本文選題：商業(yè)銀行 + 市場細分�。� 參考：《金融論壇》2013年01期

【摘要】：本文采用調查問卷方法收集目標市場客戶對國內(nèi)某商業(yè)銀行的忠誠度數(shù)據(jù),以客戶年齡為維度對銀行高端潛力客戶進行細分研究。研究發(fā)現(xiàn):金融總資產(chǎn)和金融總負債并不能幫助銀行識別各年齡段的高端潛力客戶群的差異性;年齡組0(≤35歲)與組1(36~45歲)的客戶在總賬戶數(shù)和總產(chǎn)品種類上均沒有顯著差別,年齡組0和年齡組1的總賬戶數(shù)和總產(chǎn)品種類數(shù)均顯著少于年齡組2(≥46歲);年齡組0交易次數(shù)適中,與年齡組1、年齡組2的客戶差別不大;年齡組0的貢獻度和忠誠度均顯著低于組1和組2,而年齡組1的貢獻度和忠誠度與年齡組2沒有顯著差別。
[Abstract]:In this paper, the data of customer loyalty to a commercial bank in the target market is collected by questionnaire, and the customer age is taken as the dimension to study the segmentation of the high-end potential customers of the bank. The results show that: total financial assets and total financial liabilities can not help banks identify the differences of high-end potential customer groups of different age groups; There was no significant difference in total account number and total product type between age group 0 (鈮，

本文編號：1931740