本文選題：體育經(jīng)濟(jì) + 體育產(chǎn)業(yè)�。� 參考：《體育文化導(dǎo)刊》2017年04期

【摘要】：運用文獻(xiàn)資料等研究方法對我國體育賽事IP進(jìn)行分析。主要結(jié)論:體育賽事IP是各種知識產(chǎn)權(quán)在體育賽事領(lǐng)域的具體體現(xiàn),具有稀缺性、生命周期長、收入穩(wěn)定性、獨特性四大特點;我國體育賽事IP的主要盈利模式有以體育賽事IP為核心拉動相關(guān)產(chǎn)業(yè)的發(fā)展,以體育賽事網(wǎng)絡(luò)平臺為基礎(chǔ)深度開發(fā)體育賽事IP價值,以優(yōu)質(zhì)體育賽事IP為導(dǎo)向進(jìn)行IP自創(chuàng)或國外簽購;發(fā)展遇到的主要問題有缺乏優(yōu)質(zhì)的本土體育賽事IP,運營體育賽事IP的能力不強(qiáng),專業(yè)性體育賽事IP運營人才匱乏,體育賽事IP盈利模式趨同化。建議:重視賽事的專業(yè)性和娛樂性,打造具有優(yōu)質(zhì)內(nèi)容的體育賽事;建立體育賽事網(wǎng)絡(luò)平臺,增強(qiáng)網(wǎng)絡(luò)平臺的黏性;提高體育賽事IP的變現(xiàn)能力,構(gòu)建體育賽事產(chǎn)業(yè)共同體。
[Abstract]:Using literature and other research methods to analyze the IP of sports events in China. The main conclusion is that IP is the embodiment of various intellectual property rights in the field of sports events, which has four characteristics: scarcity, long life cycle, income stability and uniqueness. The main profit models of sports IP in China include the development of related industries based on sports IP, and the development of IP value of sports events on the basis of network platform of sports events. The main problems encountered in the development of IP are the lack of high quality local sports IPs, the lack of the ability to operate the IP of sports events, and the shortage of professional sports events IP operators. Sports IP profit model converges. Suggestions: attach importance to the professionalism and entertainment of sports events, create sports events with high-quality content; establish sports events network platform, enhance the viscosity of the network platform; improve the IP realization ability of sports events, build a sports industry community.
【作者單位】： 南京師范大學(xué)體育科學(xué)學(xué)院;
【基金】：國家社會科學(xué)基金青年項目(14CTY014)
【分類號】：G80-05

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本文編號：1876765