【摘要】：隨著居民收入的提高，旅游已成為一種大眾化的生活方式。鄉(xiāng)村旅游以其獨(dú)特的自然景觀、鄉(xiāng)俗文化和風(fēng)土人情，吸引著越來(lái)越多的潛在游客和現(xiàn)實(shí)游客。目前，我國(guó)的鄉(xiāng)村旅游已發(fā)展成為全國(guó)旅游業(yè)的重要組成部分，游客接待人數(shù)接近全國(guó)旅游業(yè)接待人數(shù)的1/10。 2011年5月23日，河北省《全省休閑農(nóng)業(yè)與鄉(xiāng)村旅游工作會(huì)議》召開(kāi)，河北省旅游局與河北省農(nóng)業(yè)廳共同深入探討，今后河北鄉(xiāng)村游的創(chuàng)意發(fā)展道路。河北省休閑農(nóng)業(yè)和鄉(xiāng)村旅游發(fā)展勢(shì)頭較好，但尚處于起步發(fā)展階段，與北京、四川等先進(jìn)地區(qū)相比仍有較大差距，存在著市場(chǎng)規(guī)模小、經(jīng)營(yíng)項(xiàng)目單一、綜合效益不高、基礎(chǔ)設(shè)施差、建筑風(fēng)格單調(diào)、行業(yè)標(biāo)準(zhǔn)不健全、管理不規(guī)范、從業(yè)人員服務(wù)水平低等問(wèn)題；同時(shí)，還存在著產(chǎn)品同質(zhì)化嚴(yán)重的傾向，與北京鄉(xiāng)村旅游沒(méi)有形成錯(cuò)位發(fā)展，更導(dǎo)致區(qū)域競(jìng)爭(zhēng)日趨激烈。 承德市把鄉(xiāng)村旅游作為全市旅游業(yè)發(fā)展的有機(jī)組成部分和推動(dòng)農(nóng)村社會(huì)經(jīng)濟(jì)發(fā)展與文明進(jìn)步的有力手段。先后出臺(tái)了《關(guān)于加快鄉(xiāng)村游實(shí)施意見(jiàn)》、《承德市旅游重點(diǎn)鄉(xiāng)鎮(zhèn)、旅游專(zhuān)業(yè)村評(píng)定標(biāo)準(zhǔn)及辦法》、《承德市星級(jí)農(nóng)家樂(lè)標(biāo)準(zhǔn)及評(píng)定辦法》與《承德市農(nóng)家旅游家庭旅館接待服務(wù)標(biāo)準(zhǔn)(暫行)》等文件，為市域鄉(xiāng)村旅游發(fā)展提供政策支持與方向引導(dǎo)。目前全市開(kāi)展農(nóng)家旅游的鄉(xiāng)村已經(jīng)發(fā)展到了25個(gè)，其中自然風(fēng)光游景點(diǎn)14個(gè)、民俗游景點(diǎn)4個(gè)、休閑游景點(diǎn)8個(gè)，2008年承德鄉(xiāng)村旅游實(shí)現(xiàn)了旅游收入1.3億元。 本文通過(guò)文獻(xiàn)綜述研究法、實(shí)地調(diào)查訪談法、SWOT分析法等多種研究方法在鄉(xiāng)村旅游大發(fā)展的背景下以平泉縣王土房鄉(xiāng)為例，在已編制的《王土房鄉(xiāng)旅游發(fā)展規(guī)劃》基礎(chǔ)上，對(duì)王土房鄉(xiāng)現(xiàn)有旅游規(guī)劃進(jìn)行分析研究，旨在有效保護(hù)、合理開(kāi)發(fā)王土房鄉(xiāng)旅游資源的基礎(chǔ)上，通過(guò)形象塑造、產(chǎn)品開(kāi)發(fā)、項(xiàng)目設(shè)計(jì)、業(yè)態(tài)培育，全面提升王土房鄉(xiāng)在旅游市場(chǎng)上的吸引力和競(jìng)爭(zhēng)力，為王土房鄉(xiāng)踐行“旅游興鄉(xiāng)”的發(fā)展戰(zhàn)略與實(shí)現(xiàn)“強(qiáng)鄉(xiāng)富民”的發(fā)展目標(biāo)，創(chuàng)造有利的發(fā)展條件。并結(jié)合全國(guó)旅游發(fā)展，，尤其是鄉(xiāng)村旅游發(fā)展態(tài)勢(shì)找出其不足之處，并提出相應(yīng)調(diào)整方案，以期更有針對(duì)性地指導(dǎo)王土房鄉(xiāng)旅游業(yè)的開(kāi)發(fā)建設(shè)工作；同時(shí)，希望通過(guò)本項(xiàng)研究所提出的相關(guān)理論和實(shí)踐方式，作為指導(dǎo)其他鄉(xiāng)村旅游開(kāi)發(fā)項(xiàng)目的典范。 本文的創(chuàng)新部分在于：縱觀國(guó)內(nèi)外鄉(xiāng)村旅游發(fā)展的模式，結(jié)合新形勢(shì)新發(fā)展，總結(jié)鄉(xiāng)村旅游發(fā)展的經(jīng)驗(yàn)，分析目前鄉(xiāng)村旅游發(fā)展存在的問(wèn)題，針對(duì)王土房鄉(xiāng)旅游發(fā)展的現(xiàn)狀，分析其發(fā)展中存在的問(wèn)題，確定王土房鄉(xiāng)鄉(xiāng)村旅游應(yīng)當(dāng)采取的發(fā)展模式為：“都市依托”與“景區(qū)依托”相結(jié)合的發(fā)展模式，以及“政府推動(dòng)”與“市場(chǎng)驅(qū)動(dòng)”相結(jié)合的協(xié)調(diào)發(fā)展模式。通過(guò)對(duì)王土房鄉(xiāng)資源、區(qū)位和市場(chǎng)的再認(rèn)識(shí)，調(diào)整原有的規(guī)劃，使其更加適合王土房鄉(xiāng)鄉(xiāng)村旅游的開(kāi)發(fā)。
[Abstract]:With the increase of residents' income, tourism has become a popular way of life. Rural tourism attracts more and more potential tourists and realistic tourists with its unique natural landscape, local culture and local customs. At present, rural tourism in China has developed into an important part of the national tourism industry. The number of visitors received is close to 1 / 10 of the total number of tourists received in the country. On May 23, 2011, The Conference on Leisure Agriculture and Rural Tourism in Hebei Province was held. The Tourism Bureau of Hebei Province and the Agriculture Department of Hebei Province jointly discussed the creative development of rural tourism in Hebei Province in the future. The development of leisure agriculture and rural tourism in Hebei Province is good, but it is still in the initial stage of development. Compared with advanced areas such as Beijing and Sichuan, there is still a big gap between Hebei Province and other advanced areas. There is a small market size, a single business project and low comprehensive benefits. Problems such as poor infrastructure, monotonous architectural style, imperfect industry standards, non-standard management, low level of service for employees, and so on; at the same time, there is a serious tendency to homogenize products, which has not formed a mismatch with rural tourism in Beijing. Even more, regional competition is becoming increasingly fierce. Chengde city regards rural tourism as an organic part of its tourism development and a powerful means to promote social and economic development and civilization progress in rural areas. "opinions on speeding up the implementation of Rural Tourism" and "key towns and villages in Chengde City" have been issued one after another. Evaluation Standard and method of Tourism Professional Village. "Star-rated Nongjiale Standard and Evaluation method of Chengde City" and "reception Service Standard (temporary)" of Nongjia Tourism Family Hotel in Chengde City, etc., to provide policy support and direction guidance for the development of urban rural tourism. At present, there are 25 rural areas in the city, including 14 natural scenic spots, 4 folklore scenic spots and 8 leisure tourist attractions. In 2008, Chengde rural tourism realized a tourism income of 130 million yuan. This paper takes Wangtufang Township of Pingquan County as an example under the background of the great development of rural tourism, based on the "Wang Tufang Village Tourism Development Plan", which is based on the methods of literature review, field investigation and interview and SWOT analysis. The present tourism planning of Wang Tufang Township is analyzed and studied in order to effectively protect and rationally exploit the tourism resources of Wang Tufang Township, through image shaping, product development, project design, and cultivation of the form of business. In order to promote the attraction and competitiveness of Wang Tufang Township in the tourism market, it is necessary for Wang Tufang Township to carry out the development strategy of "prospering the countryside by tourism" and to realize the development goal of "strengthening the countryside and enriching the people", and to create favorable conditions for the development of Wang Tufang Township. Combined with the national tourism development, especially the situation of rural tourism development to find out its shortcomings, and put forward the corresponding adjustment plan, in order to guide the development and construction of Wang Tufang township tourism more pertinently; at the same time, It is hoped that the relevant theories and practices proposed in this study will serve as a model for guiding other rural tourism development projects. The innovation of this paper lies in: reviewing the development mode of rural tourism at home and abroad, combining the new situation and new development, summing up the experience of rural tourism development, analyzing the problems existing in the development of rural tourism at present, aiming at the present situation of Wang Tufang's tourism development. This paper analyzes the problems existing in the development of Wang Tufang Township, and determines that the development mode of rural tourism in Wang Tufang Township should be: the combination of "urban support" and "scenic spot support". And the coordinated development model of the combination of "government promotion" and "market-driven". Through the re-understanding of resources, location and market of Wangtufang Township, the original planning is adjusted to make it more suitable for the development of rural tourism in Wangtufang Township.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F592.7

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本文編號(hào)：2136510