【摘要】：一個(gè)民族復(fù)興的重要指標(biāo)是民族文化的傳播和民族精神的重建。在當(dāng)今設(shè)計(jì)與生活息息相關(guān)的時(shí)代,以設(shè)計(jì)為手段,探討傳統(tǒng)文化的傳播與發(fā)展問(wèn)題,成為更多人的價(jià)值取向。將文化的活力,注入設(shè)計(jì)作品之中,可以使人類(lèi)優(yōu)秀的文化遺產(chǎn)以新形式得以重生!現(xiàn)代設(shè)計(jì)風(fēng)格的風(fēng)行,帶來(lái)設(shè)計(jì)個(gè)性的趨同,在卷煙包裝日趨同質(zhì)化的今天,消費(fèi)者有著多元與個(gè)性的需求,希望產(chǎn)品包裝能提供更多的文化意義,帶來(lái)情感的滿(mǎn)足。人們意識(shí)到包裝設(shè)計(jì)作品,必須要有鮮明的民族個(gè)性與地域特征,才能不被忽略、消解與湮沒(méi)。針對(duì)地域紋樣應(yīng)用在本土卷煙品牌中的契機(jī),本文通過(guò)對(duì)楚紋樣設(shè)計(jì)元素與黃鶴樓卷煙包裝進(jìn)行設(shè)計(jì)研究,尋找兩者間的契合點(diǎn),探尋楚紋樣視覺(jué)元素在黃鶴樓卷煙包裝設(shè)計(jì)中的關(guān)系與應(yīng)用價(jià)值。楚紋樣是楚文化濃縮提煉后形成的視覺(jué)形象精華,具有極高的文化與藝術(shù)價(jià)值。楚紋樣視覺(jué)元素有其自身的構(gòu)成法則,用現(xiàn)代設(shè)計(jì)的方式去歸納、總結(jié),抓住其主要特征及規(guī)律,應(yīng)用至黃鶴樓卷煙包裝設(shè)計(jì)中,不僅可以使楚紋樣視覺(jué)元素?zé)òl(fā)生機(jī),營(yíng)造良好的傳統(tǒng)文化氛圍,還可以更好的實(shí)現(xiàn)傳播楚文化這一目的。本文通過(guò)分析楚紋樣視覺(jué)元素的類(lèi)型及構(gòu)成特征,總結(jié)出楚紋樣視覺(jué)元素在黃鶴樓卷煙包裝設(shè)計(jì)中的價(jià)值及設(shè)計(jì)方法,闡述了楚紋樣視覺(jué)元素在黃鶴樓卷煙包裝設(shè)計(jì)上的探索化應(yīng)用。通過(guò)設(shè)計(jì)應(yīng)用,為如何更好的指導(dǎo)地域紋樣在本土包裝中的設(shè)計(jì)應(yīng)用提供理論根據(jù)和價(jià)值體現(xiàn)。以設(shè)計(jì)為手段,探討文化的傳承問(wèn)題;以傳統(tǒng)文化為方向,探討現(xiàn)代設(shè)計(jì)的思路,通過(guò)引導(dǎo),更為合理地開(kāi)發(fā)楚紋樣視覺(jué)元素在黃鶴樓卷煙包裝中的設(shè)計(jì)應(yīng)用,實(shí)現(xiàn)傳統(tǒng)文化與產(chǎn)品、企業(yè)文化傳播的雙贏。
[Abstract]:The important index of a nation's rejuvenation is the spread of national culture and the reconstruction of national spirit. In the era of closely related design and life, it has become the value orientation of more and more people to discuss the spread and development of traditional culture by means of design. The vitality of culture can be injected into the design works, so that the excellent cultural heritage of mankind can be reborn in a new form! The popularity of modern design style brings the convergence of design personality. Today, with the increasing homogeneity of cigarette packaging, consumers have the needs of diversity and personality. I hope that product packaging can provide more cultural significance and emotional satisfaction. People realize that packaging design works must have distinct national personality and regional characteristics in order not to be ignored, dispelled and annihilated. In view of the opportunity of the application of regional pattern in local cigarette brand, this paper studies the design of Chu pattern design element and Yellow Crane Tower cigarette packaging, looks for the connection point between the two, and explores the relationship and application value of Chu pattern visual element in Yellow Crane Tower cigarette packaging design. Chu pattern is the essence of visual image formed after the concentration and extraction of Chu culture, which has high cultural and artistic value. The visual elements of Chu pattern have their own constituent rules. They can be summarized, summarized and grasped in the way of modern design, and applied to the cigarette packaging design of Yellow Crane Tower, which can not only make the visual elements of Chu patterns radiate vitality, create a good traditional cultural atmosphere, but also better realize the purpose of spreading Chu culture. Based on the analysis of the types and characteristics of Chu pattern visual elements, this paper summarizes the value and design method of Chu pattern visual elements in the packaging design of Yellow Crane Tower cigarettes, and expounds the exploratory application of Chu pattern visual elements in the packaging design of Yellow Crane Tower cigarettes. Through the design application, it provides the theoretical basis and value embodiment for how to better guide the design application of regional pattern in local packaging. Taking design as the means, this paper probes into the inheritance of culture, takes the traditional culture as the direction, probes into the train of thought of modern design, through guiding, more reasonably develops the design application of Chu pattern visual elements in the cigarette packaging of Yellow Crane Tower, and realizes the win-win situation of traditional culture, product and enterprise culture dissemination.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TS452.7

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本文編號(hào)：2509666