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《魁拔之十萬(wàn)火急》藝術(shù)性與商業(yè)性及其關(guān)系探討

發(fā)布時(shí)間:2018-07-04 07:48

  本文選題:暑期檔 + 藝術(shù)性; 參考:《南京航空航天大學(xué)》2013年碩士論文


【摘要】:2011年暑期檔國(guó)產(chǎn)動(dòng)畫(huà)的推出,引發(fā)了對(duì)中國(guó)動(dòng)畫(huà)前景熱議的新高潮,國(guó)產(chǎn)動(dòng)畫(huà)的制作水平與盈虧矛盾背后,更凸顯出當(dāng)今動(dòng)畫(huà)作品商業(yè)性與藝術(shù)性發(fā)展不均衡的現(xiàn)象,本課題借此契機(jī),通過(guò)分析《魁拔之十萬(wàn)火急》創(chuàng)作的時(shí)代背景、模仿性和獨(dú)創(chuàng)性相結(jié)合的藝術(shù)特色及日趨完善的商業(yè)運(yùn)作,就其藝術(shù)價(jià)值與商業(yè)價(jià)值進(jìn)行系統(tǒng)詳盡的量化比較,運(yùn)用數(shù)據(jù)對(duì)比及統(tǒng)計(jì)學(xué)相關(guān)方法進(jìn)行分析,并以圖表形式表明商業(yè)收益與藝術(shù)價(jià)值的走勢(shì)關(guān)系,探討其商業(yè)價(jià)值向藝術(shù)價(jià)值靠攏的過(guò)程。進(jìn)一步闡述《魁拔之十萬(wàn)火急》藝術(shù)性與商業(yè)性的關(guān)系,得出優(yōu)秀的藝術(shù)作品終將獲得商業(yè)認(rèn)可的結(jié)論,并對(duì)國(guó)產(chǎn)動(dòng)畫(huà)的特別是《魁拔》系列的前景做出總結(jié)展望,,意在能夠窺斑見(jiàn)豹,呼吁廣大藝術(shù)工作者們?cè)谒囆g(shù)創(chuàng)作過(guò)程中能夠更注重其藝術(shù)價(jià)值而非商業(yè)利益。
[Abstract]:The introduction of domestic animation in the summer of 2011 has triggered a new high tide of heated discussion on the prospect of Chinese animation. Behind the contradiction between the production level and profit and loss of domestic animation, it is more obvious that the commercial and artistic development of animation works is not balanced. This paper takes this opportunity to analyze the background of the creation of Qui-ba, the artistic characteristics of imitation and originality, and the increasingly perfect commercial operation. This paper makes a systematic and detailed quantitative comparison between the artistic value and the commercial value, and analyzes the relationship between the commercial income and the artistic value by using the data contrast and the statistical correlation method, and shows the relationship between the commercial income and the artistic value in the form of a chart. This paper discusses the process of approaching the value of art to its commercial value. Further expound the relationship between art and commercial, draw the conclusion that the outstanding works of art will get the commercial approval, and make a summary and prospect to the prospect of the domestic animation, especially the series of "Qui-ba". It is intended to peek at the leopard and appeal to artists to pay more attention to its artistic value rather than commercial interests in the process of artistic creation.
【學(xué)位授予單位】:南京航空航天大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:J954

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