本文關(guān)鍵詞：手機(jī)媒體廣告系統(tǒng)的研究與實(shí)現(xiàn)　出處：《中南大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 手機(jī)媒體廣告 組件開發(fā) 敏感詞匯匹配

【摘要】：隨著移動(dòng)通信技術(shù)革新的不斷深入,智能手機(jī)的高速發(fā)展,我國(guó)移動(dòng)通訊網(wǎng)絡(luò)已經(jīng)由2G全面轉(zhuǎn)向3G。與此同時(shí),根據(jù)中國(guó)網(wǎng)新聞中心的消息,我國(guó)國(guó)產(chǎn)4G網(wǎng)絡(luò)最快將在2013年年中頒發(fā)4G牌照。伴隨移動(dòng)通信技術(shù)更新?lián)Q代的同時(shí),手機(jī)的功能變得日益豐富,手機(jī)的移動(dòng)媒體功能越加體現(xiàn),手機(jī)媒體廣告所占的廣告市場(chǎng)份額也將進(jìn)一步擴(kuò)大。因此,針對(duì)國(guó)內(nèi)手機(jī)用戶的特點(diǎn),設(shè)計(jì)并實(shí)現(xiàn)手機(jī)媒體廣告系統(tǒng)具有重要的現(xiàn)實(shí)意義和經(jīng)濟(jì)價(jià)值。 本文首先介紹了手機(jī)媒體廣告系統(tǒng)的研究背景及國(guó)內(nèi)外研究現(xiàn)狀。考慮到目前國(guó)內(nèi)智能手機(jī)和非智能手機(jī)市場(chǎng)占有率的實(shí)際特點(diǎn),通過對(duì)國(guó)內(nèi)外現(xiàn)有手機(jī)媒體廣告系統(tǒng)的深入分析,提出并設(shè)計(jì)了基于Web2.0的手機(jī)媒體廣告系統(tǒng)。其次,本文研究了手機(jī)媒體廣告系統(tǒng)的功能需求,并采用ASP.NET技術(shù)實(shí)現(xiàn)了手機(jī)媒體廣告系統(tǒng)的廣告排期模塊、廣告內(nèi)容敏感詞匯過濾模塊及系統(tǒng)權(quán)限管理模塊三個(gè)核心模塊,其中涉及了AJAX技術(shù)、URL重寫技術(shù)、組件開發(fā)技術(shù)及字符串匹配技術(shù)等關(guān)鍵技術(shù)。再次,本文在對(duì)手機(jī)媒體廣告系統(tǒng)進(jìn)行功能測(cè)試的同時(shí),使用LoadRunner軟件對(duì)系統(tǒng)進(jìn)行了性能瓶頸分析。通過仔細(xì)分析性能測(cè)試報(bào)告中頁面響應(yīng)時(shí)間的數(shù)據(jù),論文給出了系統(tǒng)部署的優(yōu)化方案,從而讓手機(jī)媒體廣告系統(tǒng)在功能和性能上都能達(dá)到實(shí)際應(yīng)用的需求。 最后,本文簡(jiǎn)要總結(jié)了所進(jìn)行的研究工作,并根據(jù)系統(tǒng)中尚存在的不足,提出進(jìn)一步研究工作的主要方向。圖59幅,表26個(gè),參考文獻(xiàn)52篇。
[Abstract]:With the deepening of reform of mobile communication technology, the rapid development of intelligent mobile phone, mobile communication network in China has been made by 2G to 3G. at the same time, according to the news Chinese news, China's domestic 4G network will be the fastest in 2013 year license issued by 4G. With the mobile communication technology upgrading at the same time, the function of mobile phone has become increasingly rich, mobile media function more mobile phone which accounts for the mobile phone media advertising market share will be further expanded. Therefore, according to the characteristics of the domestic mobile phone users, the design and implementation of mobile phone media advertising system has important practical significance and economic value.
This paper first introduces the research background and research status of mobile phone media advertising system. Considering the actual characteristics of the domestic smart mobile phone market and non intelligent mobile phone market share, through in-depth analysis of the existing domestic and foreign mobile phone media advertising system, proposed and designed the mobile phone media advertising system based on Web2.0. Secondly, this paper studies the functional requirements of mobile phone media advertising system, and realize the advertising system of mobile phone media advertisement scheduling module adopts ASP.NET technology, advertising content sensitive filtering module and system management module three core modules, including AJAX technology, URL rewriting technology, component technology and string matching technology and other key technologies. Thirdly, this paper the function of the test at the same time on the advertising media in the mobile phone system, using LoadRunner software to make the system performance bottleneck analysis. Through carefully Finely analyze the page response time data in the performance test report, the paper gives the optimization plan of the system deployment, so that the mobile media advertising system can achieve the actual application needs in terms of function and performance.
Finally, this paper briefly summarizes the research work carried out, and puts forward the main direction of further research according to the shortcomings existing in the system. 59 figures, 26 tables and 52 references.

【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP311.52

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本文編號(hào)：1426989