基于效率工資理論的我國旅行社薪酬激勵機制研究
[Abstract]:Since the reform and opening up, China's tourism industry has shown a strong growth trend and has made great achievements in the world. Tourism has become an important strategic pivot for the development of the national economy and an important livelihood industry for the masses of people. High quality, comfortable tourism service and the important task of connecting "eat, live, travel, travel, entertainment and purchase" are important support for the development of tourism industry and play an important role in the development of tourism industry. Therefore, in the development stage of mass tourism, the service quality of travel agencies depends on the ability to make thousands of ordinary travel. The tourists are more satisfied, the healthy and orderly development of the travel agency concerns the scientific and continuous development of our tourism industry. Unfortunately, the quality of tourism service has not been improved for many years, but it has been getting worse and worse. The complaint of tourist service quality caused by the illegal operation of the tour guides is high. This phenomenon is widely accepted by the media. The public has questioned whether the tourism industry can provide compliance and high quality tourism services, which has become a criticism of the tourism industry, which has a great influence on the sustainable development of the tourism industry in China.
The quality of tourist service perceived by tourists is ultimately determined by the travel agency employees directly providing face-to-face services. Research and practice show that the ability of employees to provide high quality services depends largely on whether their remuneration income can meet their normal and reasonable demand. Compared with the steady promotion of the economic and social development, the salary and income of the travel agency employees are seriously low, the incentive utility is obviously weak and the labor market is not competitive. The achievements of the reform and opening up and the rapid economic and social development for decades have not been obtained on the tourism practitioners. To the due share. Low salary and weak incentive salary situation leads to the loss of talents in tourism industry, and the high end talent is decreasing. Even the tourist practitioners who are willing to leave are unable to meet the growing normal and reasonable material and cultural needs, under the pressure of all sides of life, improve the service level of tourism, and concentrate on selling the fake. Bullying, reducing the quality of service, and seeking private benefits such as rebate, seriously affect the healthy and sustainable development of the travel agency's standard and harmonious management and tourism industry, and restrict the transformation of our country from a big tourist country to a powerful tourist power. Therefore, it is particularly urgent to solve the problem of retaining and motivating the talents of travel agencies, and reconstructing and optimizing the incentive mechanism of salary. And it's important.
By introducing the theory of efficiency wage, this paper applies its theory and model to the construction of the compensation system of travel agency. It is a useful attempt and exploration to optimize the salary incentive mechanism of our travel agency. First, the article introduces the theory of salary and salary incentive and the theory of efficiency wage, and focuses on the efficiency wage. On the basis of the classic model and the four incentive mechanism, the research trends of efficiency wage in China are reviewed and reviewed. Secondly, the present situation of our travel agency compensation is deeply described and analyzed. On the basis of the analysis of the five economic utility of the efficiency wage, the principal agent income game model of the salary incentive mechanism is set up. Finally, combined with the actual development of China's travel agency, the travel agency based tour guide incentive pay body based on the efficiency wage theory is put forward. The idea of construction and optimization is expected to benefit the healthy and sustainable development of China's travel agencies from the theoretical level.
【學(xué)位授予單位】:中南民族大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F272.92;F592.6
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