電視紀(jì)錄片《舌尖上的中國(guó)》的傳播特色研究
本文選題:《舌尖上的中國(guó)》 + 內(nèi)容特色 ; 參考:《河北大學(xué)》2013年碩士論文
【摘要】:紀(jì)錄片,是一種通過(guò)記錄影像來(lái)傳播文化的媒介,它在記錄時(shí)代變遷,展現(xiàn)文化實(shí)力等諸多方面都有著其他藝術(shù)形式所不具備的特殊功能。然而中國(guó)紀(jì)錄片自誕生以來(lái),一直處于曲高和寡的尷尬境地!渡嗉馍系闹袊(guó)》的橫空出世,打破了中國(guó)電視紀(jì)錄片史上的陰霾,,獲得廣大受眾的追捧,并引發(fā)國(guó)內(nèi)外對(duì)它的討論。這部由中央電視臺(tái)紀(jì)錄頻道傾力打造的7集美食類電視紀(jì)錄片,在其題材選擇、創(chuàng)作理念、制作水準(zhǔn)、傳播推廣等方面均有獨(dú)特之處,它為中國(guó)電視紀(jì)錄片未來(lái)的發(fā)展提供了值得借鑒和參考的范本。 全文共分五章來(lái)論述:第一章是對(duì)電視紀(jì)錄片《舌尖上的中國(guó)》進(jìn)行概述,以達(dá)到對(duì)《舌尖上的中國(guó)》在整體上的認(rèn)識(shí);第二章論述電視紀(jì)錄片《舌尖上的中國(guó)》在其精神文化、哲學(xué)、美學(xué)層面的內(nèi)容特色;第三章將從敘事藝術(shù)、影像風(fēng)格、音樂(lè)運(yùn)用三個(gè)方面再現(xiàn)該片的藝術(shù)表現(xiàn)特色;第四章是論述電視紀(jì)錄片《舌尖上的中國(guó)》的推廣特色。首先介紹該片的商品包裝特色,重點(diǎn)分析該片的媒介使用特色,包括央視播出平臺(tái)、微博、網(wǎng)絡(luò)論壇等媒介的運(yùn)用;第五章主要是論述《舌尖上的中國(guó)》在紀(jì)錄片創(chuàng)作、傳播方式和市場(chǎng)化發(fā)展道路上帶給業(yè)界的啟示。
[Abstract]:Documentary film is a kind of medium to spread culture through recording images. It has special functions in recording the changes of the times, showing cultural strength and so on, which other art forms do not have. However, since its birth, Chinese documentaries have been in an awkward position of being lofty and widowed. The birth of China on the Top of the tongue has broken the haze in the history of Chinese television documentaries, and has been sought after by a broad audience. And cause the discussion of it at home and abroad. This seven-episode gourmet documentary, which was created by the CCTV Records Channel, has its own unique features in terms of its theme selection, creative ideas, production standards, dissemination and promotion, and so on. It provides a model for the future development of Chinese TV documentaries. The full text is divided into five chapters: the first chapter is to summarize the TV documentary "China on the tip of the tongue", in order to achieve the overall understanding of "China on the tip of the tongue"; The second chapter discusses the content characteristics of TV documentary "China on the tongue" in its spiritual culture, philosophy and aesthetics, the third chapter reproduces the artistic characteristics of the film from three aspects: narrative art, image style and music application. The fourth chapter discusses the characteristics of TV documentary China on the tongue. First of all, it introduces the commodity packaging characteristics of the film, and analyzes the media characteristics of the film, including CCTV broadcast platform, Weibo, Internet forum, etc. The fifth chapter mainly discusses the creation of "China on the tongue" in the documentary film. The way of communication and market-oriented development to the industry on the inspiration.
【學(xué)位授予單位】:河北大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:J952;G206
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