中國游客赴美旅游行為意向研究
發(fā)布時間：2018-10-08 11:26
【摘要】：近年來,中國的國際地位不斷提高,中美兩國不管是正式的合作關(guān)系還是非正式的民間交往都在不斷加強(qiáng),中國經(jīng)濟(jì)的飛速發(fā)展帶來的是中國居民的生活水平不斷得到改善且更加注重精神需要的滿足,中國游客不再僅僅滿足于國內(nèi)旅游或我國周邊國家的短距離出境游,跨洲際的長距離出境旅游尤其是赴美旅游逐漸成為熱點,中美旅游業(yè)內(nèi)人士分析指出,中國游客赴美旅游將會在未來幾年持續(xù)升溫。雖然中國居民赴美旅行發(fā)展迅速,但是這一市場熱點現(xiàn)象在學(xué)術(shù)界還沒有受到國內(nèi)外學(xué)者的足夠重視,對中國游客跨洲際遠(yuǎn)距離出境游尤其是以美國為目的地的相關(guān)研究涉及較少,且大都為理論分析與定性研究。本文以具有赴美旅游意愿的潛在赴美中國游客為研究對象,在借鑒國內(nèi)學(xué)者對于旅游者行為偏好研究成果的基礎(chǔ)上,構(gòu)建中國游客赴美旅游行為意向研究模型,并結(jié)合相關(guān)文獻(xiàn)回顧與訪談法設(shè)置問卷,對赴美中國游客群體進(jìn)行問卷調(diào)查,從而對中國游客赴美旅游行為意向進(jìn)行定量分析,不僅豐富了相關(guān)領(lǐng)域的研究,也為進(jìn)一步深層次的研究提供了基礎(chǔ)。順應(yīng)我國赴美旅游迅速發(fā)展的趨勢,本項目將從食、住、行、游、購、娛六大方面對中國居民赴美旅行的行為意向進(jìn)行全面深入的調(diào)研,了解我國赴美旅行者的行為模式,掌握游客需求特征,同時給出建設(shè)性的市場營銷策略,有的放矢地對出境游旅行社、中間商、美國供應(yīng)商提出改善其經(jīng)營管理模式的措施,以期為赴美旅行的中國游客提供更好的旅游產(chǎn)品和服務(wù)。因此本課題對于國內(nèi)游客赴美旅游活動的進(jìn)一步開展具有重要的實踐意義。
[Abstract]:In recent years, China's international status has been continuously improved, and both China and the United States have been strengthening their formal cooperative relations and informal people-to-people exchanges. The rapid development of China's economy has brought about the continuous improvement of the living standards of Chinese residents and the more attention paid to the satisfaction of spiritual needs. Chinese tourists are no longer satisfied only with domestic tourism or short-distance outbound trips of China's neighboring countries. Intercontinental long distance outbound tourism, especially to the United States, is becoming a hot spot. Chinese and American tourism industry analysts point out that Chinese tourists to the United States will continue to warm up in the next few years. Although the travel of Chinese residents to the United States has developed rapidly, this hot market phenomenon has not received enough attention from scholars at home and abroad. There are few researches on Chinese tourists' intercontinental long distance outbound trips, especially on American destinations, and most of them are theoretical analysis and qualitative research. This paper takes the potential Chinese tourists who have the desire to travel to the United States as the research object. Based on the research results of the domestic scholars' preference for tourists' behavior, this paper constructs a study model of the Chinese tourists' tourist behavior intention to the United States. Combined with the related literature review and interview method set up a questionnaire to the Chinese tourist groups to the United States, so as to quantitative analysis of the intention of Chinese tourists to the United States, not only enriched the relevant fields of research. It also provides the foundation for further research. In keeping with the trend of rapid development of Chinese tourism to the United States, this project will conduct a comprehensive and in-depth investigation on the behavior intentions of Chinese residents travelling to the United States from the following six aspects: food, shelter, travel, shopping and entertainment, in order to understand the behavior patterns of Chinese tourists to the United States. Grasp the characteristics of tourist demand, at the same time give a constructive marketing strategy, targeted outbound travel agencies, middlemen, American suppliers to improve their business management model measures, In order to provide better tourism products and services for Chinese tourists traveling to the United States. Therefore, this topic has important practical significance for the further development of domestic tourists to the United States.
【學(xué)位授予單位】：海南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F592
本文編號：2256573
[Abstract]:In recent years, China's international status has been continuously improved, and both China and the United States have been strengthening their formal cooperative relations and informal people-to-people exchanges. The rapid development of China's economy has brought about the continuous improvement of the living standards of Chinese residents and the more attention paid to the satisfaction of spiritual needs. Chinese tourists are no longer satisfied only with domestic tourism or short-distance outbound trips of China's neighboring countries. Intercontinental long distance outbound tourism, especially to the United States, is becoming a hot spot. Chinese and American tourism industry analysts point out that Chinese tourists to the United States will continue to warm up in the next few years. Although the travel of Chinese residents to the United States has developed rapidly, this hot market phenomenon has not received enough attention from scholars at home and abroad. There are few researches on Chinese tourists' intercontinental long distance outbound trips, especially on American destinations, and most of them are theoretical analysis and qualitative research. This paper takes the potential Chinese tourists who have the desire to travel to the United States as the research object. Based on the research results of the domestic scholars' preference for tourists' behavior, this paper constructs a study model of the Chinese tourists' tourist behavior intention to the United States. Combined with the related literature review and interview method set up a questionnaire to the Chinese tourist groups to the United States, so as to quantitative analysis of the intention of Chinese tourists to the United States, not only enriched the relevant fields of research. It also provides the foundation for further research. In keeping with the trend of rapid development of Chinese tourism to the United States, this project will conduct a comprehensive and in-depth investigation on the behavior intentions of Chinese residents travelling to the United States from the following six aspects: food, shelter, travel, shopping and entertainment, in order to understand the behavior patterns of Chinese tourists to the United States. Grasp the characteristics of tourist demand, at the same time give a constructive marketing strategy, targeted outbound travel agencies, middlemen, American suppliers to improve their business management model measures, In order to provide better tourism products and services for Chinese tourists traveling to the United States. Therefore, this topic has important practical significance for the further development of domestic tourists to the United States.
【學(xué)位授予單位】：海南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F592
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