發(fā)布時間：2018-07-03 06:28

  本文選題：紀(jì)錄片 + 網(wǎng)絡(luò)傳播��； 參考：《中國廣播電視學(xué)刊》2016年07期

【摘要】：2015年,一大批制作精良的紀(jì)錄片涌現(xiàn),實現(xiàn)收視、口碑雙贏,讓更多人群開始關(guān)注紀(jì)錄片。國產(chǎn)紀(jì)錄片的產(chǎn)業(yè)化、國際化程度日益增強,移動互聯(lián)網(wǎng)的發(fā)展壯大為紀(jì)錄片行業(yè)帶來了新的生機。大制作、大片化紀(jì)錄片網(wǎng)絡(luò)傳播迅猛,大數(shù)據(jù)技術(shù)對紀(jì)錄片傳播的驅(qū)動作用愈發(fā)明顯。調(diào)查發(fā)現(xiàn),紀(jì)錄片網(wǎng)絡(luò)傳播呈現(xiàn)的特點是:衛(wèi)視頻道仍是紀(jì)錄片傳播的主要渠道;紀(jì)錄片臺網(wǎng)融合傳播呈現(xiàn)多元化發(fā)展態(tài)勢;社交平臺助推紀(jì)錄片的推廣與營銷;紀(jì)錄片與電商的聯(lián)手,打通了紀(jì)錄片產(chǎn)業(yè)鏈。紀(jì)錄片未來發(fā)展趨勢為:強IP、強情節(jié)、深內(nèi)涵成為紀(jì)錄片主流內(nèi)容;根據(jù)不同視頻平臺網(wǎng)民興趣,投放不同內(nèi)容的紀(jì)錄片;紀(jì)錄片制作將運用網(wǎng)絡(luò)觀眾行為的大數(shù)據(jù)研究尋求突破;受眾的交流和分享將對紀(jì)錄片的傳播起到重要作用。
[Abstract]:In 2015, a large number of well-produced documentaries emerged, achieve audience, win-win, so that more people began to pay attention to documentaries. The industrialization of domestic documentaries is becoming more and more international, and the development of mobile Internet has brought new vitality to the documentary industry. Large-scale documentary film network spread rapidly, big data technology to the documentary communication driving effect is more and more obvious. It is found that the characteristics of documentary network communication are: satellite TV channel is still the main channel of documentary communication, documentary network fusion communication presents a diversified development trend, social platform promotes the promotion and marketing of documentary; Documentary and the collaboration of e-commerce, through the documentary industry chain. The development trend of documentary in the future is as follows: strong IPP, strong plot, deep connotation become the mainstream content of documentary, according to different video platform Internet users' interest, put in different content documentary; Documentary making will make use of the big data research of network audience behavior to seek a breakthrough; the communication and sharing of audience will play an important role in the dissemination of documentary.
【作者單位】： 中央電視臺紀(jì)錄頻道;
【分類號】：J952;G206

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