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  本文關鍵詞：平面設計中的符號藝術(shù)與表達　出處：《湖北美術(shù)學院》2010年碩士論文　論文類型：學位論文

  更多相關文章： 符號 平面設計 圖形 視覺傳達

【摘要】：我們在平面設計作品中,所看到的諸如豐富多彩的圖形樣式、獨具匠心的創(chuàng)意表現(xiàn)以及廣泛運用的形式法則背后,都隱含著符號學原理的影子。大凡凡是與圖形掛鉤的任何一種藝術(shù)表現(xiàn)本身都是視覺傳達中的一種圖形符號形象。平面設計也不例外。不同含義的符號構(gòu)成不同的的圖像圖形,所以平面的設計過程又是一個將作者思想觀念視覺符號化的一個過程:思維觀念根據(jù)設計者的設計思路對視覺符號元素進行選擇、調(diào)整、組織,再將視覺符號元素進行有機的聯(lián)合、編輯,使之形成了有序、具體的符號系統(tǒng)。平面設計就是以視覺符號為載體去傳達信息的,它是平面廣告設計中的思維主角,也是平面設計中一種重要的視覺語言。人們可以從符號的含義以及不同圖形環(huán)境下符號產(chǎn)生的不同效果來辨別圖形本身傳遞出的主要信息。因此,在視覺傳達的過程中,視覺符號能夠較直觀,較準確的向人們傳遞信息,并在溝通人們情感間的傳情達意以及與文化、信息認知理解等方面發(fā)揮著重要的作用。本文意圖通過結(jié)合符號學對平面設計進行全方位論述,深刻地剖析了平面設計的的思維主體—符號。也從不同的角度為平面設計的實際思維操作提供新的方法和思路。 本文利用分比較析法、實例分析法、觀察法、文獻綜合研究法,研究如何在平面設計的范疇中,以受眾行為與心理為基礎,開展創(chuàng)意思維活動。本文首先從符號、符號學的概念及產(chǎn)生的背景出發(fā)。從符號學理論的科學性和在平面設計中合理運用的必要性兩個方面分析了符號學在平面設計中運用的必然性。分析了符號與人類、符號與平面設計存在的必然聯(lián)系和關系。在人類社會生活的范疇中充滿著符號,每一種符號都指代著一種信息。本文以符號原理為基礎,針對人們對符號的心理感知,將平面設計中符號的類型、符號的元素及符號語意的表達方式以多項實例論證的方式進行了較為詳細深入的理論探討。其次,通過大量實例分析,論述了符號學在平面設計中如何進行實際運用操作,并對標志設計、廣告設計符號藝術(shù)如何表達及運用進行了較詳細的實例列舉和闡述,同時納總結(jié)出三種實際的操作方法。最后本文構(gòu)建了符號對平面設計價值意義的指導框架。闡述了符號學對平面設計的指導作用、現(xiàn)實價值以及對設計者創(chuàng)作思路、方法與規(guī)范的指導。
[Abstract]:What we see in graphic design works, such as rich and colorful graphic styles, creative expression of originality and widely used formal rules. There is a shadow of semiotic principles. Any artistic expression connected with graphics itself is a graphic symbol image in visual communication. Graphic design is no exception. Different meanings of symbols are different. The image of the. Therefore, the design process of the plane is a process of visual symbolization of the author's ideas: the idea of thinking selects, adjusts and organizes the elements of visual symbols according to the designers' design ideas. Then the visual symbol elements are organically combined and edited to form an orderly and concrete symbol system. Graphic design uses visual symbols as the carrier to convey information. It is the thinking protagonist in the graphic advertising design. It is also an important visual language in graphic design. People can distinguish the main information from the meaning of symbols and the different effects of symbols in different graphic environments. In the process of visual communication, visual symbols can be more intuitive, more accurate transmission of information to people, and in the communication of emotions between people and culture. Information cognitive understanding plays an important role. This paper intends to discuss the plane design in all directions through the combination of semiotics. This paper deeply analyzes the thinking subject-symbol of graphic design, and provides new methods and ideas for the practical thinking operation of graphic design from different angles. This paper uses the method of comparative analysis, case analysis, observation and literature comprehensive research to study how to base on audience behavior and psychology in the category of graphic design. Carry out creative thinking activities. This paper first from the symbol. This paper analyses the inevitability of semiotics application in graphic design from two aspects: the scientific nature of semiotics theory and the necessity of rational application in graphic design. Class. Symbol and graphic design of the existence of the inevitable relationship and relationship. In the category of human social life is full of symbols, each symbol refers to a kind of information. This paper is based on the principle of symbols. In view of people's psychological perception of symbols, the types of symbols, the elements of symbols and the expressions of symbolic meanings in graphic design are discussed in detail and deeply in the way of many examples. Secondly. Through the analysis of a large number of examples, this paper discusses how to use semiotics in graphic design in practice, and enumerates and expounds in detail how to express and apply the sign design and the art of sign in advertising design. At the same time, it summarizes three practical methods of operation. Finally, this paper constructs the guiding framework of symbolic value to graphic design, and expounds the guiding role of semiotics to graphic design. The realistic value and the guidance to the designer's creative ideas, methods and norms.
【學位授予單位】：湖北美術(shù)學院
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：J524

【引證文獻】

相關碩士學位論文 前4條

1 李佳琳;導識系統(tǒng)設計與受眾認知方式的關聯(lián)性研究[D];山東工藝美術(shù)學院;2012年

2 任盈盈;數(shù)碼攝影在平面設計中應用的發(fā)展趨勢[D];西北大學;2012年

3 田愛珍;基于統(tǒng)計學原理下的信息設計研究[D];中南大學;2012年

4 王萌;上海世博會部分國家館標志設計的解讀[D];南京藝術(shù)學院;2012年

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本文編號：1434738