本文選題：證券行業(yè) + 美國證券行業(yè)發(fā)展總結(jié)　； 參考：《西南財經(jīng)大學(xué)》2012年碩士論文

【摘要】：國內(nèi)證券市場發(fā)展快速,各個證券公司在競爭過程中出現(xiàn)了一定影響行業(yè)發(fā)展的惡性競爭事件,如果不對行業(yè)發(fā)展和公司發(fā)展進(jìn)行戰(zhàn)略高度的復(fù)合分析,勢必導(dǎo)致公司發(fā)展步伐和行業(yè)發(fā)展步伐的脫節(jié),從而影響證券行業(yè)的整體發(fā)展進(jìn)度。如何提高證券公司的核心競爭力,已成為我國證券公司的一個十分緊迫和重要的課題。 本文作者從美國市場證券行業(yè)的發(fā)展經(jīng)歷出發(fā),提煉出影響美國證券行業(yè)發(fā)展的關(guān)鍵因素并借鑒成功經(jīng)驗。同時作者立足我國證券市場的發(fā)展經(jīng)歷,明確發(fā)展中面臨的困難和問題。進(jìn)而根據(jù)我國證券公司的經(jīng)營現(xiàn)狀,理清影響證券公司發(fā)展的因素,提出未來發(fā)展的戰(zhàn)略性建議。作者特別從證券公司的定位、管理層的經(jīng)營思路、營銷模式的轉(zhuǎn)變、服務(wù)外延擴(kuò)張以及社會職責(zé)和責(zé)任幾個方面進(jìn)行豐富論述,并對戰(zhàn)略的方向、內(nèi)容進(jìn)行合理化分析,提出適合我國證券行業(yè)發(fā)展的新思路。 建議從以下幾方面完善我國證券公司功能定位,提高核心競爭力。包括：提高凈資本,加強(qiáng)風(fēng)險管理；轉(zhuǎn)變商業(yè)模式,發(fā)展資本中介業(yè)務(wù)；利用創(chuàng)新契機(jī),形成新業(yè)務(wù)體系,擴(kuò)大營業(yè)部金融服務(wù)功能,提高投資銀行創(chuàng)新能力；加強(qiáng)對外開放,主動出擊,拓展國際市場空間。
[Abstract]:With the rapid development of the domestic securities market, various securities companies have some vicious competition events that affect the development of the industry in the process of competition. If the development of the industry and the company are not analyzed strategically, It will inevitably lead to the disconnection between the pace of development of the company and the pace of development of the industry, thus affecting the overall development of the securities industry. How to improve the core competitiveness of securities companies has become a very urgent and important issue. Starting from the development experience of American securities industry, the author abstracts the key factors that affect the development of American securities industry and draws lessons from successful experience. At the same time, based on the development experience of China's securities market, the author clarifies the difficulties and problems in the development. Then according to the present situation of the securities companies in our country, the factors affecting the development of the securities companies are clarified, and the strategic suggestions for the future development are put forward. The author discusses the orientation of the securities company, the management thinking, the change of marketing mode, the extension of service, the responsibility and responsibility of the society, and analyzes the direction and content of the strategy. A new idea suitable for the development of China's securities industry is put forward. It is suggested that the function orientation of Chinese securities companies should be improved in the following aspects to improve their core competitiveness. These include: improving net capital and strengthening risk management; transforming business models and developing capital intermediary business; taking advantage of the opportunity of innovation to form a new business system, expanding the financial service function of business departments, and improving the innovative ability of investment banks; and strengthening opening up to the outside world. Take the initiative to attack, expand the international market space.
【學(xué)位授予單位】：西南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F832.51

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