旅游手冊設計研究以臺兒莊古城為例
發(fā)布時間：2018-11-03 21:11
【摘要】：旅游手冊作為旅游景區(qū)宣傳的重要組成部分,是濃縮的景區(qū)精華,它通過新穎的設計手法,合理清晰的展現(xiàn)景區(qū)自然風貌、人文景觀、趣味傳說、風俗民情等旅游相關內(nèi)容,加深游客對景區(qū)的了解,為游客的旅游體驗提供便利,同時提升旅游地品牌形象并擴大影響力。在研究內(nèi)容上,本文以臺兒莊古城為例,對旅游手冊的概念進行界定,簡要論述旅游手冊的基本特征,以旅游手冊的功能訴求和情感訴求為出發(fā)點,針對臺兒莊特色地域文化進行全面梳理,以歷史發(fā)展為主線,以景區(qū)亮點為元素,圍繞宣揚古城特色,服務游客為中心,對旅游手冊的重要性及設計特點進行重重分析,重點探討臺兒莊地域文化在旅游手冊中的獨特作用,從構成臺兒莊旅游手冊的設計角度:視覺符號(圖像、指索、象征),版式編排設計、造型設計三個角度出發(fā),闡述旅游手冊創(chuàng)新設計的思路。在此基礎上再對國內(nèi)旅游手冊設計存在的優(yōu)點與問題進行綜合分析,試圖構建既能展現(xiàn)景區(qū)地域文化,完善旅游體驗、同時又能和品牌建設與整體營銷相符合的現(xiàn)代旅游手冊的設計思維方法。在研究目的上,本文以旅游手冊設計研究為主題,本著“以人為本”的設計思想,試圖通過對其內(nèi)容進行有價值地分析和研究,以探討其設計原理,最后將研究成果,運用到實際的旅游手冊設計中去驗證。在研究方法上,本文主要采用系統(tǒng)展開、邏輯分析以及以臺兒莊古城旅游手冊作為實例論證等方式,并且在研究過程中,采用了符號視覺化表現(xiàn)的原理、視覺版面設計規(guī)律、形式美法則等理論作依據(jù)。本文通過對臺兒莊古城大量圖例的分析,對其旅游手冊設計的步驟等方面進行了總結(jié),在對臺兒莊古城旅游手冊設計研究過程中,在設計形式的細節(jié)上提出了許多值得思考的問題,來啟發(fā)旅游手冊設計的創(chuàng)新思路,為完善國內(nèi)旅游手冊理論盡微薄之力。
[Abstract]:As an important part of the propaganda of tourist attractions, the tourist manual is the essence of the concentrated scenic spots. Through novel design techniques, it can reasonably and clearly display tourist related contents such as natural scenery, humanistic landscape, interesting legends, customs and people's feelings, etc. To deepen the tourists' understanding of the scenic spot, to provide convenience for the tourist experience, at the same time to enhance the brand image and expand the influence of the tourist destination. In the research content, this paper takes Taierzhuang ancient city as an example, defines the concept of the tourism handbook, briefly discusses the basic characteristics of the tourism handbook, and takes the function and emotional appeal of the tourism manual as the starting point. Aiming at Taierzhuang's characteristic regional culture, taking the historical development as the main line, taking the bright spot of the scenic spot as the element, focusing on publicizing the characteristics of the ancient city and serving the tourists, the importance and design characteristics of the tourist handbook are analyzed. This paper focuses on the unique role of Taierzhuang regional culture in the tourism handbook, starting from three angles: visual symbol (image, cable, symbol), typography design and styling design. This paper expounds the train of thought of the creative design of the tourism handbook. On this basis, the advantages and problems existing in the design of domestic tourism handbook are analyzed synthetically, and the author tries to construct a tourism experience that can not only show the regional culture of scenic spots, but also improve the tourism experience. At the same time and brand building and overall marketing in line with the modern tourism manual design thinking method. On the purpose of the research, this paper takes the design research of the tourist handbook as the theme, in the light of "people-oriented" design thought, attempts to carry on the valuable analysis and the research to its content, in order to discuss its design principle, finally will research the result. Apply to the actual tourism manual design to verify. In the research method, this paper mainly uses the system development, the logic analysis and takes the Taierzhuang ancient city traveling manual as the example demonstration and so on, and in the research process, has adopted the symbol visual expression principle, the vision layout design rule, etc. The theory of formal beauty is based on. Based on the analysis of a large number of legends of Taierzhuang ancient city, this paper summarizes the steps of its tourism manual design, and in the course of the research on the design of Taierzhuang ancient city tourism manual, On the detail of design form, this paper puts forward a lot of questions worth pondering to enlighten the creative thinking of the design of tourism handbook, and to do a little to perfect the theory of domestic tourism handbook.
【學位授予單位】：曲阜師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：J524
本文編號：2309052
[Abstract]:As an important part of the propaganda of tourist attractions, the tourist manual is the essence of the concentrated scenic spots. Through novel design techniques, it can reasonably and clearly display tourist related contents such as natural scenery, humanistic landscape, interesting legends, customs and people's feelings, etc. To deepen the tourists' understanding of the scenic spot, to provide convenience for the tourist experience, at the same time to enhance the brand image and expand the influence of the tourist destination. In the research content, this paper takes Taierzhuang ancient city as an example, defines the concept of the tourism handbook, briefly discusses the basic characteristics of the tourism handbook, and takes the function and emotional appeal of the tourism manual as the starting point. Aiming at Taierzhuang's characteristic regional culture, taking the historical development as the main line, taking the bright spot of the scenic spot as the element, focusing on publicizing the characteristics of the ancient city and serving the tourists, the importance and design characteristics of the tourist handbook are analyzed. This paper focuses on the unique role of Taierzhuang regional culture in the tourism handbook, starting from three angles: visual symbol (image, cable, symbol), typography design and styling design. This paper expounds the train of thought of the creative design of the tourism handbook. On this basis, the advantages and problems existing in the design of domestic tourism handbook are analyzed synthetically, and the author tries to construct a tourism experience that can not only show the regional culture of scenic spots, but also improve the tourism experience. At the same time and brand building and overall marketing in line with the modern tourism manual design thinking method. On the purpose of the research, this paper takes the design research of the tourist handbook as the theme, in the light of "people-oriented" design thought, attempts to carry on the valuable analysis and the research to its content, in order to discuss its design principle, finally will research the result. Apply to the actual tourism manual design to verify. In the research method, this paper mainly uses the system development, the logic analysis and takes the Taierzhuang ancient city traveling manual as the example demonstration and so on, and in the research process, has adopted the symbol visual expression principle, the vision layout design rule, etc. The theory of formal beauty is based on. Based on the analysis of a large number of legends of Taierzhuang ancient city, this paper summarizes the steps of its tourism manual design, and in the course of the research on the design of Taierzhuang ancient city tourism manual, On the detail of design form, this paper puts forward a lot of questions worth pondering to enlighten the creative thinking of the design of tourism handbook, and to do a little to perfect the theory of domestic tourism handbook.
【學位授予單位】：曲阜師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：J524
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