發(fā)布時(shí)間：2018-05-10 14:17

  本文選題：大同縣黃花菜 + 地理標(biāo)志保護(hù)��； 參考：《山西大學(xué)》2013年碩士論文

【摘要】：地理標(biāo)志是一種產(chǎn)地標(biāo)志,也是質(zhì)量的保證,更是一種重要的知識(shí)產(chǎn)權(quán)。世界各國(guó)都普遍認(rèn)識(shí)到地理標(biāo)志與商標(biāo)一樣,對(duì)經(jīng)濟(jì)發(fā)展有著越來(lái)越重要的推動(dòng)作用。目前,地理標(biāo)志的保護(hù)也是世界的知識(shí)產(chǎn)權(quán)保護(hù)的熱點(diǎn)之一。隨著社會(huì)生活資料的豐富以及消費(fèi)市場(chǎng)的蓬勃發(fā)展,消費(fèi)者面對(duì)日益多樣化的消費(fèi)產(chǎn)品,開始更加注重產(chǎn)品的質(zhì)量、特色。正是這種對(duì)質(zhì)量和特色的要求,催生出對(duì)產(chǎn)品產(chǎn)地確認(rèn)的需要。地理標(biāo)志的有效保護(hù),不僅可以滿足消費(fèi)者的需要,同時(shí)更能使生產(chǎn)者的利益得到保障。 大同縣以“中國(guó)黃花之鄉(xiāng)”譽(yù)滿天下,同時(shí)大同縣黃花菜也是大同市的首個(gè)地理標(biāo)志商標(biāo)。黃花菜近些年銷量雖然一直增加,但是卻很難像祁東黃花菜一樣,充分利用“地理標(biāo)志”的金字招牌,開拓全國(guó)市場(chǎng),也一直沒(méi)有跳出銷售渠道單一,加工滯后,宣傳乏力的制約。本文選題的目的就在于通過(guò)調(diào)查黃花菜地理標(biāo)志的使用情況,找出問(wèn)題所在并最終找到解決的方法,讓“大同黃花菜”的品牌價(jià)值得到充分展現(xiàn)。 本文主要包括以下四部分：第一部分介紹地理標(biāo)志保護(hù)概述。簡(jiǎn)述地理標(biāo)志保護(hù)的重要性、世界地理標(biāo)志保護(hù)的大趨勢(shì)以及我國(guó)對(duì)于地理標(biāo)志保護(hù)的相關(guān)規(guī)定；第二部分是大同縣黃花菜地理標(biāo)志保護(hù)現(xiàn)狀的調(diào)查步驟和內(nèi)容,包括調(diào)查時(shí)間,調(diào)查范圍,調(diào)查對(duì)象,調(diào)查的基本方法和調(diào)查的內(nèi)容；第三部分介紹大同縣黃花菜地理標(biāo)志產(chǎn)品保護(hù)的調(diào)查結(jié)果。闡述大同縣黃花菜地理標(biāo)志產(chǎn)品的基本情況,黃花菜生產(chǎn)企業(yè)自身的保護(hù)措施以及政府對(duì)于黃花菜的保護(hù),并從以上幾個(gè)方面進(jìn)行調(diào)查總結(jié)。最后一部分是大同黃花菜地理標(biāo)志保護(hù)現(xiàn)狀的問(wèn)題和對(duì)策。通過(guò)對(duì)企業(yè)和政府兩個(gè)環(huán)節(jié)的保護(hù)情況來(lái)指出存在的問(wèn)題,并提出相應(yīng)的建議和對(duì)策。
[Abstract]:Geographical indication is not only a symbol of origin, but also a guarantee of quality. It is also an important intellectual property right. Countries all over the world generally recognize that geographical indications, like trademarks, play an increasingly important role in promoting economic development. At present, the protection of geographical indications is also one of the hot spots of intellectual property protection in the world. With the enrichment of social means of living and the vigorous development of consumer market, consumers begin to pay more attention to the quality and characteristics of products in the face of increasingly diversified consumer products. It is this quality and characteristics of the requirements, the birth of the product origin recognition needs. The effective protection of geographical indications can not only meet the needs of consumers, but also protect the interests of producers. Datong County is well-known as "the hometown of Chinese Yellow Flowers" and Datong County is the first geographical mark of Datong. Although the sales volume of yellow lily has been increasing in recent years, it is very difficult to make full use of the gold-lettered signboard of "geographical indications" and to open up the national market, just like the yellow lily in Qidong. It has not jumped out of the single sales channel and has lagged behind in processing. Lacklustre publicity. The purpose of this paper is to find out the problem and finally find out the solution by investigating the use of the geographical indications of yellow lily, so that the brand value of "Datong lily" can be fully displayed. This paper mainly includes the following four parts: the first part introduces the overview of geographical indication protection. The importance of the protection of geographical indications, the general trend of the protection of the world's geographical indications and the relevant provisions for the protection of geographical indications in China are briefly described. The second part is the investigation steps and contents of the present situation of the protection of the geographical indications of the yellow lily in Datong County. It includes the time, scope, object, basic method and content of investigation. The third part introduces the results of the investigation on the protection of the geographical indications of yellow lily in Datong County. This paper expounds the basic situation of the geographical indication products of the yellow lily in Datong County, the protective measures of the enterprises producing the yellow lily and the protection of the government for the yellow lily, and carries on the investigation and summary from the above several aspects. The last part is the problems and countermeasures of protecting the geographical indications of Datong yellow lily. The existing problems are pointed out through the protection of enterprises and government, and the corresponding suggestions and countermeasures are put forward.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D923.4

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本文編號(hào)：1869639