基于游客感知的武漢市智慧旅游核心價(jià)值實(shí)證研究
發(fā)布時(shí)間：2018-07-24 19:32
【摘要】：隨著社會(huì)經(jīng)濟(jì)的發(fā)展和信息技術(shù)的進(jìn)步,智慧旅游已成為一種新的旅游發(fā)展趨勢(shì)。“2014智慧旅游年”的旅游宣傳主題,標(biāo)志著中國旅游業(yè)正朝著“智慧、科技、精彩”方向發(fā)展,預(yù)示著智慧旅游興旺發(fā)展時(shí)期即將到來,這也正契合了旅游產(chǎn)業(yè)提高信息化含量,發(fā)展成為知識(shí)密集型產(chǎn)業(yè)的發(fā)展要求。發(fā)展智慧旅游的優(yōu)勢(shì)愈見明顯,與此同時(shí),我國的智慧旅游建設(shè)當(dāng)前還處于探索階段,理論概念和發(fā)展模式還比較模糊,如何提高旅游產(chǎn)業(yè)的智慧水平,找出智慧旅游的核心價(jià)值所在,從而有針對(duì)性的提升智慧旅游目的地競(jìng)爭(zhēng)力已成為擺在我們面前的現(xiàn)實(shí)難題。本文以武漢市智慧旅游的發(fā)展現(xiàn)狀為現(xiàn)實(shí)背景,以顧客感知價(jià)值為切入點(diǎn),對(duì)國內(nèi)外智慧旅游、顧客感知價(jià)值的文獻(xiàn)進(jìn)行了總結(jié)和梳理,在此基礎(chǔ)上設(shè)計(jì)了智慧旅游核心價(jià)值量表,采用SPSS19.0、AMOS17.0等統(tǒng)計(jì)分析軟件處理問卷數(shù)據(jù)。在數(shù)據(jù)分析部分,首先通過探索性因子分析發(fā)現(xiàn)智慧旅游核心價(jià)值由體驗(yàn)價(jià)值、信息價(jià)值、創(chuàng)新價(jià)值、功能價(jià)值與成本價(jià)值五個(gè)維度構(gòu)成,其中體驗(yàn)價(jià)值總方差解釋貢獻(xiàn)率為最大,涵蓋面最廣,這與智慧旅游以游客體驗(yàn)為核心這一發(fā)展思路相符。之后,根據(jù)探索性因子分析結(jié)果提出智慧旅游核心價(jià)值的一階相關(guān)因素模型和二階單因素模型假設(shè),通過驗(yàn)證性因子分析確定一階模型為最優(yōu)模型,表明智慧旅游核心價(jià)值的五個(gè)價(jià)值維度的相互影響,兩兩相關(guān)。最后,根據(jù)研究結(jié)論,本文提出了提升智慧旅游核心價(jià)值的四點(diǎn)建議,期望能對(duì)我國智慧旅游的快速發(fā)展起到一定的借鑒作用。
[Abstract]:With the development of social economy and information technology, intelligent tourism has become a new trend of tourism development. The theme of tourism propaganda in "2014 year of Wisdom Tourism" indicates that China's tourism industry is moving towards "wisdom, science and technology," The development of brilliant "direction" indicates that the prosperous period of intelligent tourism is coming, which is in line with the requirements of the tourism industry to improve the information content and develop into a knowledge-intensive industry. The advantages of developing intelligent tourism are more obvious. At the same time, the construction of intelligent tourism in our country is still in the exploratory stage, the theoretical concept and development mode are still vague, how to improve the level of wisdom of tourism industry, To find out the core value of intelligent tourism, so as to improve the competitiveness of intelligent tourism destination has become a practical problem in front of us. Based on the present situation of the development of intelligent tourism in Wuhan and the starting point of customer perceived value, this paper summarizes and combs the literature on intelligent tourism and customer perceived value at home and abroad. On the basis of this, we designed the Intelligent Tourism Core value scale, and used SPSS 19.0AMOS17.0 to process the questionnaire data. In the part of data analysis, it is found that the core value of intelligent tourism consists of five dimensions: experience value, information value, innovation value, function value and cost value. The contribution rate of the total variance of experience value is the largest and the coverage is the most extensive, which is consistent with the development of intelligent tourism with tourist experience as the core. Then, according to the exploratory factor analysis results, the first order correlation factor model and the second order single factor model hypothesis of the core value of intelligent tourism are proposed, and the first order model is determined to be the optimal model by confirmatory factor analysis. It shows that the five value dimensions of the core value of intelligent tourism are mutually related. Finally, according to the conclusion of the study, this paper puts forward four suggestions to enhance the core value of intelligent tourism, hoping to play a certain reference role in the rapid development of intelligent tourism in China.
【學(xué)位授予單位】：武漢輕工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F592.7
[Abstract]:With the development of social economy and information technology, intelligent tourism has become a new trend of tourism development. The theme of tourism propaganda in "2014 year of Wisdom Tourism" indicates that China's tourism industry is moving towards "wisdom, science and technology," The development of brilliant "direction" indicates that the prosperous period of intelligent tourism is coming, which is in line with the requirements of the tourism industry to improve the information content and develop into a knowledge-intensive industry. The advantages of developing intelligent tourism are more obvious. At the same time, the construction of intelligent tourism in our country is still in the exploratory stage, the theoretical concept and development mode are still vague, how to improve the level of wisdom of tourism industry, To find out the core value of intelligent tourism, so as to improve the competitiveness of intelligent tourism destination has become a practical problem in front of us. Based on the present situation of the development of intelligent tourism in Wuhan and the starting point of customer perceived value, this paper summarizes and combs the literature on intelligent tourism and customer perceived value at home and abroad. On the basis of this, we designed the Intelligent Tourism Core value scale, and used SPSS 19.0AMOS17.0 to process the questionnaire data. In the part of data analysis, it is found that the core value of intelligent tourism consists of five dimensions: experience value, information value, innovation value, function value and cost value. The contribution rate of the total variance of experience value is the largest and the coverage is the most extensive, which is consistent with the development of intelligent tourism with tourist experience as the core. Then, according to the exploratory factor analysis results, the first order correlation factor model and the second order single factor model hypothesis of the core value of intelligent tourism are proposed, and the first order model is determined to be the optimal model by confirmatory factor analysis. It shows that the five value dimensions of the core value of intelligent tourism are mutually related. Finally, according to the conclusion of the study, this paper puts forward four suggestions to enhance the core value of intelligent tourism, hoping to play a certain reference role in the rapid development of intelligent tourism in China.
【學(xué)位授予單位】：武漢輕工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F592.7
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