發(fā)布時間：2018-06-22 00:08

  本文選題：感知意象 + 童車設(shè)計��； 參考：《陜西科技大學(xué)》2015年碩士論文

【摘要】：在我國,兒童的人口總數(shù)約占全國人口總數(shù)的30%。童車產(chǎn)品是玩具產(chǎn)業(yè)和嬰童產(chǎn)業(yè)中一個最重要的組成部分。中國乃至全球童車產(chǎn)業(yè)正在迎接一個空前的消費時代,童車市場驚人的消費能力和潛藏的商機(jī),已經(jīng)引起了業(yè)內(nèi)人士的高度關(guān)注。然而良好的市場前景并不意味著產(chǎn)品的高價位,知名童車品牌為搶占市場商機(jī),壓低成本、犧牲部分產(chǎn)品利潤來獲取更多銷售機(jī)會,中小企業(yè)只能夾縫求生,企業(yè)之間的競爭并非一種良好、有序的健康競爭。童車產(chǎn)業(yè)若想長久、良好的持續(xù)發(fā)展,必須真正擁有獨具特色的童車產(chǎn)品并且與不斷推陳出新,才可實現(xiàn)整個童車行業(yè)的興隆。本文根據(jù)市場上現(xiàn)有的兒童滑行車的造型樣式,總結(jié)了童車造型的現(xiàn)有狀況,歸納出基礎(chǔ)造型要素6種和裝飾造型要素4種,區(qū)分主要造型特征和次要造型特征,最終得到前臉輪廓線、側(cè)面輪廓線、座椅、方向操控手柄、靠背和卡通元素6個主要造型特征項目。對現(xiàn)有兒童滑行車進(jìn)行形態(tài)分析并分為8類車型。將兒童滑行車主要特征歸納出重要特征線共6類28種造型類目,結(jié)合感性工學(xué)的一般研究方法,萃取出符合消費者感性需求的意象詞匯對“安全的——不安全的”、“可愛的——冷漠的”、“華麗的——簡樸的”、“活潑的——穩(wěn)重的”、“舒適的——不舒適的”,綜合應(yīng)用語義差異法制成消費者感知意象調(diào)查問卷,針對不同年齡、不同背景的消費者進(jìn)行調(diào)研和感性評分,用SPSS軟件數(shù)據(jù)統(tǒng)計法,量化出童車造型特征與消費者感知感受之間的映射關(guān)系,針對每種造型語言上的造型類目得分提出符合童車設(shè)計研發(fā)的合理建議;建立兒童滑行車感性評價系統(tǒng)。本文通過建立童車重要造型特征與消費者感知感受之間映射關(guān)系,為設(shè)計者設(shè)計研發(fā)符合消費者情感訴求的兒童滑行車造型提供有效依據(jù),也對兒童滑行車的消費滿意度提供評價系統(tǒng),期望為童車企業(yè)的實際發(fā)展起到作用。
[Abstract]:In China, the population of children accounts for about 30 percent of the country's total population. Baby cart products are one of the most important parts of toy industry and baby industry. China and even the whole world are facing an unprecedented consumption era. The tremendous consumption power and potential business opportunities in the child car market have aroused the high attention of the industry. However, a good market outlook does not mean a high price of products. In order to seize market opportunities, reduce costs, and sacrifice some of the product profits to gain more sales opportunities, the well-known children's car brands can only survive. Competition between enterprises is not a good, orderly healthy competition. If the industry wants a long time and good sustainable development, it must have its own unique products and bring forth the new constantly, so as to realize the prosperity of the whole industry. In this paper, according to the existing modeling styles of children skidding cars on the market, this paper summarizes the present situation of the children's car modeling, and concludes 6 kinds of basic modeling elements and 4 kinds of decorative modeling elements, and distinguishes between the main modeling features and the secondary modeling features. Finally, six main modeling features such as front face profile, side profile, seat, direction control handle, backrest and cartoon elements are obtained. The present children skidding vehicles were analyzed and divided into 8 types. In this paper, the main features of children skidding are summed up into 6 categories and 28 kinds of modeling categories. Combined with the general research methods of perceptual engineering, the image words that meet the needs of consumers' perceptual needs are extracted to "safe-unsafe". "lovely-indifferent", "gorgeous-simple", "lively-stable", "comfortable-uncomfortable", comprehensive application of semantic difference law into consumer perception image questionnaire, for different ages, By using SPSS software data statistics method, the mapping relationship between child car modeling features and consumer perception and feelings is quantified. According to the score of modeling category in each modeling language, the reasonable suggestion of child vehicle design and development is put forward, and the perceptual evaluation system of children skid driving is established. By establishing the mapping relationship between important modeling features and consumer perception, this paper provides an effective basis for designers to design and develop the children's skidding modeling, which conforms to consumers' emotional demands. It also provides an evaluation system for the consumption satisfaction of children skidding, which is expected to play a role in the actual development of child car enterprises.
【學(xué)位授予單位】：陜西科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TS958.7

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本文編號：2050644