泰國醫(yī)療旅游業(yè)國際競爭策略及啟示
發(fā)布時間：2018-10-23 12:21
【摘要】：泰國是全球首選醫(yī)療旅游目的地和醫(yī)療旅游業(yè)最發(fā)達的國家,在醫(yī)療旅游產(chǎn)業(yè)發(fā)展過程中積累了豐富的經(jīng)驗:以戰(zhàn)略定位為導向,打造醫(yī)療旅游服務中心;以政策法規(guī)為保障,發(fā)揮政府職能作用;以醫(yī)療質(zhì)量為根本,提升產(chǎn)業(yè)國際競爭力;以優(yōu)質(zhì)服務為抓手,注重提供配套服務;以低價競爭為利器,積極參與全球競爭;以傳統(tǒng)療法為特色,注重民族品牌打造;以旅游資源為依托,吸引海外醫(yī)療旅游者等。以海南為例,當前海南發(fā)展醫(yī)療旅游盡管有著得天獨厚的優(yōu)勢,面臨著良好的機遇,但同時也具有一些不容忽視的劣勢,面臨著嚴峻的挑戰(zhàn)。泰國醫(yī)療旅游產(chǎn)業(yè)的國際競爭策略對于海南的啟示主要有:明確戰(zhàn)略地位;發(fā)揮政府職能;提高醫(yī)療技術;提高服務水平;開發(fā)特色產(chǎn)品;加強宣傳營銷;加強法制建設等。
[Abstract]:Thailand is the world's first choice medical tourism destination and medical tourism most developed countries, in the medical tourism industry development process has accumulated rich experience: to strategic orientation, to create a medical tourism service center, policies and regulations as a guarantee, To give full play to the role of the government; to enhance the international competitiveness of the industry based on the quality of medical treatment; to focus on providing matching services with quality services; to actively participate in global competition with low price competition as a sharp weapon; and to be characterized by traditional therapies. Focus on national brand building; to rely on tourism resources, attract overseas medical tourists and so on. Taking Hainan as an example, the development of medical tourism in Hainan has its unique advantages and good opportunities, but at the same time, it also has some disadvantages that can not be ignored and is facing severe challenges. The international competition strategy of Thailand's medical tourism industry has some enlightenments to Hainan, such as clear strategic position, giving play to government function, improving medical technology, improving service level, developing characteristic products, strengthening propaganda and marketing, strengthening legal system construction, etc.
【作者單位】： �？诮�(jīng)濟學院;
【基金】：海南省哲學社會科學2015年規(guī)劃課題“海南醫(yī)療養(yǎng)生旅游發(fā)展研究”(編號:HNSK(YB)15-21)
【分類號】：F591;R-05
本文編號：2289220
[Abstract]:Thailand is the world's first choice medical tourism destination and medical tourism most developed countries, in the medical tourism industry development process has accumulated rich experience: to strategic orientation, to create a medical tourism service center, policies and regulations as a guarantee, To give full play to the role of the government; to enhance the international competitiveness of the industry based on the quality of medical treatment; to focus on providing matching services with quality services; to actively participate in global competition with low price competition as a sharp weapon; and to be characterized by traditional therapies. Focus on national brand building; to rely on tourism resources, attract overseas medical tourists and so on. Taking Hainan as an example, the development of medical tourism in Hainan has its unique advantages and good opportunities, but at the same time, it also has some disadvantages that can not be ignored and is facing severe challenges. The international competition strategy of Thailand's medical tourism industry has some enlightenments to Hainan, such as clear strategic position, giving play to government function, improving medical technology, improving service level, developing characteristic products, strengthening propaganda and marketing, strengthening legal system construction, etc.
【作者單位】： �？诮�(jīng)濟學院;
【基金】：海南省哲學社會科學2015年規(guī)劃課題“海南醫(yī)療養(yǎng)生旅游發(fā)展研究”(編號:HNSK(YB)15-21)
【分類號】：F591;R-05
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