本文關(guān)鍵詞：沈陽棋盤山文化旅游服務(wù)戰(zhàn)略研究　出處：《東北大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 旅游 文化 服務(wù) 戰(zhàn)略

【摘要】：隨著旅游消費需求的變化,國內(nèi)旅游市場競爭日趨激烈,沈陽棋盤山風(fēng)景區(qū)作為傳統(tǒng)景區(qū)受到新興文化產(chǎn)業(yè)園區(qū)帶來的沖擊和挑戰(zhàn)加劇。本文以沈陽棋盤山風(fēng)景區(qū)經(jīng)營單位——沈陽棋盤山文化產(chǎn)業(yè)集團(tuán)為研究對象,對企業(yè)文化旅游服務(wù)的戰(zhàn)略環(huán)境和戰(zhàn)略條件進(jìn)行分析,發(fā)現(xiàn)文化旅游服務(wù)中存在的優(yōu)勢與劣勢,通過論證分析制定適合集團(tuán)發(fā)展的戰(zhàn)略,進(jìn)而理論聯(lián)系實際,制定出企業(yè)發(fā)展文化旅游服務(wù)的戰(zhàn)略行動與配套措施,以期增強企業(yè)競爭力,提高經(jīng)濟(jì)收益,同時也對沈陽棋盤山風(fēng)景區(qū)文化保護(hù)與開發(fā)的研究工作做一些有益探索。 本論文共分三個部分,第一部分為戰(zhàn)略分析。分別對外部環(huán)境、內(nèi)部環(huán)境進(jìn)行因素分析,通過對機會和威脅的鑒別,創(chuàng)建外部因素評價矩陣(EFE)、內(nèi)部因素評價矩陣(IFE)和競爭態(tài)勢矩陣(CPM)。第二部分為戰(zhàn)略制定。此階段將關(guān)鍵內(nèi)部及外部因素進(jìn)行排列集中,通過內(nèi)部—外部矩陣(IE)、SWOT矩陣法進(jìn)行評估和匹配,再用定量戰(zhàn)略計劃矩陣(QSPM),對選出的可行備選戰(zhàn)略進(jìn)行客觀評估,確定備選戰(zhàn)略的相對吸引力,為選擇特定戰(zhàn)略提供客觀依據(jù),進(jìn)而制定企業(yè)戰(zhàn)略。第三部分為戰(zhàn)略實施。從目標(biāo)計劃、戰(zhàn)略行動、資源保障三方面進(jìn)一步分析戰(zhàn)略實施所需資源的規(guī)劃與配置。
[Abstract]:With the change of tourism consumption demand, the competition of domestic tourism market is becoming more and more fierce. As a traditional scenic spot, Qipanshan Scenic spot in Shenyang has been challenged by the new cultural industry park. This paper takes Shenyang Qipanshan Cultural Industry Group as the research object of Shenyang Qipanshan Scenic spot Management Unit (Shenyang Qipanshan Scenic spot). This paper analyzes the strategic environment and strategic conditions of corporate cultural tourism service, finds out the advantages and disadvantages of cultural tourism service, and formulates the strategy suitable for the development of the group through demonstration and analysis, and then combines theory with practice. To formulate strategic actions and supporting measures for enterprises to develop cultural tourism services in order to enhance the competitiveness of enterprises and enhance economic benefits. At the same time, it also makes some beneficial exploration on the cultural protection and development of Qipanshan scenic spot in Shenyang. This paper is divided into three parts. The first part is the strategic analysis. The external environment and internal environment are analyzed respectively. Through the identification of opportunities and threats, the evaluation matrix of external factors is created. Internal factor evaluation matrix (IFE) and competitive situation matrix (CPM). The second part is strategy making. In this stage, the key internal and external factors are arranged and concentrated through the internal and external matrix (IEE). The SWOT matrix method is used to evaluate and match, and then the quantitative strategic planning matrix is used to evaluate the feasible alternative strategy objectively to determine the relative attractiveness of the alternative strategy. In order to select a specific strategy to provide an objective basis for the formulation of enterprise strategy. The third part is the implementation of the strategy. From the goal of planning strategic action. The planning and allocation of the resources required for the implementation of the strategy are further analyzed in the three aspects of resource support.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 裴得鶴;;青海省生態(tài)旅游現(xiàn)狀及發(fā)展對策[J];現(xiàn)代農(nóng)業(yè)科技;2009年06期

2 莊大昌;;南京文化旅游深度開發(fā)策略研究[J];商業(yè)研究;2006年16期

3 郭素婷;;區(qū)域文化旅游產(chǎn)業(yè)的系統(tǒng)化運作[J];地域研究與開發(fā);2008年06期

4 梅虎,汪俠,程道品;淺析傳統(tǒng)旅游目的地再發(fā)展——以桂林市為例[J];桂林工學(xué)院學(xué)報;2004年01期

5 陸軍;張文祥;;民族文化旅游開發(fā)的主題研究[J];桂林旅游高等�？茖W(xué)校學(xué)報;2006年04期

6 吳忠軍,陸軍;民族旅游節(jié)慶策劃研究——以桂林龍勝各族自治縣為例[J];桂林師范高等�？茖W(xué)校學(xué)報(綜合版);2005年03期

7 陳冬梅;;貴州省生態(tài)旅游發(fā)展的SWOT分析及對策[J];貴州財經(jīng)學(xué)院學(xué)報;2007年06期

8 陳印平;葛偉;董艷霞;;西南少數(shù)民族地區(qū)生態(tài)旅游發(fā)展對策[J];環(huán)境與可持續(xù)發(fā)展;2007年04期

9 王曉軍,張惠鮮;壯民族文化旅游開發(fā)芻議——以桂西南為例[J];廣西社會科學(xué);2005年11期

10 郭麗華;略論“文化旅游”[J];北京第二外國語學(xué)院學(xué)報;1999年04期

，

本文編號：1387698