發(fā)布時間：2018-05-16 17:35

  本文選題：李爾公司 + 汽車零部件行業(yè)��； 參考：《天津大學(xué)》2014年碩士論文

【摘要】：隨著改革開放以及加入WTO,中國經(jīng)濟經(jīng)歷了十多年的高速發(fā)展,作為國民經(jīng)濟支柱產(chǎn)業(yè)的汽車產(chǎn)業(yè)也發(fā)生了翻天覆地的變化,同時帶動了汽車零部件行業(yè)的迅速發(fā)展.巨大的市場潛力吸引了全球汽車產(chǎn)業(yè)的跨國企業(yè)爭先恐后的來到中國以各種方式進行投資合作,形成了激烈的市場競爭形勢。在2008年的全球金融危機之后，中國經(jīng)濟卻保持持續(xù)增長的勢頭，中國汽車產(chǎn)業(yè)也呈現(xiàn)蓬勃增長趨勢，，中國市場已經(jīng)成為各汽車整車及零部件跨國企業(yè)的關(guān)鍵市場。而如何在中國市場獲取更大的市場份額和利潤也成為各跨國企業(yè)研究的重要課題。 作為本文研究對象的李爾長安(重慶)汽車系統(tǒng)有限責(zé)任公司（以下簡稱李爾長安公司）在經(jīng)歷快速發(fā)展的同時,面臨著越來越復(fù)雜的競爭環(huán)境、不確定性和不斷增加的風(fēng)險。如何應(yīng)對內(nèi)外部環(huán)境的變化，在激烈的市場競爭中持續(xù)發(fā)展；如何根據(jù)企業(yè)自身資源優(yōu)勢和能力,扭轉(zhuǎn)劣勢，迎接挑戰(zhàn)，抓住汽車零部件行業(yè)良好的發(fā)展機會來制定適合企業(yè)發(fā)展的戰(zhàn)略；選擇怎樣的途徑來實施發(fā)展戰(zhàn)略達成戰(zhàn)略目標，這些都是李爾長安在持續(xù)思考和解決的問題。 本文對李爾長安公司的發(fā)展戰(zhàn)略進行了深入分析，并試圖揭示發(fā)展的內(nèi)外部動因。 本文通過PEST環(huán)境分析和汽車行業(yè)以及汽車零部件行業(yè)分析以及進一步對汽車座椅行業(yè)的分析，對企業(yè)所處的宏觀和外部環(huán)境進行掃描，判斷其機會和威脅；通過企業(yè)內(nèi)部優(yōu)勢資源以及能力分析來明確企業(yè)在競爭中所具有的優(yōu)勢和劣勢：通過SWOT戰(zhàn)略分析，綜合考慮內(nèi)外部環(huán)境，匹配出公司總體發(fā)展戰(zhàn)略。同時，文章結(jié)合企業(yè)自身實際，指明了達成戰(zhàn)略目標的途徑，提出了戰(zhàn)略控制的方法。
[Abstract]:With the reform and opening up and China's entry into WTO, China's economy has experienced a rapid development for more than a decade. The automobile industry, as the pillar industry of the national economy, has also undergone earth-shaking changes, which has also led to the rapid development of the auto parts industry. The huge market potential has attracted the global automobile industry multinational enterprises to come to China in various ways to carry on the investment cooperation, has formed the intense market competition situation. After the global financial crisis in 2008, China's economy has maintained the momentum of sustained growth, the Chinese auto industry is also showing a trend of vigorous growth, the Chinese market has become a key market for automobile and parts multinational companies. How to gain more market share and profit in Chinese market has also become an important research topic for multinational enterprises. As the research object of this paper, Lear Changan (Chongqing) Automotive system Co., Ltd. (hereinafter referred to as Lear Changan Company) is facing more and more complex competitive environment, uncertainty and increasing risks. How to cope with the change of internal and external environment, how to develop continuously in the fierce market competition, how to reverse the inferiority and meet the challenge according to the advantage and ability of the enterprise's own resources, Grasping the good development opportunity of auto parts industry to make the strategy suitable for the development of the enterprise, and choosing what way to implement the development strategy to achieve the strategic goal, these are the problems that Lear Chang'an is thinking and solving continuously. This paper analyzes the development strategy of Lear Changan Company, and tries to reveal the internal and external causes of the development. Through the analysis of PEST environment, automobile industry and auto parts industry, and the further analysis of automobile seat industry, this paper scans the macro and external environment of the enterprise, and judges its opportunity and threat. The advantages and disadvantages of the enterprise in the competition are defined through the analysis of the internal advantage resources and the capability. The overall development strategy of the company is matched by the SWOT strategic analysis and the comprehensive consideration of the internal and external environment. At the same time, the paper points out the way to reach the strategic goal and puts forward the method of strategic control.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.471;F272

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