【摘要】：展覽業(yè)集政治、經(jīng)濟、科技、商業(yè)于一體,不僅具有帶動地方發(fā)展的經(jīng)濟效益,還有提升城市的知名度、促進城市基礎設施建設、提高城市文明素質等社會效益,因此展覽業(yè)越來越受到地方政府的青睞。政府主導型展會作為中國特有的類型,往往借助一定的財政資金保障,不但提升了展會的整體影響力,而且為地區(qū)展覽業(yè)的發(fā)展提供了強大動力。但同時應當看到有些政府主導型展會辦展效果并不十分理想,耗費了大量的人力、物力和財力,卻達不到預期效果,展會管理過程中存在展會審批管理的多頭與無序、行政辦展色彩濃厚、專業(yè)化程度不高、政府管理錯位等問題,人們開始質疑,政府主導型展會現(xiàn)行管理模式是否符合市場經(jīng)濟發(fā)展規(guī)律,是否會影響展會市場運作和企業(yè)正常經(jīng)營。隨著政府主導型展會發(fā)展遇到的瓶頸問題凸顯,許多學者也不斷地對相關問題進行研究并提出對策,但是以前的研究成果主要關注對展覽業(yè)的特點等方面研究,本文以我國政府主導型展會為研究對象,從近年來政府主導型展會的數(shù)量、規(guī)模、主要形式等方面著手,準確把握政府主導型展會的現(xiàn)狀和本質,深入分析政府主導型展會的積極作用及存在問題。企業(yè)型政府理論相對于傳統(tǒng)的政府管理理論具有符合時代要求的先進之處,以企業(yè)家精神為核心,重視戰(zhàn)略的思考和長期性的規(guī)劃,注重分權的管理理念,. 關注成本和效率關系,有使命感責任心,強調顧客導向,相信市場的力量,主張在公共服務中引入競爭機制,促進鼓勵更多組織參與到公共服務供應商中來,依靠自由競爭進一步提高資源的使用效率。本文在相關研究基礎上,從企業(yè)型政府理論視角等新公共管理領域相關理論,通過G市物流展案例分析,借鑒國內外展會發(fā)展方面的有益經(jīng)驗,立足我國國情實際,對進一步完善創(chuàng)新我國政府主導型展會管理,推動展覽業(yè)持續(xù)健康發(fā)展進行研究。在政府主導型展會的管理中應當加強宏觀調控,理順管理體制,完善政府與市場分工;轉變管理方式,改善公共服務水平;明確自身定位,轉變評價方式。同時應當完善相關政策,健全相關法律法規(guī);引入競爭機制推進展會市場化進程,充分發(fā)揮社會組織作用,優(yōu)化展覽業(yè)營商環(huán)境。
[Abstract]:The exhibition industry, which integrates politics, economy, science and technology, and commerce, has not only the economic benefits of driving local development, but also the social benefits of raising the visibility of the city, promoting the construction of urban infrastructure, and improving the quality of the city's civilization. Therefore, the exhibition industry is more and more favored by local governments. As a special type of exhibition in China, the government-led exhibition, with the help of certain financial guarantee, not only enhances the overall influence of the exhibition, but also provides a powerful impetus for the development of the regional exhibition industry. But at the same time, we should see that some government-led exhibitions do not have very good results, and they cost a lot of manpower, material and financial resources, but they do not achieve the expected results. In the course of the exhibition management, there is a variety and disorder in the examination and approval management of exhibitions. People begin to question whether the current management mode of government-led exhibition conforms to the law of market economy development, because of the strong color of the administrative exhibition, the low degree of specialization, the dislocation of government management, and so on. Whether will affect the fair market operation and the normal operation of enterprises. With the bottleneck of the government-led exhibition, many scholars have studied the related problems and put forward countermeasures. However, previous research results mainly focus on the characteristics of the exhibition industry and other aspects of research. This article takes our country government leading exhibition as the research object, from the government leading exhibition quantity, the scale, the main form and so on aspect in recent years, accurately grasps the present situation and the essence of the government leading exhibition. Deeply analyze the positive role and existing problems of the government-led exhibition. Compared with the traditional government management theory, the enterprise-oriented government theory is advanced in accordance with the requirements of the times. It takes entrepreneurship as the core, attaches importance to strategic thinking and long-term planning, and pays attention to the management concept of decentralization. Focusing on the relationship between cost and efficiency, having a sense of mission responsibility, emphasizing customer orientation, believing in market forces, advocating the introduction of competitive mechanisms in public services, and promoting the encouragement of more organizations to participate in public service providers, Rely on free competition to further improve the efficiency of the use of resources. On the basis of relevant research, from the perspective of enterprise government theory and other related theories in the field of new public management, through the case analysis of G city logistics exhibition, this paper draws lessons from the beneficial experience in the development of domestic and foreign exhibitions, and bases itself on the actual situation of our country. To further improve and innovate the government-led exhibition management, promote the sustainable and healthy development of exhibition industry. In the management of the government-led exhibition, we should strengthen macro-control, straighten out the management system, perfect the division of labor between the government and the market, change the management mode, improve the level of public service, define the position of ourselves and change the evaluation mode. At the same time, we should perfect the relevant policies, perfect the relevant laws and regulations, introduce the competition mechanism to promote the market process of the exhibition, give full play to the role of the social organization, and optimize the business environment of the exhibition industry.
【學位授予單位】：南京師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F713.83

【參考文獻】

相關期刊論文 前10條

1 成鵬;;淺議“一帶一路”視角下的會展業(yè)轉型升級[J];現(xiàn)代營銷(下旬刊);2016年04期

2 耿松濤;華志兵;王紅;;新常態(tài)下政府主導型展會經(jīng)營模式轉型研究——以海口市為例[J];現(xiàn)代管理科學;2015年12期

3 楊嬌;;義烏政府主導型展會的轉型升級研究——基于公共選擇理論的分析框架[J];特區(qū)經(jīng)濟;2015年10期

4 申毅;王江英;;淺談政府主導型的展會如何實現(xiàn)市場化——以中國-亞歐博覽會為例[J];烏魯木齊職業(yè)大學學報;2015年02期

5 戴黎燕;;城市會展業(yè)發(fā)展中的政府行為的理論綜述[J];現(xiàn)代營銷(下旬刊);2015年04期

6 張峭蓮;;從中博會的改革轉型看政府主導型展會發(fā)展方向及策略[J];現(xiàn)代商業(yè);2015年01期

7 王永開;;淺析我國會展經(jīng)濟發(fā)展存在的問題與對策[J];現(xiàn)代經(jīng)濟信息;2014年22期

8 蔣露娟;潘冬南;;展覽會研究綜述[J];經(jīng)濟論壇;2014年10期

9 李亞娟;;政府主導型展會發(fā)展過程中的政府行為探析[J];中國浦東干部學院學報;2014年05期

10 王丹;;我國政府主導型展會發(fā)展模式探討[J];旅游縱覽(下半月);2014年06期

相關會議論文 前2條

1 郭牧;;從義博會的運作看政府定位[A];2007中國會展經(jīng)濟研究會學術年會論文集[C];2007年

2 門紅海;;政府主導型展會發(fā)展研究[A];2007中國會展經(jīng)濟研究會學術年會論文集[C];2007年

相關重要報紙文章 前3條

1 ;“政府主導型展會”市場化轉型目標及路徑[N];東方城鄉(xiāng)報;2008年

2 陳澤炎;;展會告別政府主辦時代了嗎？　[N];中國工業(yè)報;2004年

3 殷陸君;鐘云華;周倩;;準確定位是辦好會展的關鍵[N];經(jīng)濟日報;2003年

相關碩士學位論文 前10條

1 張穎;中國政府主導型展會運作模式研究[D];吉林大學;2015年

2 劉東慧;中國展覽行業(yè)現(xiàn)狀及管理運行機制研究[D];北京交通大學;2014年

3 李松有;中國—東盟博覽會政府營銷策略研究[D];廣西大學;2014年

4 魯婷婷;論地方政府在會展業(yè)發(fā)展中的職能行使[D];天津商業(yè)大學;2014年

5 鐘天琪;南寧會展經(jīng)濟發(fā)展模式研究[D];廣西師范學院;2014年

6 韓進;鄂爾多斯市會展業(yè)發(fā)展中的政府職能研究[D];內蒙古大學;2014年

7 李莉;上海市青浦區(qū)會展產(chǎn)業(yè)發(fā)展中的政府行為研究[D];西南大學;2014年

8 李文秋;成都市會展產(chǎn)業(yè)發(fā)展的政策研究[D];電子科技大學;2014年

9 譚聰;企業(yè)型政府視野下縣級政府行政效能提升研究[D];湘潭大學;2013年

10 吳偉;沈陽市政府主導型展會發(fā)展對策[D];大連理工大學;2013年

，

本文編號：2282194