【摘要】：紀(jì)錄片是國家對外傳播與跨文化交流的重要載體。在傳媒產(chǎn)業(yè)紛紛轉(zhuǎn)型的趨勢下,中國題材紀(jì)錄片將目光投向國際市場、積極參與國際競爭是行之有效的發(fā)展策略。近幾年來,中國題材紀(jì)錄片在國際舞臺上聲名鵲起、成績顯著,在各大電影節(jié)中獲得越來越多的獎項,讓中國題材紀(jì)錄片在國際市場上漸漸找到了自己的位置。 本文通過對紀(jì)錄片《歸途列車》的題材選擇、敘事風(fēng)格以及海外推送模式等方面的分析,探尋其成功背后的國際化操作手法,并以此展開對中國題材紀(jì)錄片國際化的思考。筆者認(rèn)為中國題材紀(jì)錄片的國際化依賴于它的文化特色以及市場化程度。基于此,本文主要研究以下三個部分： 第一部分是關(guān)于紀(jì)錄片《歸途列車》的介紹。著重對該片取得的成績進(jìn)行統(tǒng)計分析,分析該片在紀(jì)錄片國際市場的影響力,探尋該片國際推廣的路線。 第二部分是對紀(jì)錄片《歸途列車》成功因素的分析。總結(jié)該片成功原因是抓住了國際關(guān)注的熱點(diǎn)、使用了故事化敘事手法以及運(yùn)用了商業(yè)化推送模式。 第三部分是對中國題材紀(jì)錄片的國際化生存問題進(jìn)行探析。筆者認(rèn)為國際性選題的挖掘、中國故事的表達(dá)、中國特色文化的展現(xiàn)以及國內(nèi)外合作的加強(qiáng),是中國題材紀(jì)錄片國際化之路的必要選擇。
[Abstract]:Documentary is an important carrier of national communication and cross-cultural communication. Under the trend of media industry transforming one after another, it is an effective development strategy for Chinese documentaries to focus on the international market and actively participate in international competition. In recent years, Chinese documentaries have gained prominence on the international stage and gained more and more awards in major film festivals, which has gradually made Chinese documentaries find their place in the international market. Based on the analysis of the theme selection, narrative style and overseas push mode of the documentary, this paper explores the international operation methods behind its success, and puts forward some thoughts on the internationalization of Chinese documentary. The author believes that the internationalization of Chinese documentaries depends on its cultural characteristics and marketization. Based on this, this paper mainly studies the following three parts: the first part is about the introduction of documentary "homecoming Train". This paper focuses on the statistical analysis of the film's achievements, analyzes its influence in the international market of documentary films, and explores the route of its international promotion. The second part is the analysis of the success factors of documentary "homecoming Train". The reason for the success of the film is to catch the international attention, to use the story narrative technique and to use the commercial push mode. The third part is to analyze the international existence of Chinese documentaries. The author thinks that the mining of international topics, the expression of Chinese stories, the display of culture with Chinese characteristics and the strengthening of cooperation at home and abroad are the necessary choices for the internationalization of Chinese documentaries.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J952

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本文編號：2122303