本文關(guān)鍵詞：藝術(shù)類廣告設(shè)計(jì)課程的教改研究——以符號(hào)學(xué)為切入點(diǎn)，由筆耕文化傳播整理發(fā)布。

藝術(shù)類廣告設(shè)計(jì)課程的教改研究——以符號(hào)學(xué)為切入點(diǎn) A Study on the Teaching Reform of ＂Advertising Design＂： An Infiltration of Semiotics

    

 新浪微博

 騰訊微博

 豆瓣

 人人網(wǎng)

摘要：

廣告作品以圖形符號(hào)、色彩等元素向消費(fèi)者傳播商品信息。符號(hào)學(xué)是研究語(yǔ)言符號(hào)傳播信息的學(xué)科,圖形是非語(yǔ)言符號(hào)的一種,廣告設(shè)計(jì)課程在我國(guó)藝術(shù)類高校中開設(shè)以來(lái)取得一定的成果,但出現(xiàn)的問(wèn)題較多,將符號(hào)學(xué)原理融入廣告設(shè)計(jì)的課程教學(xué)中,進(jìn)行教學(xué)內(nèi)容上的改革嘗試,有利于擴(kuò)展學(xué)生的設(shè)計(jì)思路和設(shè)計(jì)方法,提升其對(duì)廣告的認(rèn)知。

Abstract： 

Advertising works,spread product information by gra- phic symbols,colors and other elements.Semiotics is the study of sign language disciplines to disseminate information,a graphic non-verbal symbols. ＂Advertising Design＂ course in our colle- ges and universities has made some results,but problems in tea- ching and more,the principles of semiotics infiltrating into ＂adv- ertising＂ teaching,teaching content of the attempts at reform, will help expand students＇ design ideas and design methods, so as to enhance their recognition of advertising.

  本文關(guān)鍵詞：藝術(shù)類廣告設(shè)計(jì)課程的教改研究——以符號(hào)學(xué)為切入點(diǎn)，，由筆耕文化傳播整理發(fā)布。