本文關鍵詞：中國網絡VIP小說論析　出處：《山東師范大學》2017年碩士論文　論文類型：學位論文

  更多相關文章： 網絡VIP小說 IP熱 粉絲經濟 發(fā)展與困境

【摘要】：從2003年誕生伊始,網絡VIP小說的創(chuàng)作隊伍不斷壯大,終于在被稱為“IP元年”2015年迎來“爆發(fā)”。如果說在此之前網絡VIP小說的熱鬧更多地是在行業(yè)內和愛好者那里,那么IP元年之后它則成了眾所周知的了。由網絡VIP小說改編的游戲、電影、電視劇、網絡劇等每天都在人們的眼前、耳邊充斥著,躲都躲不過。網絡VIP小說發(fā)展的勢頭十分兇猛,由于它誕生在網絡上,它所擁有的網絡基因可以十分自然地與新媒介迅速產生“化學反應”,進而融合,使經營者獲得可喜的收益。由此,可以說網絡VIP小說成了網絡時代的“兵家必爭之地”。本論文試圖通過圍繞有關網絡VIP小說的商業(yè)本位表現(xiàn)、作品的文本特質、發(fā)展與困境來對其進行外部和內部的分析論證,從而初步地揭示網絡VIP小說“從哪里來,呈現(xiàn)的變化,到哪里去”的問題。正是按照這樣的邏輯,論文分別從網絡VIP小說的商業(yè)本位表現(xiàn)、主要文本特質、發(fā)展與困境三個方面展開,構成論文的三個章節(jié)。本論文共分為緒論、正文、結語三部分:緒論部分首先給予研究對象準確的界定,然后對前人的研究成果進行綜述。通過梳理繁多的前輩研究資料,比較清晰明確地分析出研究對象概念的明確與模糊之處。網絡文學創(chuàng)生之初,文學界并沒有做好接受它的準備,從而導致一家之言,千萬家之言大致趨于同的現(xiàn)象,這就是筆者在緒論部分所列舉出來的,那么多對網絡文學的定義之中,原創(chuàng)性最強的文章當屬楊新敏的《網絡文學芻議》,可以說這篇文章對網絡文學的分析與定義幾乎囊括了后來大部分文章中的觀點,相應地,后面的文章多數(shù)引用了這篇文章里的觀點。對網絡文學定義的探討集中出現(xiàn)在二十一世紀初的前六年里,之后由于盛大文學的崛起與長篇付費小說的火熱,為數(shù)不多的研究者紛紛將視野轉入到網絡文學火熱現(xiàn)象與具體小說的解讀中。對網絡文學定義問題的探討暫時告一段落,不過“網絡文學”這四個字更像是個不得已而稱之的概念固定下來。正文部分共分為三章,每章為成三個小節(jié)。第一章主要分析網絡VIP小說的商業(yè)本位表現(xiàn),分別從文學網站宏觀層面以及網站上呈現(xiàn)出的具體操作的微觀層面探討網絡VIP小說的生存環(huán)境;文學網站商業(yè)化的歷程從某種程度上,可以看作是網絡小說一步一步走向商業(yè)化本位的過程。從具體操作層面上來看,本章分析到的“圈子經濟”“病毒營銷”、粉絲經濟與IP開發(fā),都可以稱得上是文學網站商業(yè)本位的特征。第二章主要通過細度網絡VIP小說作品,分析其與眾不同的特質,本章從“金手指”,升級體系、地圖切換與超長篇,人鬼神獸怪混雜的世界三個方面分析網絡VIP小說的特質,揭示出其獨特性;第三章直面網絡VIP小說的發(fā)展與困境。網絡VIP小說是網絡商業(yè)文學的核心,說其是市場的附庸這話并不恰當,而應該說市場是其存在的前提,它的出現(xiàn)便是商業(yè)機制的推動與規(guī)訓。它在發(fā)展,在提高,但面對現(xiàn)實,我們要具體問題具體分析。結語部分在總結全文的基礎上,提出一點對網絡小說的意見與建議。
[Abstract]:From the beginning of 2003 the birth of VIP network fiction creation team growing, finally being called IP first year in 2015 ushered in the "outbreak". If the prior network VIP novel is more lively in the industry and fans there, then IP first year after it has become known as the adaptation of the. VIP network novel games, movies, TV series, drama and other networks every day in people's eyes, ears filled with, hide. But the development of the network VIP's momentum is very fierce, because it was born in the network, it has the network gene to naturally and rapidly produce new media "chemical reaction, fusion and make operators gratifying gains. Thus, it can be said that the network has become the Internet age VIP novel" soldier a hotly contested spot ". This thesis about network VIP novel commercial standard performance works The text characteristics, development and difficulties to analysis the internal and external to it, thus preliminarily reveal the network VIP novel "from where, to present the change, where the problem is. According to this logic, this paper respectively from the network VIP novel business standard, the main features of text, three aspects of development and difficulties, three chapters of the thesis. This thesis consists of introduction, text, conclusion of three parts: the introduction part first gives the definition of the research object accurately, then the results of previous studies are reviewed. By combing various predecessors research data, comparative analysis of research object clear concept clear and vague. At the beginning of the creation of network literature, literary circles are not ready to accept it, resulting in thousands of words of the statements of a school, roughly to the same phenomenon, it is the introduction of Branch listed, so many definitions of the network literature, the original article is Yang Xinmin's "strongest Internet Literature", it can be said that the analysis and definition of the network literature this article includes almost later most of the viewpoints in the article, accordingly, the back of the article most quoted this article views study on network literature. The definition of appearing in early twenty-first Century six years ago, after the rise and long grand literary novels pay hot, reading a few researchers are turning to the network literature to hot phenomenon and the novel. On the specific definition of the temporary network literature a paragraph, but "this four word network literature" is more like a last resort concept called fixed. The body is divided into three chapters, each chapter into three sections. The first chapter mainly The analysis of network VIP novel business based performance, micro level specific operation show from the macro level and the literary website on the website of VIP's network environment; commercial literature website history to a certain extent, can be regarded as the network novel step by step toward the commercialization process standard. From the specific operation perspective, this chapter analyzes the "economic circle" and "viral marketing", a fan of the economy and the IP development, can be regarded as literary website commercial standard features. The second chapter mainly through the network of VIP novel product fineness, analysis of the out of the ordinary characteristics, this chapter from the "golden finger", upgrade system, map switch with long, strange animal ghost three aspects of the world of hybrid network VIP analysis the characteristics of novel, reveals its unique; the third chapter face the development and predicament of network VIP novel network VIP. The novel is the core business of network literature, it is said that the market dependency is not appropriate, but it should be said that the market is the premise of its existence, its appearance is to promote business and discipline mechanism. It is in the development, improve, but in the face of reality, we need to analyze specific issues. The conclusion part summarizes the the full text, put forward opinions and suggestions on the network's point.

【學位授予單位】：山東師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：I207.42

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本文編號：1414466