【摘要】：隨著經(jīng)濟(jì)發(fā)展與人類意識的不斷進(jìn)步,人們的環(huán)保意識越來越強(qiáng),綠色營銷受到社會廣泛關(guān)注。企業(yè)實施綠色營銷對消費者產(chǎn)生了諸多影響,如形成綠色消費觀念、理性消費、掌握主動權(quán)及影響消費者滿意度。同時,企業(yè)實施綠色營銷,是保護(hù)環(huán)境、以人為本的需要,是可持續(xù)發(fā)展的需要,是企業(yè)增加競爭力的途徑,是合法經(jīng)營的需要。最后,在實施綠色營銷過程中,也要掌握一些策略,以保障綠色營銷實施更容易、更規(guī)范。
[Abstract]:With the development of economy and the progress of human consciousness, people's consciousness of environmental protection is becoming stronger and stronger. The implementation of green marketing has a lot of influences on consumers, such as forming green consumption concept, rational consumption, mastering initiative and influencing consumer satisfaction. At the same time, the implementation of green marketing is the need to protect the environment, people-oriented, is the need of sustainable development, is the way to increase the competitiveness of enterprises, is the need of legitimate management. Finally, in the process of implementing green marketing, we should master some strategies to ensure that the implementation of green marketing is easier and more standardized.
【作者單位】： 揚(yáng)州技師學(xué)院;
【分類號】：F274
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本文編號：2241021