本文選題：裝飾 + 裝飾風(fēng)格��； 參考：《南京藝術(shù)學(xué)院》2011年碩士論文

【摘要】：海報(bào)設(shè)計(jì)中的裝飾風(fēng)格由來(lái)已久,“新藝術(shù)”運(yùn)動(dòng)時(shí)期的海報(bào)作品洋溢著“自然主義”裝飾氣息,而維也納“分離派”的直線裝飾則為現(xiàn)代主義設(shè)計(jì)做了鋪墊,裝飾風(fēng)格在現(xiàn)代主義功能至上的理念桎梏中隱身匿跡�，F(xiàn)代主義的黃金期過(guò)后,后現(xiàn)代語(yǔ)境下的海報(bào)設(shè)計(jì),掙脫了現(xiàn)代主義的理性枷鎖,受各種新興媒體的擠壓,同時(shí)也為了滿足“讀圖時(shí)代”受眾日益膨脹的追求新鮮視覺(jué)刺激的欲求,展開(kāi)了多元化的探索并形成風(fēng)格多樣、多彩紛呈的局面,裝飾風(fēng)格也再次出現(xiàn)并甚囂塵上。本文首先對(duì)海報(bào)設(shè)計(jì)中的裝飾風(fēng)格進(jìn)行歷史性探究,再結(jié)合例證,著重剖析現(xiàn)代主義之后出現(xiàn)的海報(bào)裝飾風(fēng)格的表現(xiàn)類型、形式特征等,試圖闡釋這種裝飾風(fēng)格不僅是人類裝飾情節(jié)的再次復(fù)蘇,更是秉承了現(xiàn)代主義的一些理性特質(zhì),從簡(jiǎn)化走向繁復(fù)、從“焦點(diǎn)視覺(jué)”走向“邊緣視覺(jué)”、從關(guān)注內(nèi)在內(nèi)容走向關(guān)注外在形式、從理性主導(dǎo)到由理性支撐的感性外放的內(nèi)在本質(zhì)。
[Abstract]:The decorative style of poster design has a long history. The poster works of the "New Art" movement are permeated with "naturalism" decoration, while the straight line decoration of Vienna's "separatism" paves the way for modernist design. The decorative style is hidden in the shackles of the modernist concept of functional supremacy. After the golden period of modernism, poster design in the post-modern context broke away from the rational shackles of modernism and was squeezed by various new media. At the same time, in order to satisfy the audience's growing desire for fresh visual stimulation in the "Reading Picture Age", it has launched a diversified exploration and formed a diverse and colorful situation, and decorative style has also appeared again and become increasingly popular. This article first carries on the historical inquiry to the decoration style in the poster design, then unifies the example, emphatically analyzes the poster decoration style after the modernism appears the expression type, the form characteristic and so on, Trying to explain this decorative style is not only the revival of human decorative plot, but also some rational characteristics of modernism, from simplification to complexity, from "focus vision" to "edge vision". From paying attention to the inner content to paying attention to the external form, from the rational leading to the inner essence of the perceptual exposition supported by the reason.
【學(xué)位授予單位】：南京藝術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J524

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 杜婉君;招貼設(shè)計(jì)的秩序性研究[D];山東大學(xué);2012年

2 石f艷;裝飾色彩在現(xiàn)代家具設(shè)計(jì)上的應(yīng)用[D];湖北工業(yè)大學(xué);2013年

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本文編號(hào)：2028451