【摘要】：旅游手冊(cè)作為旅游景區(qū)宣傳的重要組成部分,是濃縮的景區(qū)精華,它通過(guò)新穎的設(shè)計(jì)手法,合理清晰的展現(xiàn)景區(qū)自然風(fēng)貌、人文景觀、趣味傳說(shuō)、風(fēng)俗民情等旅游相關(guān)內(nèi)容,加深游客對(duì)景區(qū)的了解,為游客的旅游體驗(yàn)提供便利,同時(shí)提升旅游地品牌形象并擴(kuò)大影響力。在研究?jī)?nèi)容上,本文以臺(tái)兒莊古城為例,對(duì)旅游手冊(cè)的概念進(jìn)行界定,簡(jiǎn)要論述旅游手冊(cè)的基本特征,以旅游手冊(cè)的功能訴求和情感訴求為出發(fā)點(diǎn),針對(duì)臺(tái)兒莊特色地域文化進(jìn)行全面梳理,以歷史發(fā)展為主線,以景區(qū)亮點(diǎn)為元素,圍繞宣揚(yáng)古城特色,服務(wù)游客為中心,對(duì)旅游手冊(cè)的重要性及設(shè)計(jì)特點(diǎn)進(jìn)行重重分析,重點(diǎn)探討臺(tái)兒莊地域文化在旅游手冊(cè)中的獨(dú)特作用,從構(gòu)成臺(tái)兒莊旅游手冊(cè)的設(shè)計(jì)角度:視覺(jué)符號(hào)(圖像、指索、象征),版式編排設(shè)計(jì)、造型設(shè)計(jì)三個(gè)角度出發(fā),闡述旅游手冊(cè)創(chuàng)新設(shè)計(jì)的思路。在此基礎(chǔ)上再對(duì)國(guó)內(nèi)旅游手冊(cè)設(shè)計(jì)存在的優(yōu)點(diǎn)與問(wèn)題進(jìn)行綜合分析,試圖構(gòu)建既能展現(xiàn)景區(qū)地域文化,完善旅游體驗(yàn)、同時(shí)又能和品牌建設(shè)與整體營(yíng)銷(xiāo)相符合的現(xiàn)代旅游手冊(cè)的設(shè)計(jì)思維方法。在研究目的上,本文以旅游手冊(cè)設(shè)計(jì)研究為主題,本著“以人為本”的設(shè)計(jì)思想,試圖通過(guò)對(duì)其內(nèi)容進(jìn)行有價(jià)值地分析和研究,以探討其設(shè)計(jì)原理,最后將研究成果,運(yùn)用到實(shí)際的旅游手冊(cè)設(shè)計(jì)中去驗(yàn)證。在研究方法上,本文主要采用系統(tǒng)展開(kāi)、邏輯分析以及以臺(tái)兒莊古城旅游手冊(cè)作為實(shí)例論證等方式,并且在研究過(guò)程中,采用了符號(hào)視覺(jué)化表現(xiàn)的原理、視覺(jué)版面設(shè)計(jì)規(guī)律、形式美法則等理論作依據(jù)。本文通過(guò)對(duì)臺(tái)兒莊古城大量圖例的分析,對(duì)其旅游手冊(cè)設(shè)計(jì)的步驟等方面進(jìn)行了總結(jié),在對(duì)臺(tái)兒莊古城旅游手冊(cè)設(shè)計(jì)研究過(guò)程中,在設(shè)計(jì)形式的細(xì)節(jié)上提出了許多值得思考的問(wèn)題,來(lái)啟發(fā)旅游手冊(cè)設(shè)計(jì)的創(chuàng)新思路,為完善國(guó)內(nèi)旅游手冊(cè)理論盡微薄之力。
[Abstract]:As an important part of the propaganda of tourist attractions, the tourist manual is the essence of the concentrated scenic spots. Through novel design techniques, it can reasonably and clearly display tourist related contents such as natural scenery, humanistic landscape, interesting legends, customs and people's feelings, etc. To deepen the tourists' understanding of the scenic spot, to provide convenience for the tourist experience, at the same time to enhance the brand image and expand the influence of the tourist destination. In the research content, this paper takes Taierzhuang ancient city as an example, defines the concept of the tourism handbook, briefly discusses the basic characteristics of the tourism handbook, and takes the function and emotional appeal of the tourism manual as the starting point. Aiming at Taierzhuang's characteristic regional culture, taking the historical development as the main line, taking the bright spot of the scenic spot as the element, focusing on publicizing the characteristics of the ancient city and serving the tourists, the importance and design characteristics of the tourist handbook are analyzed. This paper focuses on the unique role of Taierzhuang regional culture in the tourism handbook, starting from three angles: visual symbol (image, cable, symbol), typography design and styling design. This paper expounds the train of thought of the creative design of the tourism handbook. On this basis, the advantages and problems existing in the design of domestic tourism handbook are analyzed synthetically, and the author tries to construct a tourism experience that can not only show the regional culture of scenic spots, but also improve the tourism experience. At the same time and brand building and overall marketing in line with the modern tourism manual design thinking method. On the purpose of the research, this paper takes the design research of the tourist handbook as the theme, in the light of "people-oriented" design thought, attempts to carry on the valuable analysis and the research to its content, in order to discuss its design principle, finally will research the result. Apply to the actual tourism manual design to verify. In the research method, this paper mainly uses the system development, the logic analysis and takes the Taierzhuang ancient city traveling manual as the example demonstration and so on, and in the research process, has adopted the symbol visual expression principle, the vision layout design rule, etc. The theory of formal beauty is based on. Based on the analysis of a large number of legends of Taierzhuang ancient city, this paper summarizes the steps of its tourism manual design, and in the course of the research on the design of Taierzhuang ancient city tourism manual, On the detail of design form, this paper puts forward a lot of questions worth pondering to enlighten the creative thinking of the design of tourism handbook, and to do a little to perfect the theory of domestic tourism handbook.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：J524

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本文編號(hào)：2309052