發(fā)布時間：2018-01-16 13:13

  本文關(guān)鍵詞：動漫元素融入茶葉產(chǎn)品廣告設(shè)計的可行性分析　出處：《福建茶葉》2017年05期 　論文類型：期刊論文

  更多相關(guān)文章： 茶葉產(chǎn)品 廣告設(shè)計 動漫元素 可行性分析 實例分析

【摘要】：現(xiàn)階段,廣告宣傳成為產(chǎn)品營銷的重要手段。企業(yè)想在同行業(yè)的競爭中贏得相對優(yōu)勢,不僅需要在生產(chǎn)技術(shù)和企業(yè)管理上做到"先聲奪人",而且在廣告設(shè)計上也需要凸顯獨特創(chuàng)意。我國茶葉文明歷史悠久,茶葉產(chǎn)品種類繁多,廣告設(shè)計思路也是層出不窮,�；�于此,以茶葉產(chǎn)品廣告設(shè)計為起點,借助實例研究了動漫元素在產(chǎn)品廣告設(shè)計上的特色,對動漫元素在茶葉產(chǎn)品的廣告設(shè)計上的推廣進行了可行性分析,這對今后茶葉產(chǎn)品的廣告的設(shè)計具有一定的指導(dǎo)意義。
[Abstract]:At present, advertising has become an important means of product marketing. In order to win the comparative advantage in the competition of the same industry, enterprises should not only "get ahead of the others" in terms of production technology and enterprise management. And in advertising design also need to highlight the unique creative. Tea civilization in China has a long history, tea products are diverse, advertising design ideas are endless. Based on this, the beginning of advertising design of tea products. With the aid of an example, the characteristics of animation elements in product advertising design are studied, and the feasibility analysis of the promotion of animation elements in the advertising design of tea products is carried out. This will have certain guiding significance to the design of the advertisement of tea products in the future.
【作者單位】： 鄭州科技學(xué)院;
【分類號】：F426.82;F713.83
【正文快照】： 茶葉在我國有幾千多年的存在歷史,是我國傳統(tǒng)歷史文化的象征,而動漫作為現(xiàn)代流行于青少年之中的時尚元素,似乎與茶葉這一老古董象征物毫無交集。然而,將動漫作為組成元素融入茶葉產(chǎn)品的廣告設(shè)計中,可以實現(xiàn)傳統(tǒng)與流行的密切結(jié)合,利用動漫元素的流行趨勢,帶動茶產(chǎn)業(yè)的快步發(fā)展,

【相似文獻】

相關(guān)期刊論文 前1條

1 楊富強;Adobe中文彩色印前、廣告設(shè)計系統(tǒng)軟件全面上市[J];今日電子;1995年11期

，

本文編號：1433266