【摘要】：新媒體的出現(xiàn)對(duì)傳統(tǒng)媒體產(chǎn)生了巨大的沖擊和影響,新媒體的瞬時(shí)性、交互性、快速傳播性等,是傳統(tǒng)媒體所缺乏的,傳統(tǒng)媒體具備新媒體無法替代的權(quán)威性和人才儲(chǔ)備力量等優(yōu)勢(shì),因此新媒體與傳統(tǒng)媒體想要共同發(fā)展,可采取化競(jìng)爭(zhēng)和沖突為融合力量的方式,借助對(duì)方的優(yōu)勢(shì)彌補(bǔ)自身的不足,共同促進(jìn)傳媒業(yè)的發(fā)展。本文基于以上觀點(diǎn),認(rèn)為傳統(tǒng)媒體要徹底轉(zhuǎn)換思維方式,擯棄灌輸式的、以我為主的思維定式,取而代之的是分眾思維、營(yíng)銷思維,實(shí)現(xiàn)信息發(fā)布渠道的多樣性、時(shí)效性和針對(duì)性,才能贏得市場(chǎng),為媒體行業(yè)的興旺創(chuàng)造更多的契機(jī),引領(lǐng)傳媒界走向更廣闊的發(fā)展空間。
[Abstract]:The emergence of new media has a huge impact and impact on traditional media. The instantaneous, interactive and rapid dissemination of new media is lacking in traditional media. Traditional media have the advantages of authority and talent reserve which can not be replaced by new media. Therefore, if new media and traditional media want to develop together, they can adopt the way of transforming competition and conflict into merging forces. With the help of each other's advantages to make up for their own shortcomings, to promote the development of the media industry. Based on the above views, this paper holds that the traditional media should completely change their thinking mode and abandon the inflexible, self-oriented thinking pattern, instead of the focus thinking, marketing thinking, and realize the diversity of information distribution channels. Timeliness and pertinence can win the market, create more opportunities for the prosperity of the media industry, and lead the media industry to a broader development space.
【作者單位】： 吉林日?qǐng)?bào);
【分類號(hào)】：G206
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本文編號(hào)：2299810