【摘要】：伴隨著當(dāng)今社會的發(fā)展，人們正處在一個物質(zhì)財富極大豐富的時代，同時由于假期制度的改革，人們有了更多的空閑時間，也越來越體現(xiàn)出參與旅游的愿望。據(jù)世界旅游組織統(tǒng)計資料表明，以健身、娛樂、休閑為目的的旅游者人數(shù)在各國參與旅游的群體中所占比例最大，作為體育和旅游融合產(chǎn)物的體育旅游正適應(yīng)了人們的這種需求。 本文采用文獻(xiàn)資料法、歸納演繹法、系統(tǒng)分析法、實地考察法、專家訪談法等方法對體育旅游的內(nèi)涵、定義以及特征做了梳理，同時在對產(chǎn)業(yè)融合理論分析的基礎(chǔ)上，著重分析了青島市體育旅游產(chǎn)業(yè)的發(fā)展問題，在分析旅游市場融合路徑的基礎(chǔ)上指出了青島市體育旅游產(chǎn)業(yè)的融合動因、融合優(yōu)勢以及融合障礙。 從青島市體育旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略角度出發(fā)，提出了“明確體育旅游產(chǎn)業(yè)定位；強(qiáng)化精品意識和品牌意識，開發(fā)特色體育旅游產(chǎn)品；深化體制改革，轉(zhuǎn)變政府職能，制定政策性導(dǎo)向；開拓國內(nèi)外客源市場；加大宣傳力度”的發(fā)展策略。根據(jù)產(chǎn)業(yè)融合的特點，提出了青島市體育旅游發(fā)展的目標(biāo)，并依據(jù)青島市體育旅游產(chǎn)業(yè)發(fā)展的原則提出了青島市體育旅游產(chǎn)業(yè)發(fā)展的具體規(guī)劃，確立了“大型體育賽事為依托，帶動游客購買海上運動產(chǎn)品以及觀賞性體育旅游；建設(shè)海上運動休閑基地，加大配套設(shè)施的建設(shè)；優(yōu)化青島市旅游空間布局，劃分旅游集群，，促進(jìn)集群共同利益的發(fā)展；實現(xiàn)體育旅游的橫向融合，加快體育旅游與多種旅游的協(xié)調(diào)發(fā)展；樹立區(qū)域體育旅游理念，構(gòu)建體育旅游圈；多途徑加強(qiáng)宣傳力度”的設(shè)計思路。
[Abstract]:With the development of today's society, people are in an era of great wealth. At the same time, because of the reform of the holiday system, people have more free time, and more reflect the desire to participate in tourism. According to the statistics of the World Tourism Organization, the number of tourists for the purpose of fitness, recreation and leisure is the largest among the groups participating in tourism in various countries. As a product of sports and tourism, sports tourism is adapting to this kind of demand. In this paper, the connotation, definition and characteristics of sports tourism are combed by the methods of literature, inductive deduction, systematic analysis, field investigation, expert interview and so on. At the same time, on the basis of the analysis of industry convergence theory, This paper emphatically analyzes the development of sports tourism industry in Qingdao, and points out the reasons, advantages and obstacles of the integration of sports tourism industry in Qingdao on the basis of analyzing the integration path of tourism market. From the perspective of the development strategy of sports tourism industry in Qingdao, this paper puts forward the following points: to make clear the position of sports tourism industry, to strengthen the consciousness of fine products and brand, to develop characteristic sports tourism products, to deepen the reform of the system, to change the functions of the government. The development strategy is to establish policy orientation; to develop domestic and foreign tourist market; to strengthen propaganda. According to the characteristics of industry convergence, this paper puts forward the goal of the development of sports tourism in Qingdao, and puts forward the concrete plan of the development of sports tourism industry in Qingdao according to the principles of the development of sports tourism industry in Qingdao, and establishes the "large-scale sports events as the basis". To encourage tourists to buy sports products and ornamental sports tourism; to build marine sports leisure base and increase the construction of supporting facilities; to optimize the tourism spatial layout of Qingdao, to divide tourism clusters, and to promote the development of the common interests of the clusters; To realize the horizontal integration of sports tourism, accelerate the coordinated development of sports tourism and various kinds of tourism, set up the concept of regional sports tourism, construct sports tourism circle, and strengthen the propaganda through many ways.
【學(xué)位授予單位】：中國石油大學(xué)（華東）
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7;G80-05

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