《將改革進行到底》:用“大文章”與“大故事”引領(lǐng)輿論
發(fā)布時間:2018-07-10 10:40
本文選題:《將改革進行到底》 + 政論專題片 ; 參考:《中國廣播電視學(xué)刊》2017年10期
【摘要】:大型政論專題片《將改革進行到底》從理論主線、問題意識和黨性與人民性統(tǒng)一的角度破題謀篇"大文章",通過政論性與故事性的有機融合講好"大故事",借助全媒體傳播模式擴大受眾覆蓋面與提升議題影響力,在輿論導(dǎo)向上有效地實現(xiàn)了弘揚主旋律與傳遞正能量。本文結(jié)合這部政論專題片的創(chuàng)作實踐,歸納論述了面對當(dāng)下傳播格局新變化和輿論環(huán)境新趨勢,主流媒體用"大文章"與"大故事"做好主題宣傳的規(guī)律與經(jīng)驗。
[Abstract]:A large political monograph, "carrying out the Reform to the end," follows the main line of theory, From the point of view of the unity of problem consciousness and party spirit and people's nature, we can solve the problem of "big article", tell "big story" through the organic fusion of political theory and story, expand the audience coverage and enhance the influence of topic by means of the whole media communication mode. In the direction of public opinion, we effectively carry forward the main melody and transfer positive energy. Based on the creative practice of this political monograph, this paper summarizes and discusses the law and experience of the main media using "big article" and "big story" to do a good job of thematic propaganda in the face of the new changes in the current communication pattern and the new trend of the public opinion environment.
【作者單位】: 中央電視臺新聞中心;
【分類號】:J952
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