強員工忠誠度的培養(yǎng)降低人員離職風險。根據(jù)影響忠誠度因素總結(jié)培養(yǎng)員工忠誠度的策略,提出實施策略的保障措施。
[Abstract]:The essence of ancient Chinese Confucian culture is the embryonic form of modern human resource management theory. People are the most valuable productive forces, operating equipment, designing models, financial risk control and so on in the production of each job is done by human beings, people play a creative role in these processes, Each link contributes value to the whole production benefit. China's insurance industry has experienced more than 30 years of rapid development, in 2013 has entered a new stage of development. Up to the end of September, 2012, the total assets of insurance industry are 6.8999 trillion yuan, the market main body is increasing day by day, the market structure is optimized step by step, and insurance plays an increasingly important role in the national economy and social life. At the same time, the insurance industry should pay more attention to the quality of insurance development and the establishment of consumer confidence, and all these insurance activities are closely related to the vast number of insurance practitioners. In recent years, the frequent flow of talents has become a bottle well for the development of China's insurance industry. How to retain and make good use of talents has become a problem that must be faced and dealt with in the process of development of insurance enterprises. Through the research of influencing factors of employee loyalty in insurance company, it is proved that employee loyalty training can effectively reduce the turnover rate of enterprise personnel and retain competent talents for enterprises. "People-oriented" is the core and soul of organizational culture. Employee loyalty is the core of employee's professional ethics and the soul of employee's professional ethics. This paper takes Guangxi Branch of A Life Insurance Company as the research object, takes employee loyalty as the starting point, and combines the related theories of employee loyalty at home and abroad. This paper analyzes the relationship between employee loyalty and staff turnover in Guangxi Branch of A Life Insurance Company, and reduces the turnover risk by strengthening the cultivation of employee loyalty. According to the factors of influencing loyalty, the strategies to cultivate employee loyalty are summarized, and the guarantee measures are put forward.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.92;F842.3

【參考文獻】

相關(guān)期刊論文 前10條

1 鄧雪;論企業(yè)員工滿意度的提升[J];商業(yè)研究;2003年03期

2 蔣建華,楊從杰;如何培養(yǎng)員工的忠誠度[J];商業(yè)研究;2004年08期

3 李星敏,唐孝云;論企業(yè)員工忠誠度的培養(yǎng)[J];重慶大學學報(社會科學版);2004年04期

4 謝玉華,曹建;職業(yè)生涯各階段員工忠誠度控制策略[J];湖南大學學報(社會科學版);2005年05期

5 羅景竹;;如何培養(yǎng)員工對企業(yè)的忠誠度[J];河南科技;2010年14期

6 許小東;孟曉斌;;基于心理契約的組織成員忠誠度培育[J];經(jīng)濟管理;2003年14期

7 周曉敏;;心理契約視角下的組織管理——以保險行業(yè)為例[J];經(jīng)濟論壇;2008年24期

8 高福霞;李婷;李志;;我國企業(yè)員工忠誠度研究述評[J];經(jīng)濟師;2006年01期

9 蔡清潔;;保險營銷員管理初探[J];經(jīng)濟師;2009年07期

10 徐海東;;國有保險公司人才流失原因和對策分析[J];價值工程;2006年11期

，

本文編號：2216410