本文關(guān)鍵詞：動(dòng)漫元素融入茶葉產(chǎn)品廣告設(shè)計(jì)的可行性分析　出處：《福建茶葉》2017年05期 　論文類型：期刊論文

  更多相關(guān)文章： 茶葉產(chǎn)品 廣告設(shè)計(jì) 動(dòng)漫元素 可行性分析 實(shí)例分析

【摘要】：現(xiàn)階段,廣告宣傳成為產(chǎn)品營(yíng)銷的重要手段。企業(yè)想在同行業(yè)的競(jìng)爭(zhēng)中贏得相對(duì)優(yōu)勢(shì),不僅需要在生產(chǎn)技術(shù)和企業(yè)管理上做到"先聲奪人",而且在廣告設(shè)計(jì)上也需要凸顯獨(dú)特創(chuàng)意。我國(guó)茶葉文明歷史悠久,茶葉產(chǎn)品種類繁多,廣告設(shè)計(jì)思路也是層出不窮,。基于此,以茶葉產(chǎn)品廣告設(shè)計(jì)為起點(diǎn),借助實(shí)例研究了動(dòng)漫元素在產(chǎn)品廣告設(shè)計(jì)上的特色,對(duì)動(dòng)漫元素在茶葉產(chǎn)品的廣告設(shè)計(jì)上的推廣進(jìn)行了可行性分析,這對(duì)今后茶葉產(chǎn)品的廣告的設(shè)計(jì)具有一定的指導(dǎo)意義。
[Abstract]:At present, advertising has become an important means of product marketing. In order to win the comparative advantage in the competition of the same industry, enterprises should not only "get ahead of the others" in terms of production technology and enterprise management. And in advertising design also need to highlight the unique creative. Tea civilization in China has a long history, tea products are diverse, advertising design ideas are endless. Based on this, the beginning of advertising design of tea products. With the aid of an example, the characteristics of animation elements in product advertising design are studied, and the feasibility analysis of the promotion of animation elements in the advertising design of tea products is carried out. This will have certain guiding significance to the design of the advertisement of tea products in the future.
【作者單位】： 鄭州科技學(xué)院;
【分類號(hào)】：F426.82;F713.83
【正文快照】： 茶葉在我國(guó)有幾千多年的存在歷史,是我國(guó)傳統(tǒng)歷史文化的象征,而動(dòng)漫作為現(xiàn)代流行于青少年之中的時(shí)尚元素,似乎與茶葉這一老古董象征物毫無交集。然而,將動(dòng)漫作為組成元素融入茶葉產(chǎn)品的廣告設(shè)計(jì)中,可以實(shí)現(xiàn)傳統(tǒng)與流行的密切結(jié)合,利用動(dòng)漫元素的流行趨勢(shì),帶動(dòng)茶產(chǎn)業(yè)的快步發(fā)展,

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