【摘要】：隨著旅游體驗(yàn)理論研究熱的興起,旅游業(yè)在不斷完善旅游體驗(yàn)基礎(chǔ)理論的同時,對如何將旅游體驗(yàn)理論付諸實(shí)踐也在不斷探索中,這突出表現(xiàn)在如何進(jìn)行體驗(yàn)式旅游產(chǎn)品的設(shè)計(jì)。面對體驗(yàn)經(jīng)濟(jì)時代的旅游消費(fèi)需求變化,旅游企業(yè)只有推出受市場歡迎和旅游者喜愛的旅游體驗(yàn)產(chǎn)品才能更好地生存和發(fā)展。 本文先簡單綜述國內(nèi)外關(guān)于旅游體驗(yàn)理論的一些研究成果,再闡述旅游體驗(yàn)的概念、旅游者的體驗(yàn)需求等旅游體驗(yàn)的基礎(chǔ)知識,然后分析如何塑造旅游體驗(yàn)。 本文以廣州白云山風(fēng)景區(qū)為研究對象,應(yīng)用旅游體驗(yàn)的相關(guān)理論對白云山的簡況進(jìn)行分析,歸納其旅游體驗(yàn)產(chǎn)品開發(fā)的現(xiàn)狀及存在的問題,并就景區(qū)如何進(jìn)行旅游體驗(yàn)產(chǎn)品開發(fā)進(jìn)行實(shí)證研究。
[Abstract]:With the rise of tourism experience theory research, tourism is constantly improving the basic theory of tourism experience, and how to put the tourism experience theory into practice is also being explored. This outstanding performance is how to carry on the experience tourism product design. In the face of the change of tourism consumption demand in the era of experience economy, tourism enterprises can survive and develop better only by introducing tourism experience products that are welcomed by the market and loved by tourists. This paper first summarizes some domestic and foreign research results on tourism experience theory, then expounds the concept of tourism experience, tourists experience needs and other basic knowledge of tourism experience, and then analyzes how to shape tourism experience. This paper takes Baiyun Mountain Scenic spot in Guangzhou as the research object, applies the related theory of tourism experience to analyze the brief situation of Baiyun Mountain, sums up the present situation and existing problems of its tourism experience product development. And how to carry on the tourism experience product development to the scenic spot carries on the demonstration research.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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