本文關(guān)鍵詞：安徽出版集團(tuán)跨行業(yè)經(jīng)營(yíng)研究，由筆耕文化傳播整理發(fā)布。

網(wǎng)友zhangkuan14312近日為您收集整理了關(guān)于安徽出版集團(tuán)跨行業(yè)經(jīng)營(yíng)研究（文學(xué)）的文檔，希望對(duì)您的工作和學(xué)習(xí)有所幫助。以下是文檔介紹：密級(jí): 學(xué)校代碼:10075分類號(hào): 學(xué)號(hào):20100786文學(xué)碩士學(xué)位論文安徽出版集團(tuán)跨行業(yè)經(jīng)營(yíng)研究學(xué)位申請(qǐng)人: 李揚(yáng)指導(dǎo)教師: 陶丹教授學(xué)位類別: 文學(xué)碩士學(xué)科專業(yè): 傳播學(xué)授予單位: 河北大學(xué)答辯日期: 二〇一三年五月Classified Index: Code:10075U.D.C.: NO.20100786A Dissertation for the Degree of M. ArtsThe study on the operatingcharacteristics of the An Hui PublishingGroupCandidate: Li YangSupervisor: Prof. Tao DanAcademic Degree Applied for: Master of ArtsSpecialty: CommunicationUniversity: Hebei UniversityDate of Oral Examination: May,2013摘要I摘要安徽出版集團(tuán)有組建于 2005 年,前身是安徽省出版總社。該集團(tuán)是集圖書(shū)、報(bào)紙、期刊、電子音像產(chǎn)品及網(wǎng)絡(luò)出(來(lái)源：[])版物的編輯出版、印刷、復(fù)制、發(fā)行、物資供應(yīng)與經(jīng)營(yíng)等業(yè)務(wù)于一體,又擁有數(shù)碼傳播、數(shù)字出版、信息服務(wù)等新興出版業(yè)務(wù),兼營(yíng)房地產(chǎn)開(kāi)發(fā)、商品進(jìn)出口、醫(yī)藥、內(nèi)貿(mào)等業(yè)務(wù)的大型文化產(chǎn)業(yè)集團(tuán)。2005 年,安徽出版集團(tuán)在完成集團(tuán)化組建的同時(shí)完成轉(zhuǎn)企改制,該集團(tuán)的成立是我國(guó)出版業(yè)全面改革、趨于成熟階段的產(chǎn)物,并在深化改革中不斷發(fā)展。集團(tuán)積極落實(shí)“跨行業(yè)、跨地區(qū)、多元化”發(fā)展戰(zhàn)略,促進(jìn)形成主業(yè)挺拔,產(chǎn)業(yè)規(guī)模擴(kuò)大的格局。通過(guò)實(shí)施“做強(qiáng)主業(yè),做大產(chǎn)業(yè)”的戰(zhàn)略,集團(tuán)實(shí)現(xiàn)了驚人的擴(kuò)張,躋身中國(guó)一流出版發(fā)行企業(yè)。本文分別從四大方面來(lái)系統(tǒng)探討安徽出版集團(tuán)的跨行業(yè)經(jīng)營(yíng)戰(zhàn)略:其實(shí)施跨行業(yè)經(jīng)營(yíng)的緣由,實(shí)施跨行業(yè)經(jīng)營(yíng)的途徑,實(shí)施跨行業(yè)經(jīng)營(yíng)的策略及其在跨行業(yè)經(jīng)營(yíng)中面臨的問(wèn)題和對(duì)中國(guó)圖書(shū)出版業(yè)發(fā)展的啟示,力求梳理出安徽出版集團(tuán)跨行業(yè)經(jīng)營(yíng)模式的完整脈絡(luò)。關(guān)鍵詞安徽出版集團(tuán)跨行業(yè)經(jīng)營(yíng)AbstractIIAbstractAnhui publishing group, founded in 2005, formerly known as S (來(lái)源：[])in anhuiprovince. The group is a collection of books, newspapers, periodicals, electronic audio andvideo products work publication of editing and publishing, printing, copying,distribution, material supply and management business as a whole, and munication,digital publishing, information service and other emerging publishing business, engaged inreal estate development, import and export goods, medicine, domestic trade and otherbusiness of the big c(來(lái)源：[])ulture industry group.In 2005, anhui publishing group pleting enterprises group formed at the same time,the establishment of the group is China's publishing industry product prehensivereform, the mature stage, and constantly developed in deepening the reform. Group, activelyimplement the "inter-trade, trans-regional, diversified development strategy, promote theformation of tall and straight, the pattern of industrial scale. By implementing the str(來(lái)源：[])ategy of"strengthen its main business, to do big business", the group implemented a startlingexpansion, panies in China. This paper respectively from four aspects: systemof anhui publishing group, cross-industry business strategy: the cause of its implementation ofcross-industry operation, implementation of cross-industry operation, implementation ofcross-industry business strategy and its in the cross-industry business are faced with theproblem an(來(lái)源：[])d the enlightenment to China's book publishing industry development, strive tocreate plete contexts of anhui publishing group, cross-industry business model.Key words Anhui publishing group multisectoral operation目錄III目錄緒論 1第 1 章安徽出版集團(tuán)跨行業(yè)經(jīng)營(yíng)緣由及其發(fā)展概況 5 1.1 國(guó)家深化文化體制改革的政策推動(dòng) 5 1.2 抵御市場(chǎng)風(fēng)險(xiǎn)及追求利潤(rùn)最大化的利益驅(qū)動(dòng) 7 1.2.1 抵御跨國(guó)出版集團(tuán)的競(jìng)爭(zhēng)壓力及政策改變帶來(lái)的風(fēng)險(xiǎn) 7 1.2.2 為擴(kuò)大企業(yè)規(guī)模,跨出主業(yè)滿足受眾多元化需求 8 1.2.3 跨行業(yè)經(jīng)營(yíng)利于分散風(fēng)險(xiǎn),提高盈利能力

12>

  本文關(guān)鍵詞：安徽出版集團(tuán)跨行業(yè)經(jīng)營(yíng)研究，由筆耕文化傳播整理發(fā)布。