【摘要】：正引言Poon(1994)在其著名的《旅游業(yè):技術(shù)和競爭戰(zhàn)略》一書中提出,隨著技術(shù)創(chuàng)新的迅猛發(fā)展與傳播,旅游者的行為模式在發(fā)生質(zhì)的轉(zhuǎn)變。事實上,這本書的重點在于詮釋旅游產(chǎn)業(yè)正在通過采用新技術(shù)為日趨成熟而高要求的旅游市場提供細(xì)分的、差異化的產(chǎn)品與服務(wù),從而獲得競爭優(yōu)勢。但書中的一個關(guān)鍵理念認(rèn)為,"新"游客在某種程度上是不
[Abstract]:In its famous book Tourism: technology and competitive Strategy, Poon (1994) puts forward that with the rapid development and spread of technological innovation, the behavior pattern of tourists is changing qualitatively. In fact, the focus of this book is to explain that the tourism industry is gaining a competitive advantage by adopting new technologies to provide segmented, differentiated products and services for the increasingly mature and demanding tourism market. But one of the key ideas in the book is that "new" tourists are, to some extent, not
【作者單位】： Business
【分類號】：F592

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