發(fā)布時(shí)間：2018-09-07 19:47

【摘要】：隨著經(jīng)濟(jì)發(fā)展總水平的提高，農(nóng)產(chǎn)品不再是供不應(yīng)求，而是演變?yōu)楣┻^(guò)于求，農(nóng)業(yè)生產(chǎn)不僅僅在關(guān)注數(shù)量和價(jià)格，而是轉(zhuǎn)為對(duì)質(zhì)量、服務(wù)等的綜合性要求，即對(duì)品牌的要求。農(nóng)產(chǎn)品的品牌的建設(shè)離不開(kāi)供應(yīng)鏈的各個(gè)節(jié)點(diǎn)的影響，從生產(chǎn)到運(yùn)輸再到銷售的過(guò)程中產(chǎn)品質(zhì)量的保障，種植、運(yùn)輸以及銷售對(duì)品牌的促進(jìn)都有著不可代替的作用。所以要想提高農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)以提高農(nóng)產(chǎn)品的的市場(chǎng)競(jìng)爭(zhēng)力，就必須要重視供應(yīng)鏈各個(gè)階段的影響，以及管理供應(yīng)鏈各個(gè)節(jié)點(diǎn)企業(yè)的行為。于是，研究供應(yīng)鏈管理與農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)具有十分重要的的實(shí)際價(jià)值和戰(zhàn)略意義。本文試圖通過(guò)調(diào)查對(duì)供應(yīng)鏈對(duì)農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)進(jìn)行研究，以推動(dòng)企業(yè)對(duì)供應(yīng)鏈管理的重視，從這個(gè)角度培養(yǎng)農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)，以提高品牌競(jìng)爭(zhēng)力。 本文首先從回顧供應(yīng)鏈的相關(guān)文獻(xiàn)綜述出發(fā)，對(duì)農(nóng)產(chǎn)品品牌、農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)以及供應(yīng)鏈的相關(guān)概念進(jìn)行界定，，為下文農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)的評(píng)價(jià)研究奠定理論基礎(chǔ)。然后對(duì)影響供應(yīng)鏈的兩大因素合作關(guān)系和供應(yīng)鏈管理行為以及供應(yīng)鏈管理績(jī)效和農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)進(jìn)行歸納，并選取合適的量表，在相關(guān)理論的基礎(chǔ)上提出研究假設(shè)，同時(shí)進(jìn)行實(shí)證分析，主要是項(xiàng)目分析、效度與信度分析對(duì)調(diào)查問(wèn)卷所獲得的數(shù)據(jù)質(zhì)量進(jìn)行檢驗(yàn)，通過(guò)描述性統(tǒng)計(jì)對(duì)合作關(guān)系和供應(yīng)鏈管理行為以及供應(yīng)鏈管理績(jī)效和農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)現(xiàn)狀進(jìn)行分析，運(yùn)用獨(dú)立樣本T檢驗(yàn)，通過(guò)相關(guān)性分析和回歸分析對(duì)變量之間的關(guān)系進(jìn)行檢驗(yàn)并驗(yàn)證假設(shè)；最后提出總結(jié)以及建議，并對(duì)不足之處提出了研究展望。 得出的主要結(jié)論：（1）合作關(guān)系與供應(yīng)鏈管理績(jī)效以及農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)均呈現(xiàn)正相關(guān)關(guān)系，表明供應(yīng)鏈成員的合作關(guān)系越高，越能夠促進(jìn)供應(yīng)鏈管理的績(jī)效，并使得產(chǎn)品品牌具有競(jìng)爭(zhēng)力；（2）供應(yīng)鏈管理行為與供應(yīng)鏈管理績(jī)效以及農(nóng)產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)均呈現(xiàn)正相關(guān)關(guān)系，表明供應(yīng)鏈成員的供應(yīng)鏈管理行為可以促進(jìn)供應(yīng)鏈管理的績(jī)效，并和產(chǎn)品品牌具有競(jìng)爭(zhēng)優(yōu)勢(shì)有著密切關(guān)系；（3）供應(yīng)鏈管理績(jī)效在供應(yīng)鏈管理行為與農(nóng)產(chǎn)品品牌競(jìng)爭(zhēng)優(yōu)勢(shì)中起到了部分中介效用，供應(yīng)鏈管理績(jī)效的中介效用顯著。供應(yīng)鏈管理績(jī)效在供應(yīng)鏈管理行為與農(nóng)產(chǎn)品品牌競(jìng)爭(zhēng)優(yōu)勢(shì)中起到了部分中介效用，供應(yīng)鏈管理績(jī)效的中介效用顯著。
[Abstract]:With the improvement of the overall level of economic development, agricultural products are no longer in short supply, but become oversupply. Agricultural production not only pays attention to quantity and price, but also changes to the comprehensive requirements of quality and service, that is, the requirement of brand. The brand construction of agricultural products can not be separated from the influence of each node in the supply chain. In the process from production to transportation to sales, the guarantee of product quality, planting, transportation and sales play an irreplaceable role in promoting the brand. Therefore, in order to improve the competitive advantage of agricultural products to improve the market competitiveness of agricultural products, we must pay attention to the impact of each stage of the supply chain, as well as the management of each node of the supply chain enterprise behavior. Therefore, the study of supply chain management and agricultural products competitive advantage has very important practical value and strategic significance. This paper attempts to study the competitive advantage of agricultural products in supply chain through investigation, in order to promote the enterprises to attach importance to supply chain management, from this point of view, to cultivate the competitive advantage of agricultural products, in order to improve the competitiveness of brands. Based on the literature review of supply chain, this paper defines the brand of agricultural products, the competitive advantage of agricultural products and the related concepts of supply chain, so as to lay a theoretical foundation for the evaluation of the competitive advantage of agricultural products below. Then, the paper sums up the two major factors affecting the supply chain, the supply chain management behavior, the supply chain management performance and the competitive advantage of agricultural products, and selects the appropriate scale, and puts forward the research hypothesis on the basis of the relevant theories. At the same time, empirical analysis, mainly item analysis, validity and reliability analysis to test the quality of data obtained from the questionnaire. Through descriptive statistics, this paper analyzes the cooperative relationship, supply chain management behavior, supply chain management performance and competitive advantage of agricultural products, and applies independent sample T test. The correlation analysis and regression analysis are used to test the relationship between variables and to verify the hypothesis. Finally, a summary and suggestions are put forward, and the research prospects for the deficiencies are put forward. The main conclusions are as follows: (1) there is a positive correlation between the cooperative relationship and the performance of supply chain management as well as the competitive advantage of agricultural products, which indicates that the higher the cooperative relationship of supply chain members, the better the performance of supply chain management. And make product brands competitive. (2) supply chain management behavior and supply chain management performance as well as the competitive advantage of agricultural products show a positive correlation, indicating that supply chain members' supply chain management behavior can promote the performance of supply chain management. It is closely related to the competitive advantage of product brand; (3) supply chain management performance plays a part of intermediary utility in the supply chain management behavior and the competitive advantage of agricultural product brand, and the intermediary utility of supply chain management performance is significant. Supply chain management performance plays a part of intermediary utility in supply chain management behavior and the competitive advantage of agricultural products brand, and the intermediary utility of supply chain management performance is significant.
【學(xué)位授予單位】：山東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F323.7

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