平臺(tái)企業(yè)網(wǎng)絡(luò)自組織形成機(jī)理研究--以淘寶網(wǎng)為例
[Abstract]:Based on self-organization perspective, this paper takes Taobao as an example to explore the formation mechanism of platform enterprise network self-organization. Through the case study, it is found that during the formation of the platform enterprise network self-organization, the function of the platform enterprise has undergone a transformation from marketing stimulation, strong guidance to basic service and rule maintenance. The relationship between small and medium-sized enterprises in the platform enterprise network has experienced the transformation from no relation to self-aggregation and self-reconfiguration; accordingly, the self-organization of the platform enterprise network has experienced self-creation and self-development in the interaction of various participants. Self-amplification and self-adaptation are four stages. Through the analysis of the self-organization process of platform enterprise network, it is found that the relationship between platform enterprise and small and medium-sized enterprises has replaced the relationship between headquarters and department in branch organization (division structure) and has become the dominant mode of microeconomic activities under the background of Internet. Both the horizontal combination of medium and small enterprises based on platform and the vertical separation of traditional branch system embody this common feature.
【作者單位】: 東北財(cái)經(jīng)大學(xué)工商管理學(xué)院;
【基金】:國家社科基金重大項(xiàng)目“新組織理論與組織治理研究”(11&ZD153) 國家自然科學(xué)基金項(xiàng)目“組織惰性視角下公司創(chuàng)業(yè)導(dǎo)向和組織學(xué)習(xí)對成熟期企業(yè)持續(xù)成長影響研究”(71372067)
【分類號】:F724.6
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