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  本文關(guān)鍵詞：中國游客赴泰國旅游滿意度分析　出處：《華東理工大學》2015年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 中國游客 泰國旅游 旅游滿意度 問題與改進

【摘要】：近年來,中國公民出境旅游需求日益旺盛,出境旅游已經(jīng)成為新的消費領(lǐng)域和新的時尚。泰國是最早獲得中國政府支持和批準中國公民出游的海外國家之一,中國游客前往泰國旅游的人數(shù)逐年增長,巨大的消費能力極大的促進了泰國的外匯增收。 基于中國出境旅游市場繁榮發(fā)展和泰國入境旅游市場高度依賴中國旅游推動的事實,面向中國游客開展泰國旅游滿意度調(diào)研,收集泰國旅游期間的以“食、住、行、游、購、娛”六大旅游要素方面的收獲與體驗反饋,分析存在問題,提出相應(yīng)解決對策,推動泰國旅游業(yè)持續(xù)健康地向前發(fā)展,是本文的主旨,也是作為一名泰國留學生為中泰兩國文化交流和旅游業(yè)發(fā)展作貢獻的心愿。本文在國內(nèi)外游客滿意度的相關(guān)理論基礎(chǔ)上,把泰國的旅游現(xiàn)狀和中國游客赴泰國旅游的現(xiàn)狀相結(jié)合,設(shè)計中國游客赴泰國旅游滿意度的調(diào)查問卷,然后通過滿意度水平影響因子的回歸分析對中國游客赴泰國旅游的滿意度調(diào)查結(jié)果進行研究,最后得出,泰國旅游市場需改進問題主要是：旅游資源文化內(nèi)涵有待深入挖掘；旅游購物市場和價格機制可進一步完善；加強基礎(chǔ)設(shè)施建設(shè),改善城市交通；改善餐飲質(zhì)量,提供更加健康美味的特色飲食。為此,本文提出：繼續(xù)保持高質(zhì)量的服務(wù)水平；加強對中國旅游客源市場的研究,開發(fā)符合中國游客需求的,具有泰國特色的旅游產(chǎn)品；加大在中國市場的宣傳和促銷力度,建立完善的營銷渠道等對策。
[Abstract]:In recent years, the demand for outbound travel of Chinese citizens has become increasingly strong, outbound tourism has become a new consumer field and new fashion. Thailand is one of the first overseas countries to obtain support and approval from the Chinese government. The number of Chinese tourists traveling to Thailand has increased year by year, and the huge spending power has contributed greatly to the increase in Thailand's foreign exchange income. Based on the fact that China's outbound tourism market is booming and Thailand's inbound tourism market is highly dependent on China's tourism promotion, a survey of Thailand's tourism satisfaction is carried out for Chinese tourists to collect "food" during Thai tourism. The main purpose of this paper is to analyze the existing problems and put forward corresponding countermeasures to promote the sustainable and healthy development of Thailand's tourism industry. It is also the wish of a Thai student to contribute to the cultural exchange and tourism development between China and Thailand. This paper is based on the theory of tourists' satisfaction at home and abroad. This paper combines the current situation of Thailand tourism with that of Chinese tourists to Thailand, and designs a questionnaire on the satisfaction of Chinese tourists to Thailand. Then through the regression analysis of the factors affecting the level of satisfaction of Chinese tourists to Thailand to study the satisfaction of the results, and finally come to a conclusion. Thailand's tourism market needs to be improved mainly as follows: the cultural connotation of tourism resources needs to be deeply explored; Tourism shopping market and price mechanism can be further improved; Strengthen infrastructure construction and improve urban traffic; To improve the quality of food and beverage, to provide a more healthy and delicious characteristic diet. Therefore, this paper proposes: to continue to maintain high quality service level; Strengthen the research on Chinese tourist market and develop tourism products with Thai characteristics that meet the needs of Chinese tourists; Increase publicity and promotion in the Chinese market, establish sound marketing channels and other countermeasures.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F593.36

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