發(fā)布時(shí)間：2018-07-31 15:54

【摘要】：伴隨著我國(guó)經(jīng)濟(jì)社會(huì)的飛速發(fā)展，人們已經(jīng)從繁重的體力勞動(dòng)中解放出來，越來越多的追求精神生活的豐富性，旅游業(yè)以空前的強(qiáng)勁勢(shì)頭迅速發(fā)展，旅游項(xiàng)目的開發(fā)便更加頻繁。而旅游項(xiàng)目的開發(fā)是一項(xiàng)極其復(fù)雜的系統(tǒng)工程，離不開精心籌謀策劃和科學(xué)的論證。項(xiàng)目開發(fā)的策略更加需要經(jīng)歷一個(gè)前后關(guān)聯(lián)、彼此制約而又互為推動(dòng)、循序漸進(jìn)的思維過程的研究，才能夠更好的保障項(xiàng)目的成功。 長(zhǎng)白山是中華十大名山、是滿族的發(fā)祥地、5A級(jí)旅游景區(qū)之一，是三江(松花江、圖們江、鴨綠江)之源，也是東北亞國(guó)際著名的名山。目前中國(guó)旅游正處于觀光向休閑度假方向發(fā)展的階段，，長(zhǎng)白山獨(dú)特的地理氣候條件得天獨(dú)厚，溫泉谷度假村的開發(fā)，完全符合這一趨勢(shì)。隨著人文旅游、休閑度假旅游的興起，旅游產(chǎn)品的豐富，獨(dú)特的景觀資源和濃厚的人文底蘊(yùn)將使長(zhǎng)白山一改過去單一的旅游形式，成為旅游休閑的勝地，將會(huì)帶來巨大的客流量和經(jīng)濟(jì)收益。 我國(guó)開發(fā)利用溫泉?dú)v史悠久，最早可以追溯到漢朝。而溫泉旅游則是近些年才開始快速發(fā)展的，主要是伴隨著人們對(duì)觀光娛樂、康療保健、休閑度假、美容美體等需求增加逐漸興起的旅游項(xiàng)目。因此，對(duì)長(zhǎng)白山藥泉谷度假村的開發(fā)策略研究具有重大的理論和現(xiàn)實(shí)意義。 本文首先闡述長(zhǎng)白山藥泉谷度假村項(xiàng)目的概況。接著對(duì)國(guó)內(nèi)休閑市場(chǎng)的趨勢(shì)及相關(guān)行業(yè)酒店業(yè)的市場(chǎng)現(xiàn)狀做出分析，同時(shí)介紹該項(xiàng)目的開發(fā)單位的實(shí)力情況。并對(duì)項(xiàng)目的相關(guān)概念及理論進(jìn)行歸納和梳理，重點(diǎn)突出介紹了溫泉旅游及體驗(yàn)旅游的相關(guān)概念和歷史淵源。 其次，通過對(duì)搜集的相關(guān)數(shù)據(jù)的整理，從總體發(fā)展趨勢(shì)、客源結(jié)構(gòu)和客流量三個(gè)維度分析了長(zhǎng)白山旅游的市場(chǎng)現(xiàn)狀及發(fā)展趨勢(shì)。并對(duì)藥泉谷項(xiàng)目環(huán)境的地理位置和自然條件方面進(jìn)行分析，運(yùn)用SWOT分析法對(duì)項(xiàng)目開發(fā)的自身優(yōu)勢(shì)劣勢(shì)和外在的機(jī)遇及競(jìng)爭(zhēng)威脅進(jìn)行全面剖析。 最后對(duì)藥泉谷項(xiàng)目的市場(chǎng)目標(biāo)及功能詳細(xì)的定位，并用基礎(chǔ)數(shù)據(jù)估算、投資效益分析和風(fēng)險(xiǎn)及敏感性分析得出該項(xiàng)目投資的可行性;進(jìn)而提出完善配套基礎(chǔ)設(shè)施、主打藥泉養(yǎng)生品牌、突出節(jié)能環(huán)保特色、創(chuàng)新養(yǎng)生保健形式等的具體開發(fā)策略和實(shí)施保障措施，并做出研究的總結(jié)和展望。
[Abstract]:With the rapid development of our country's economy and society, people have been liberated from heavy manual labor, and more people are pursuing the richness of spiritual life. Tourism is developing rapidly with unprecedented strong momentum. Tourism projects are being developed more frequently. The development of tourism project is an extremely complex system engineering, which can not be separated from careful planning and scientific demonstration. The strategy of project development needs to go through a relationship, restrict each other, promote each other, step by step study of the thinking process, in order to better ensure the success of the project. Changbai Mountain is one of the top ten famous mountains in China and one of the 5A-grade tourist attractions of Manchu nationality. It is the source of three rivers (Songhua River, Tumen River, Yalu River), and is also a famous international mountain in Northeast Asia. At present, Chinese tourism is developing from sightseeing to leisure vacation. The unique geographical and climatic conditions of Changbai Mountain are unique, and the development of Hot Spring Valley Resort fully accords with this trend. With the rise of humanistic tourism, leisure tourism, rich tourism products, unique landscape resources and strong cultural heritage, Changbai Mountain will change its single form of tourism and become a resort for tourism and leisure. Will bring huge passenger flow and economic benefits. The development and utilization of hot springs in China has a long history, which can be traced back to the Han Dynasty. The hot spring tourism is only beginning to develop rapidly in recent years, mainly with the increasing demand for sightseeing and entertainment, health care, leisure vacation, beauty and other tourism projects. Therefore, it is of great theoretical and practical significance to study the development strategy of Changbai Mountain Yaoquan Valley Resort. This article first elaborates the Changbai mountain medicine spring valley holiday village project general situation. Then the trend of domestic leisure market and the current situation of hotel industry in related industries are analyzed, and the strength of the development unit of the project is also introduced. The related concepts and theories of the project are summarized and combed, and the related concepts and historical origins of hot spring tourism and experience tourism are emphatically introduced. Secondly, through the collection of relevant data, from the overall development trend, tourist structure and passenger flow three dimensions to analyze the market situation and development trend of Changbai Mountain tourism. The geographical location and natural conditions of the project environment are analyzed, and the advantages and disadvantages, external opportunities and competitive threats of the project development are analyzed by using SWOT analysis method. Finally, the market objectives and functions of the project are positioned in detail, and the feasibility of the investment is obtained by using basic data estimation, investment benefit analysis and risk and sensitivity analysis. The main brand of Yaoquan health preservation, highlighting the characteristics of energy conservation and environmental protection, innovative health care forms and other specific development strategies and implementation of security measures, and make a summary of the research and prospects.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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