本文關(guān)鍵詞：中國(guó)傳統(tǒng)繪畫(huà)元素在現(xiàn)代平面廣告設(shè)計(jì)中的應(yīng)用研究　出處：《西北師范大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 中國(guó)傳統(tǒng)繪畫(huà) 繪畫(huà)元素 現(xiàn)代平面廣告

【摘要】：研究中國(guó)傳統(tǒng)繪畫(huà)元素在現(xiàn)代平面廣告設(shè)計(jì)中的應(yīng)用，探究中國(guó)傳統(tǒng)繪畫(huà)元素和現(xiàn)代平面廣告設(shè)計(jì)產(chǎn)生的歷史及文化精神內(nèi)涵。分析中國(guó)傳統(tǒng)繪畫(huà)元素如何在現(xiàn)代平面廣告設(shè)計(jì)中呈現(xiàn)，如何將中國(guó)傳統(tǒng)繪畫(huà)元素的創(chuàng)意應(yīng)用融入現(xiàn)代平面廣告設(shè)計(jì)中。 中國(guó)傳統(tǒng)繪畫(huà)元素在現(xiàn)代平面廣告設(shè)計(jì)中的加入給作品的創(chuàng)新提供了更為廣闊的空間，由中國(guó)傳統(tǒng)繪畫(huà)元素所構(gòu)成的各種廣告設(shè)計(jì)，或高雅、或古樸、或靈動(dòng)，更能增強(qiáng)廣告設(shè)計(jì)作品的文化內(nèi)涵。本文主要研究的是中國(guó)傳統(tǒng)繪畫(huà)元素即中國(guó)畫(huà)元素在現(xiàn)代平面廣告設(shè)計(jì)中的應(yīng)用，現(xiàn)代平面廣告設(shè)計(jì)藝術(shù)作為大眾媒體與中國(guó)傳統(tǒng)繪畫(huà)元素相結(jié)合，能夠形成氣勢(shì)之美、含蓄之美、意境之美等審美特征，現(xiàn)代平面廣告設(shè)計(jì)處在純藝術(shù)和應(yīng)用設(shè)計(jì)的交叉點(diǎn)上，兼有繪畫(huà)和設(shè)計(jì)的特點(diǎn)，具有高度的象征性，在這樣結(jié)合的情況下能透射出深厚民族文化底蘊(yùn)的視覺(jué)藝術(shù)。 被譽(yù)為國(guó)粹的中國(guó)傳統(tǒng)繪畫(huà)是中華民族傳統(tǒng)文化的重要組成部分，它一直到現(xiàn)代影響著中華民族甚至整個(gè)東方民族的審美情趣。將中國(guó)傳統(tǒng)繪畫(huà)元素巧妙的運(yùn)用于現(xiàn)代平面廣告設(shè)計(jì)中，，中國(guó)傳統(tǒng)文化內(nèi)涵與民族特色將會(huì)在設(shè)計(jì)作品中增加，提高設(shè)計(jì)水平與質(zhì)量，讓我們的文化產(chǎn)品打入國(guó)際市場(chǎng)，對(duì)促進(jìn)我國(guó)現(xiàn)代化建設(shè)，有著極為重要的現(xiàn)實(shí)意義。如何以現(xiàn)代平面廣告設(shè)計(jì)的成功實(shí)例為素材，從設(shè)計(jì)觀念與思維、設(shè)計(jì)風(fēng)格與手段、材料選擇與運(yùn)用等各方面系統(tǒng)而深入地研究中國(guó)傳統(tǒng)繪畫(huà)元素在平面廣告設(shè)計(jì)中的意義、作用、創(chuàng)新與應(yīng)用。是我們研究的重要內(nèi)容，因此,平面廣告設(shè)計(jì)中注入中國(guó)傳統(tǒng)繪畫(huà)元素有著非常重要的文化意義。
[Abstract]:This paper studies the application of Chinese traditional painting elements in modern graphic advertising design. This paper probes into the historical and cultural spirit of the elements of Chinese traditional painting and modern graphic advertising design, and analyzes how the elements of Chinese traditional painting are presented in the modern graphic advertising design. How to integrate the creative application of Chinese traditional painting elements into modern graphic advertising design. The addition of Chinese traditional painting elements in the modern graphic advertising design provides a broader space for the innovation of works. Various advertising designs composed of Chinese traditional painting elements are elegant or simple. Or smart, can enhance the cultural connotation of advertising design works. This paper mainly studies the application of traditional Chinese painting elements in modern graphic advertising design. As a combination of mass media and Chinese traditional painting elements, modern graphic advertising design art can form aesthetic features such as the beauty of momentum, the beauty of implication, the beauty of artistic conception, and so on. Modern graphic advertising design is at the intersection of pure art and applied design. It has the characteristics of painting and design and has a high degree of symbolism. In such a combination of circumstances can transmit the profound cultural heritage of the visual arts. The Chinese traditional painting, known as the quintessence of the Chinese nation, is an important part of the traditional culture of the Chinese nation. It has influenced the aesthetic taste of the Chinese nation and even the whole oriental nation until the modern era. The elements of Chinese traditional painting have been skillfully applied in the modern graphic advertising design. The connotation of Chinese traditional culture and national characteristics will increase in the design works, improve the design level and quality, let our cultural products enter the international market, promote the modernization of our country. It has very important practical significance. How to take the successful example of modern graphic advertising design as the material, from the design concept and thinking, design style and means. Selection and application of materials and other aspects of a systematic and in-depth study of the traditional Chinese painting elements in the graphic advertising design significance, role, innovation and application, is an important part of our research, therefore. It is of great cultural significance to inject Chinese traditional painting elements into graphic advertising design.
【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：J51

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 姜葵;廣告創(chuàng)意與民族文化[J];貴州社會(huì)科學(xué);2002年06期

2 陳秋萍;廣告創(chuàng)意的民族文化內(nèi)涵[J];廣西社會(huì)科學(xué);2005年07期

3 徐沛君,梁梅;“中國(guó)印”能否承載文化之重——2008年北京奧運(yùn)會(huì)會(huì)徽設(shè)計(jì)引發(fā)的討論[J];美術(shù)觀察;2003年09期

本文編號(hào)：1419269