本文關鍵詞：當代時尚插畫的多元化表現(xiàn)探索　出處：《浙江理工大學》2012年碩士論文　論文類型：學位論文

  更多相關文章： 時尚插畫 流行文化 創(chuàng)意產業(yè) 精神文化 數(shù)字技術

【摘要】：插畫藝術在當代以傳統(tǒng)繪畫、數(shù)字繪畫、攝影及多種數(shù)碼技術完美結合的方式，以不斷創(chuàng)新的姿態(tài)走進大眾視野。插畫作為視覺藝術的一個重要分支，伴隨著中國經(jīng)濟的高速發(fā)展得到廣泛應用。時尚風格類插畫是當代插畫藝術中不可或缺的藝術形式，本文采用應用族群調查、實例分析、其賴以存在的時空關系與其他文化藝術的并置分析等方法調查研究，希望能夠較深入客觀地分析插畫藝術相關研究的不足。 從二十世紀開始，流行和時尚意識逐漸滲透進入社會的生活層面，人們越來越關注時尚潮流的發(fā)展趨勢，普通大眾開始欣賞時尚、追隨時尚、創(chuàng)造時尚。世界經(jīng)濟一體化促進了各國文化的交流與發(fā)展，時尚插畫作為一種“藝術舶來品”在中國被廣泛應用于廣告宣傳、包裝設計、雜志書籍、服裝、網(wǎng)絡傳播等領域。當代時尚插畫是一種寓于新傳媒載體有別于傳統(tǒng)插畫的藝術形式，它巧妙地把繪畫與設計結合在一起，融合了當代藝術和科學技術（特別是數(shù)字技術）的優(yōu)點，，運用時尚的視覺元素表現(xiàn)流行文化。當代時尚插畫的藝術受到了今天社會意識和藝術創(chuàng)作手段的綜合影響，流行文化、個性意識、娛樂文化、消費精神影響著時尚插畫的繪畫題材和創(chuàng)作理念，藝術手段的增加和各種媒介的豐富促使時尚插畫創(chuàng)作手法的日趨多元化。 本文以當代時尚插畫為主要研究對象，首先界定了其定義和范圍，對照時尚插畫的發(fā)展歷史，分析國內時尚插畫的基本狀況。分析、總結時尚插畫多元化的藝術特征、所表現(xiàn)的多重社會意識和豐富的創(chuàng)作手段。分析因文化的推動、商品經(jīng)濟競爭的需要，人們的精神文明需求刺激著時尚插畫的發(fā)展。通過時尚插畫與當代經(jīng)濟文化文化的聯(lián)系的研究分析，闡述了其在媒體多樣化社會的廣泛商業(yè)應用。當代文化與技術的快速發(fā)展改變了我們以往的信息傳播形式和藝術創(chuàng)作方法，數(shù)字技術在插畫中的應用更是讓插畫藝術在新時代扮演著越來越重要的文明角色。本文重點研究時尚插畫多元化的藝術特征、與文化觀念的聯(lián)系、在商業(yè)領域的廣泛應用，進行理論上的梳理和總結，并梳理、明晰時尚插畫多維度、多元化的藝術特性，從而能夠較客觀、準確、及時地對“時尚插畫”的存在及發(fā)展狀況進行分析總結，希望對時尚插畫在當代的發(fā)展有一定前瞻性展望和反思意義。
[Abstract]:Digital illustration art with traditional painting in contemporary painting, photography and digital technology combined with a variety of perfect way, with innovative attitude into the public view. The illustration as an important branch of visual art, along with the rapid development of economy China has been widely used. It is style of illustration art form an integral part of the contemporary art in this paper, the application of Ethnic Investigation, case analysis, investigation and Research on the juxtaposition of analysis method for the existence of the relationship between time and space and other arts and culture, lack of hope can more in-depth and objective analysis of related study of illustration art.
From the beginning of twentieth Century, popular and fashion consciousness gradually penetrated into the social life level, people pay more and more attention to development trend of fashion, ordinary people began to enjoy fashion, fashion fashion. The integration of the world economy and promote the exchange and development of national culture, fashion illustration as an exotic art "is widely used in China in advertising, packaging design, clothing, magazines and books, network communication and other fields. The contemporary fashion illustration is a kind of new media is different from the traditional illustration art form, it cleverly put the painting and design together, the fusion of contemporary art and science and Technology (especially digital technology) has the advantages of visual. The element of the performance of fashion pop culture. Contemporary fashion illustration art by the combined effects of today, social consciousness and means of artistic creation of popular culture, personality. Knowledge, entertainment culture and consumption spirit influence the painting themes and creative ideas of fashion illustration. The increase of art means and the enrichment of various media promote the diversification of fashion illustration creation.
Based on the contemporary fashion illustration as the main research object, firstly defines the definition and scope of control, the development history of fashion illustration, analysis of the basic situation of the domestic fashion illustration. Summarize the artistic features of fashion illustration analysis, diversification, performance of multiple social consciousness and rich creation means. Analysis the culture, commodity economic competition, demand to stimulate people's spiritual civilization development. Through the research of fashion fashion illustration and culture in contemporary economic relation analysis, expounds the application in a wide range of business diversification of media society. The rapid development of contemporary culture and technology change in the form of information dissemination and the artistic creation method, application digital technology in the illustration is that art plays an increasingly important role in the new era of civilization. This paper focuses on the diversified fashion illustration The art characteristics and cultural values of the contact, widely used in the commercial field, collate and summarize the theory and combing, clear fashion illustration art characteristics of multi-dimensional, diversified, which can objectively, accurately and timely for the "fashion" existence and development status are summarized, hoping to fashion in the illustration of contemporary development has certain forward-looking prospect and reflection.

【學位授予單位】：浙江理工大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J218.5

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