發(fā)布時(shí)間：2018-11-25 18:20

【摘要】：隨著中國經(jīng)濟(jì)高速發(fā)展,文化產(chǎn)業(yè)也隨之發(fā)展。信息技術(shù)和互聯(lián)網(wǎng)應(yīng)用的高速發(fā)展,帶動(dòng)了網(wǎng)絡(luò)文學(xué)產(chǎn)業(yè)的發(fā)展。2015年國內(nèi)網(wǎng)絡(luò)文學(xué)市場(chǎng)規(guī)模達(dá)到70億元,次年預(yù)計(jì)超過90億元,中國網(wǎng)絡(luò)文學(xué)產(chǎn)業(yè)已進(jìn)入產(chǎn)業(yè)高速發(fā)展階段。晉江文學(xué)城作為中國網(wǎng)絡(luò)文學(xué)發(fā)展中最具代表性的網(wǎng)站,其發(fā)展歷程與中國網(wǎng)絡(luò)文學(xué)行業(yè)的發(fā)展基本同步。本研究將以晉江文學(xué)城為研究對(duì)象,通過對(duì)晉江文學(xué)城發(fā)展歷程的梳理,理清其發(fā)展歷程及現(xiàn)狀。進(jìn)而對(duì)其經(jīng)營發(fā)展戰(zhàn)略進(jìn)行分析,以期能夠?yàn)槠湮磥戆l(fā)展制定發(fā)展戰(zhàn)略和實(shí)施綱要。本研究采用文獻(xiàn)研究法、調(diào)查研究法和對(duì)比研究法,在研究國內(nèi)外戰(zhàn)略相關(guān)文獻(xiàn)基礎(chǔ)上,以邁克爾·波特的五種作用力模型分析為基礎(chǔ),以其他相關(guān)的發(fā)展戰(zhàn)略研究理論為依據(jù),歸納整理出本研究的理論基礎(chǔ);在參考其他學(xué)者競(jìng)爭戰(zhàn)略研究實(shí)踐的基礎(chǔ)上,結(jié)合晉江文學(xué)城實(shí)際發(fā)展情況,歸納出影響其發(fā)展戰(zhàn)略的原因及因素;通過對(duì)晉江文學(xué)城的外部環(huán)境和內(nèi)部條件的客觀分析,對(duì)其發(fā)展戰(zhàn)略進(jìn)行測(cè)量與評(píng)價(jià)研究。根據(jù)研究結(jié)論,結(jié)合晉江文學(xué)城實(shí)際制定出堅(jiān)守女性網(wǎng)絡(luò)文學(xué)市場(chǎng)、保持晉江文學(xué)城獨(dú)有特色、通過技術(shù)和管理創(chuàng)新降低成本、實(shí)現(xiàn)多方位擴(kuò)張的發(fā)展戰(zhàn)略,并針對(duì)發(fā)展戰(zhàn)略的實(shí)施提出了解決對(duì)策。
[Abstract]:With the rapid development of China's economy, the cultural industry has also developed. The rapid development of information technology and Internet application has driven the development of network literature industry. In 2015, the scale of domestic network literature market reached 7 billion yuan, and the next year it is expected to exceed 9 billion yuan. China's network literature industry has entered the stage of rapid industrial development. Jinjiang Literature City is the most representative website in the development of Chinese network literature. This research will take Jinjiang Literature City as the research object, through combing the development course of Jinjiang Literary City, clarify its development course and present situation. Then it analyzes its management and development strategy in order to make development strategy and implementation outline for its future development. This research adopts the literature research method, the investigation research method and the contrast research method, on the basis of studying the domestic and foreign strategic related literature, based on Michael Porter's five kinds of force model analysis. On the basis of other relevant development strategy research theories, the theoretical basis of this study is summarized and sorted out. On the basis of referring to the research practice of other scholars' competitive strategy, combined with the actual development situation of Jinjiang Literature City, the reasons and factors affecting the development strategy of Jinjiang Literature City are summarized. Based on the objective analysis of the external environment and internal conditions of Jinjiang Literature City, the development strategy of Jinjiang Literature City is measured and evaluated. According to the conclusion of the research, combining the Jinjiang Literature City with the actual development strategy of sticking to the female network literature market, keeping the unique characteristics of the Jinjiang Literature City, reducing the cost through technological and management innovation, and realizing the multi-directional expansion strategy, Some countermeasures are put forward for the implementation of the development strategy.
【學(xué)位授予單位】：哈爾濱理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：I206.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 烏蘭其木格;;論網(wǎng)絡(luò)文學(xué)中的女性歷史書寫[J];當(dāng)代文壇;2016年06期

2 李晗;;IP,幾多歡喜幾多愁[J];經(jīng)濟(jì);2015年10期

3 王爽;;“IP”熱的傳播學(xué)解讀[J];傳媒觀察;2015年08期

4 張書樂;;誰為超級(jí)IP接盤[J];法人;2015年08期

5 劉銀娣;;歐美大眾出版商的大數(shù)據(jù)應(yīng)用策略及其啟示[J];出版科學(xué);2015年04期

6 何明星;王丹妮;;文化接近性下的傳播典型——中國網(wǎng)絡(luò)文學(xué)在越南的翻譯與出版[J];中國出版;2015年12期

7 楊海燕;;打造跨界IP矩陣《花千骨》游戲發(fā)布[J];計(jì)算機(jī)與網(wǎng)絡(luò);2015年10期

8 張頤武;;中文網(wǎng)絡(luò)文學(xué)追上世界腳步[J];中關(guān)村;2015年04期

9 李豫;;論企業(yè)財(cái)務(wù)投資策略[J];科技經(jīng)濟(jì)市場(chǎng);2015年03期

10 孫寧;;原創(chuàng)文學(xué)網(wǎng)站多元化經(jīng)營的SWOT分析[J];新聞研究導(dǎo)刊;2015年04期

相關(guān)重要報(bào)紙文章 前2條

1 黃海飛;;電視劇《花千骨》：得女性觀眾者得天下[N];中國藝術(shù)報(bào);2015年

2 李朝全;;網(wǎng)絡(luò)文學(xué)走出去 風(fēng)景這邊獨(dú)好[N];人民日?qǐng)?bào)海外版;2015年

相關(guān)碩士學(xué)位論文 前1條

1 呂融融;原創(chuàng)文學(xué)網(wǎng)站多元化經(jīng)營的SWOT分析[D];華中師范大學(xué);2012年

，

本文編號(hào)：2357012