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W(xu)λݡ2019
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Acknowledgements
ժҪ
Abstract
Chapter One Introduction
1.1 Background C The Ecopocalypse
1.1.1 Political Background
1.1.2 Economic Background
1.1.3 Social Background
1.1.4 Technological Background
1.1.5 Environmental Background
1.1.6 Legal Background
1.2 Current Situation
1.2.1 The Market behind the Ecopocalypse
1.2.2 The Segment of Fashionable Masks
1.3 Research Implication
1.3.1 Theoretical Implications
1.3.2 Practical Implications
1.4 Research Contents and Methods
1.4.1 Research Contents
1.4.2 Research Methods
Chapter Two Literature Review
2.1 Related Concepts
2.1.1 Anti-Pollution Mask
2.1.2 Charitable Organization
2.1.3 Social-Purpose Native
2.1.4 E-commerce
2.1.5 Sustainability
2.2 Models, Concepts and Frameworks
2.3 Application of the Methods, Concepts and Frameworks
2.3.1 Industry Analysis
2.3.2 Business Position
Chapter Three Business Opportunities
3.1 Favourable Circumstances
3.1.1 Secondary Market Research
3.1.2 Primary Market Research
3.2 Market Gap Analysis
3.3 Internal and External Analysis
3.3.1 Internal Analysis - SWOT Analysis
3.3.2 External Analysis
3.4 Innovation brought to the Industry by the New Venture
3.4.1 Corporate Social Responsibility
3.4.2 Benchmark - Concept
3.4.3 Benchmark C Way of doing business
3.5 Differentiation and Competitive Advantage of the Business
3.6 Business Ethics and Sustainability
Chapter Four Organizational Setup of the Company
4.1 Legal Structure and Ownership
4.1.1 Type of Legal Structure
4.1.2 Registration Procedures
4.2 Organizational Chart
4.3 Advisory Board
4.4 Management Team and Respective Responsibilities
Chapter Five Marketing Plan
5.1 Identification of Potential Customers
5.2 Requirements of Customers
5.2.1 Purchase Experience
5.2.2 Purchase Convenience
5.2.3 Delivery Conditions free and fast shipping
5.2.4 After-Sale Service
5.3 Appropriate Sales and Promotion Approaches
5.3.1 Strategies for each step of the Consumer Decision Journey
5.3.1.1 Stage 1 C Initial consideration
5.3.1.2 Stage 2 C Active evaluation
5.3.1.3 Stage 3 - Closure
5.3.1.4 Stage 4 C Post-purchase experience
5.4 Price Sensitivity
5.5 Projection of Potential Sales Revenue
5.5.1 Premises of Potential Sales
5.5.2 Projection of Potential Sales
5.6 Cost of Acquiring and Retaining Customers
5.7 Competitors' Expected Movements
Chapter Six Operating and Financial Plans
6.1 Conversion of Inputs into Outputs that Customers Value
6.1.1 Partner Relationship
6.1.2 Inventory Management
6.1.3 Manufacturing
6.1.4 In-house/Outsourced Operations
6.2 Financial Plan
6.2.1 Cost Calculations
6.2.2 Projected Operational Break Even Point
6.2.3 Projected Cash Flows
6.2.4 Analysis of the investment NPV, IRR and Payback
6.3 Analysis of Possible Scenarios
6.3.1 Impact on Free Cash Flow
6.3.2 Impact on Net Present Value NPV
6.3.3 Impact on Internal Rate of Return IRR
6.3.4 Impact on Internal Payback
6.3.5 NPV Sensitivity
6.4 Contingency Plans to Different Scenarios
Chapter Seven Conclusions
7.1 Main Research Conclusions
7.2 Limitations and Future Research Directions
References
Appendix
Indexes
Figure Index
Table Index
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2 ;оʾ՚ȾӄΚ[L(fng)U(xin)[J];ʯӿƼ;201905
3 ;ҫ;;С?q)Rп՚ȾӰ푙C(j)̽ӑ[J];YԴh(hun)cl(f)չ;201003
4 ;՚Ⱦ܌(do)¶d^[J];ƌW(xu)^@;201922
5 ;֪[J];|ϱ;201920
6 ӯ;;ʲôǿ՚Ⱦ?[J];o(do);201930
7 (lin)χ(gu)ٷ;;՚Ⱦ(hu)(do)½?[J];Ї(gu)B(ti);201806
8 ~;k;;^(q)՚Ⱦr(du)[J];ɽ|I(y)g(sh);201909
9 С;h;S;;Ϳ՚Ⱦ(du)о܇ʹõӰоО[J];ĵ;201901
10 ;n;;՚ȾĽЧ(yng)(jng)(j)pʧо2014ꁆ̫(jng)(j)M(hu)hg[J];(ni)ɹW(xu)W(xu)(bo)((hu)ƌW(xu));201902
P(gun)ʿW(xu)λՓ ǰ10l
1 ФA;h(hun)՚ȾںL(zhng)ڱ¶Ѫ֬Ч(yng)о[D];AпƼW(xu);2018
2 ־;ǵ^(q)՚Ⱦc،(du)a(chn)l(f)Ӱо[D];Ϸt(y)ƴW(xu);2019
3 U;Ї(gu)غͿ՚Ⱦr(sh)շֲ䌦(du)ȺӰcu(png)о[D];hW(xu);2016
4 Mohaddeseh Azimi;Ї(gu)՚ȾƽȣƽȺ(du)߄(chung)µ[D];Ї(gu)ƌW(xu)g(sh)W(xu);2018
5 ;]Hݔ?sh)ą^(q)՚Ⱦ(lin)(dng)о[D];ϺW(xu);2017
6 촺;՚Ⱦ(du)ͯIgE̖(ho)ͨ·l(f)о[D];Ї(gu)A(y);2017
7 ;(gu)坍՚ⷨо[D];Ї(gu)W(xu);2010
8 ܲ;нͨҎ(gu)h(hun)u(png)п՚ȾA(y)y(c)ģо[D];Ї(gu)|(zh)W(xu);2015
9 J;ͨP(gun)՚ȾDNAMH3K9׃ı^zо[D];㽭W(xu);2016
10 ;h(hun)(jng)(j)pʧu(png)Փ(yng)о[D];(f)W(xu);2008
P(gun)TʿW(xu)λՓ ǰ10l
1 R;՚ȾcطنTx[D];|W(xu);2019
2 ž;ҸҕµĿ՚|(zh)r(ji)[D];ؔ(ci)(jng)W(xu);2019
3 ;ʯfп՚Ⱦ(du)ͯϵy(tng)T\Ӱ푼ضȵЧ(yng)[D];AW(xu);2019
4 κԊ(sh)Z(y);wҕп՚ȾΌ(du)о[D];W(xu);2019
5 ;ʡ՚ȾӰؼΌ(du)о[D];W(xu);2018
6 ;՚Ⱦ(du)Ї(gu)^ҸеӰо[D];ؔ(ci)(jng)W(xu);2019
7 ;՚Ⱦ(du)҇(gu)خa(chn)Ј(chng)Ӱ푵Č(sh)Cо[D];BTW(xu);2018
8 Fernanda Mendes Martnez-Gonzlez;h(hun)ք(chung)I(y)(xing)Ŀо[D];Ϻ(gu)Z(y)W(xu);2019
9 ЦЦ;Sr(sh)ؿ՚Ⱦcо[D];W(xu);2019
10 ߅^;ʯf^(q)՚ȾcСP(gun)о[D];ӱt(y)ƴW(xu);2019
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