本文關(guān)鍵詞：三十年代《申報(bào)》商業(yè)廣告版式設(shè)計(jì)探析（1927-1937）　出處：《蘇州大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 《申報(bào)》 商業(yè)廣告 版式設(shè)計(jì)

【摘要】： 本文主要是通過(guò)收集和整理1927至1937年這十年間《申報(bào)》中近千幅的商業(yè)廣告圖片資料進(jìn)行分析,原始資料圖片全部來(lái)源《申報(bào)》,上海書店,1983年影印版。以《申報(bào)》作為載體,對(duì)這些圖片進(jìn)行篩選和比較后,從廣告版式的構(gòu)成元素、空間構(gòu)成元素、廣告版面風(fēng)格、表現(xiàn)手法以及個(gè)案分析等入手,對(duì)其商業(yè)廣告的版式進(jìn)行系統(tǒng)的研究。得出在這個(gè)特定時(shí)期內(nèi),廣告版式所呈現(xiàn)出的版式規(guī)律有哪些,結(jié)合當(dāng)時(shí)的社會(huì)環(huán)境對(duì)人們審美觀念的影響和沖擊,總結(jié)出當(dāng)時(shí)特定年代的商業(yè)廣告版式特征,及其形成的原因,并且對(duì)典型廣告案例進(jìn)行分析,以及不同年份中,同一商品廣告的版式表現(xiàn)手法的比較,總結(jié)出三十年代《申報(bào)》的版式設(shè)計(jì)所具有的特點(diǎn)有哪些,對(duì)我們以后的商業(yè)廣告發(fā)展提供一定的借鑒。
[Abstract]:This article is mainly through the collection and arrangement of the ten years from 1927 to 1937 in the "declaration" of nearly a thousand commercial advertising pictures for analysis, the original source of all the pictures, Shanghai Bookstore. 1983 photocopy. Take "declaration" as the carrier, after screening and comparing these pictures, from the advertising layout elements, space elements, advertising layout style. Starting with the expression techniques and case analysis, this paper makes a systematic study on the layout of its commercial advertisements, and draws the conclusion that what are the patterns of the pattern of the advertisement in this particular period. Combined with the impact and impact of the social environment on people's aesthetic concept, this paper summarizes the characteristics of the pattern of commercial advertising at that time, and the reasons for its formation, and analyzes the typical advertising cases. And in different years, the same commodity advertising layout of the comparison, summed up 30s "declaration" layout design has the characteristics of what. To our future commercial advertising development to provide certain reference.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：J524.3

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張亞萍;;1919年間《申報(bào)》廣告表現(xiàn)研究[J];廣告大觀(理論版);2013年02期

相關(guān)碩士學(xué)位論文 前2條

1 徐威;廣告視野下的新生活運(yùn)動(dòng)[D];吉林大學(xué);2011年

2 白大陸;西安地區(qū)都市報(bào)中企業(yè)廣告的“事件性”表現(xiàn)[D];西北大學(xué);2010年

，

本文編號(hào)：1434811