本文選題：死者人格標(biāo)識(shí) + 財(cái)產(chǎn)利益��； 參考：《華東政法大學(xué)》2013年碩士論文

【摘要】：本文論證了死者人格標(biāo)識(shí)商業(yè)利用中除涉及死者近親屬精神利益外，還存在基于對(duì)死者姓名、肖像等人格標(biāo)識(shí)商業(yè)利用而產(chǎn)生的財(cái)產(chǎn)利益。在此基礎(chǔ)上，根據(jù)利益兩分法進(jìn)行分析，得出該財(cái)產(chǎn)利益應(yīng)當(dāng)受到與精神利益同等但有區(qū)別的保護(hù)的結(jié)論，并論及采取何種模式和具體措施來加強(qiáng)對(duì)死者人格標(biāo)識(shí)商業(yè)利用中財(cái)產(chǎn)利益的保護(hù)。 本文從以下三個(gè)部分進(jìn)行闡釋： 第一部分從一系列魯迅姓名、肖像人格標(biāo)識(shí)受到侵害引發(fā)爭(zhēng)議的案件談起，說明現(xiàn)實(shí)中確實(shí)存在大量商業(yè)利用死者人格標(biāo)識(shí)的現(xiàn)象，并通過分析我國在該問題上的理論研究、立法及司法現(xiàn)狀，透視我國對(duì)死者人格標(biāo)識(shí)商業(yè)利用中財(cái)產(chǎn)利益保護(hù)存在的問題。 第二部分著力分析死者人格標(biāo)識(shí)商業(yè)利用的基礎(chǔ)理論問題。通過對(duì)人格、人格權(quán)、人格利益和人格標(biāo)識(shí)的概念及關(guān)系的梳理，得出商業(yè)利用的對(duì)象是以死者生前的姓名、肖像、聲音、隱私等精神要素為內(nèi)容的人格標(biāo)識(shí)，此類人格標(biāo)識(shí)具有可識(shí)別性并能以人本體之外的物化形式表現(xiàn)出來。對(duì)其商業(yè)利用可以通過轉(zhuǎn)讓和繼承的方式予以實(shí)現(xiàn)。死者人格標(biāo)識(shí)商業(yè)利用之利益有其保護(hù)的必要性，不僅出于現(xiàn)實(shí)的需要，還體現(xiàn)了對(duì)死者生前人格的尊重，也是對(duì)死者近親屬利益的保護(hù)，更是維持良好的社會(huì)秩序、促進(jìn)社會(huì)和諧的需要。 第三部分分析研究了三種典型的人格標(biāo)識(shí)商業(yè)利用的保護(hù)模式，其中美國采取隱私權(quán)和公開權(quán)雙重權(quán)利保護(hù)模式，英國采取知識(shí)產(chǎn)權(quán)間接保護(hù)模式，德國采取統(tǒng)一權(quán)利保護(hù)模式。通過分析雙重權(quán)利保護(hù)模式和統(tǒng)一權(quán)利保護(hù)模式對(duì)我國的借鑒意義，得出結(jié)論，在我國現(xiàn)有的法律傳統(tǒng)和體系下，宜借鑒德國式的統(tǒng)一權(quán)利保護(hù)模式，在人格權(quán)統(tǒng)一權(quán)利模式下解決人格標(biāo)識(shí)商業(yè)利用問題更具合理性和可行性。緊接著，該部分具體分析了在三種保護(hù)模式之下，對(duì)死者人格標(biāo)識(shí)商業(yè)利用保護(hù)的范圍、請(qǐng)求保護(hù)的主體、保護(hù)的期限及救濟(jì)的方式上的具體規(guī)制。最后，筆者認(rèn)為，我國立法應(yīng)首先承認(rèn)人格標(biāo)識(shí)商業(yè)利用中的財(cái)產(chǎn)利益的可繼承性，確立對(duì)死者人格標(biāo)識(shí)商業(yè)利用中利益的保護(hù)，其次注重平衡好各方的利益關(guān)系，，并為利益的繼受者提供充分的救濟(jì)。
[Abstract]:This paper demonstrates that the commercial use of the decedent's personality logo involves not only the spiritual interests of the near relatives of the deceased, but also the property interests arising from the commercial utilization of the deceased's names and portraits. On this basis, according to the dichotomy of interests, it is concluded that the interests of the property should be protected in the same but differentiated way as the spiritual interests. It also discusses what mode and concrete measures should be taken to strengthen the protection of property interests in the commercial use of the decedent's personality logo. This article is explained in the following three parts: The first part begins with a series of cases in which Lu Xun's name and portrait personality mark have been infringed on, which shows that there is a large number of commercial use of the deceased's personality logo in reality, and through the analysis of our country's theoretical research on this issue, The present situation of legislation and judicature, and the problems existing in the protection of property interests in the commercial utilization of the decedent's personality logo in China. The second part focuses on the analysis of the basic theory of the commercial use of the decedent personality logo. By combing the concept and relationship of personality, personality right, personality interest and personality logo, the author draws a conclusion that the object of commercial use is the personality logo, which takes the name, portrait, voice, privacy and other spiritual elements of the deceased as the content. This kind of personality mark is identifiable and can be expressed in materialized form outside human ontology. Their commercial use can be achieved by transfer and inheritance. The interests of commercial use of the identity of the deceased have their necessity to protect, not only out of the actual needs, but also reflects the respect for the personality of the deceased before death, is also the protection of the interests of the near relatives of the deceased, and it also maintains a good social order. The need to promote social harmony. In the third part, three typical protection models of commercial use of personality logo are analyzed and studied, in which the United States adopts the dual protection mode of right to privacy and public right, and the United Kingdom adopts the mode of indirect protection of intellectual property rights. Germany adopts a unified mode of protection of rights. Based on the analysis of the reference significance of the dual right protection model and the unified right protection mode to our country, it is concluded that under the existing legal tradition and system of our country, we should draw lessons from the German unified right protection mode. It is more reasonable and feasible to solve the problem of commercial use of personality logo under the mode of unified right of personality right. Then, this part concretely analyzes the scope of the protection of the commercial use of the decedent's personality identity, the subject of the request for protection, the duration of protection and the specific regulation of the way of relief under the three protection modes. Finally, the author believes that the legislation of our country should first recognize the inheritance of property interests in the commercial use of personality logo, establish the protection of interests in the commercial use of the personality logo of the deceased, and then pay attention to balancing the interests of all parties. And for the benefit of the successor to provide adequate relief.
【學(xué)位授予單位】：華東政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D923

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 易繼明;周瓊;;論具有人格利益的財(cái)產(chǎn)[J];法學(xué)研究;2008年01期

本文編號(hào)：1842900