本文選題：廣告 + MV��； 參考：《西安建筑科技大學(xué)》2013年碩士論文

【摘要】：美國導(dǎo)演大衛(wèi)·芬奇于83年開始拍攝商業(yè)廣告和MV，其于2010年指導(dǎo)的電影《社交網(wǎng)絡(luò)》更是獲第68屆金球獎(jiǎng)最佳導(dǎo)演、編劇、最佳劇情片獎(jiǎng)；日本導(dǎo)演中島哲也1989年首度執(zhí)導(dǎo)廣告，，而后憑借其獨(dú)有的幽默與才氣享譽(yù)日本廣告界，2007年，憑借影片《被嫌棄的松子的一生》獲得范特亞洲電影節(jié)最佳影片；中國青年導(dǎo)演寧浩1999年開始拍攝MV，2006年憑借電影《瘋狂的石頭》一鳴驚人。 廣告與MV導(dǎo)演跨界指導(dǎo)電影，這當(dāng)中出現(xiàn)了不少“轉(zhuǎn)型成功者”，由廣告MV導(dǎo)演轉(zhuǎn)型影視導(dǎo)演后，其拍攝廣告與MV所訓(xùn)練出的理念與技法會(huì)為其影片帶來不少新鮮血液讓影片形式更加豐富，但也可能一不小心也可能使得創(chuàng)作者走入“形式為金，技術(shù)先決”的創(chuàng)作誤區(qū)中。本文通過分析這些轉(zhuǎn)型導(dǎo)演的影片，將理論與實(shí)例相結(jié)合，探討這些“轉(zhuǎn)型”背后為我們所帶來的啟示。
[Abstract]:American director David Finch began shooting commercials and MVs in 83, and his 2010 film, Social networking, won the 68th Golden Globe Award for Best Director, screenwriter, and Best feature Film; Japanese director Nakajima also directed the advertisement for the first time in 1989, and then gained fame in Japan for his unique humor and talent. In 2007, he won the best film of the Fantt Asian Film Festival with the film "Life of the despised Pine seed"; Chinese youth director Ning Hao started shooting MVs in 1999 and made a blockbuster in 2006 with the movie Crazy Stone. Advertising and MV directors directed films across the border, in which many "transformational winners" emerged. After the commercials and MV directors transformed into film and television directors, The idea and technique trained by its advertisement and MV will bring a lot of fresh blood to its film to enrich the film form, but it may also make the creator walk into the "form for gold, technology first" creative errors. By analyzing the films of these transformational directors, this paper combines the theory with the examples, and discusses the enlightenment brought to us by these "transformation".
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J911

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 李晶;;淺析中島哲也電影《下妻物語》的色彩運(yùn)用[J];華章;2010年06期

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