基于投連險(xiǎn)需求及影響因素分析的產(chǎn)品方案改進(jìn)
[Abstract]:Investment-linked insurance has been developing continuously since it came into being, and has become one of the mainstream life insurance in Europe and America. Since the birth of China for 13 years, continuous risk has experienced two waves, sometimes in the peak and then in the low. As of the end of 2012, 28 kinds of insurance products have been put on sale in China, and many life insurance companies are actively engaged in the development of linked insurance products. Visible, our life insurance industry for the future development of insurance is very optimistic. Based on the theoretical and empirical analysis of China's risk demand and its influencing factors, this paper obtains the factors that have a significant impact on the risk demand and the degree of influence, on the other hand, Through the questionnaire survey, we obtain the expected income, investment period and other information of consumers. Based on the above two conclusions, a new improvement scheme is put forward to increase the demand and expected income. Because of the fact that the linked insurance appeared in the life insurance market of our country at the end of 1999, the existing research on the demand for the continuous insurance, especially with the help of the relevant data to carry on the empirical research, and the project of the linked insurance products is not many, the time span of the data is relatively small. The data are all simple time series analysis, ignoring the different demand situation of investment risk in China. This paper analyzes the risk demand and its influencing factors in our country. According to the relevant data, the panel data regression is carried out, the regression model is established, the reliability of the factors is verified, and the influence and degree of different factors on the risk demand are analyzed. Based on the questionnaire of the risk demand design and the analysis of the results and the improvement of the product scheme, the CPPI strategy is introduced into the risk linked products for the first time, and the feasibility of the new scheme is verified according to the characteristics of the linked risk and the stock market. The results show that the new scheme is more optimal.
【學(xué)位授予單位】:浙江工商大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F842.6
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