【摘要】：在數(shù)字出版潮流席卷全球的背景下,目前國(guó)內(nèi)圖書市場(chǎng)上的藝術(shù)名家全集出版能否順勢(shì)而為?筆者參加了在美國(guó)紐約佩斯(Pace)大學(xué)舉辦的數(shù)字出版培訓(xùn),在美國(guó)數(shù)字出版實(shí)踐的啟發(fā)下,文章試圖針對(duì)藝術(shù)名家全集進(jìn)行數(shù)字出版與營(yíng)銷轉(zhuǎn)型的全方位探討,嘗試從產(chǎn)品創(chuàng)新力、渠道控制力、營(yíng)銷數(shù)據(jù)力三個(gè)方面推動(dòng)藝術(shù)名家全集在大數(shù)據(jù)背景下的升級(jí)創(chuàng)新。
[Abstract]:Under the background of the digital publishing trend sweeping the world, can the publishing of art masterpieces in the domestic book market conform to the trend? The author participated in the digital publishing training held at pace (Pace) University in New York City, USA. Inspired by the practice of digital publishing in the United States, the article tries to explore the digital publishing and marketing transformation of the complete works of art masters. This paper attempts to promote the upgrading and innovation of art masterpieces under big data's background from three aspects: product innovation, channel control and marketing data.
【作者單位】： 湖南美術(shù)出版社;
【分類號(hào)】：G230.7-F

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