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融合報(bào)道中的數(shù)據(jù)可視化研究

發(fā)布時(shí)間:2018-03-31 07:21

  本文選題:數(shù)據(jù)新聞 切入點(diǎn):融合報(bào)道 出處:《吉林大學(xué)》2017年碩士論文


【摘要】:伴隨著移動(dòng)互聯(lián)網(wǎng)、云計(jì)算、智能終端等信息技術(shù)的浪潮及媒介融合趨勢(shì),數(shù)據(jù)可視化報(bào)道應(yīng)運(yùn)而生,國(guó)內(nèi)外的數(shù)據(jù)可視化實(shí)踐正在如火如荼地發(fā)展。作為一種新型報(bào)道方式,數(shù)據(jù)可視化改變了新聞的生產(chǎn)、呈現(xiàn)和傳播方式,為新聞行業(yè)注入了新的生命力。數(shù)據(jù)可視化報(bào)道憑借其自身優(yōu)勢(shì)漸漸地占領(lǐng)了新聞報(bào)道的一席之地,并將成為未來(lái)媒體發(fā)展的必然趨勢(shì)。全文由五個(gè)章節(jié)組成。緒論部分是全文結(jié)構(gòu)和內(nèi)容的縱覽概括,對(duì)本文的研究背景、研究意義、國(guó)內(nèi)外研究現(xiàn)狀、研究方法做了詳細(xì)的介紹。第一章是數(shù)據(jù)可視化概述,主要論述了新聞為什么可視化,哪些新聞內(nèi)容適合可視化,分析了大數(shù)據(jù)時(shí)代下數(shù)據(jù)可視化的特點(diǎn),探討數(shù)據(jù)可視化的發(fā)展現(xiàn)狀,總結(jié)過(guò)去的數(shù)據(jù)可視化和現(xiàn)在熱議的數(shù)據(jù)可視化的區(qū)別,現(xiàn)在熱議的數(shù)據(jù)可視化又有怎樣的突破。第二章主要結(jié)合案例分析數(shù)據(jù)可視化在平面媒體、電視媒體和網(wǎng)絡(luò)媒體中的應(yīng)用和表現(xiàn)形式,總結(jié)常見的可視化類型,對(duì)數(shù)據(jù)可視化新聞報(bào)道與傳統(tǒng)新聞的差異進(jìn)行論述。第三章概述了融合報(bào)道中數(shù)據(jù)可視化對(duì)傳統(tǒng)媒體、新聞編輯部及新聞教育產(chǎn)生的影響。一方面,數(shù)據(jù)可視化拓寬信息采集方法,深度挖掘新聞內(nèi)容,豐富新聞報(bào)道方式,推動(dòng)媒介轉(zhuǎn)型;另一方面,數(shù)據(jù)可視化對(duì)媒體從業(yè)者帶來(lái)了挑戰(zhàn),同時(shí)促進(jìn)新聞編輯部的結(jié)構(gòu)重組和媒體機(jī)構(gòu)運(yùn)行機(jī)制的轉(zhuǎn)變。此外,數(shù)據(jù)可視化推動(dòng)新聞教育變革,國(guó)內(nèi)新聞院校開始增設(shè)數(shù)據(jù)可視化課程,與西方高校、新聞媒體開展合作,培養(yǎng)復(fù)合型新聞人才。第四章對(duì)融合報(bào)道中如何更好地應(yīng)用數(shù)據(jù)可視化方式提出了自己的一些建議,并希望新聞媒體不要盲目地信任各種數(shù)據(jù),要考察數(shù)據(jù)源的真實(shí)性和準(zhǔn)確性,有效地把握好可視化設(shè)計(jì),避免脫離可視化功能性。同時(shí),媒體要充分利用多元化的數(shù)據(jù)資源豐富新聞線索,利用數(shù)據(jù)技術(shù)和多媒體融合手段加強(qiáng)傳播效果,提升團(tuán)隊(duì)的專業(yè)素養(yǎng)與技術(shù)素養(yǎng)。第五章從數(shù)據(jù)可視化與新聞傳播的融合發(fā)展探討數(shù)據(jù)可視化的未來(lái)發(fā)展趨勢(shì)。在未來(lái),數(shù)據(jù)可視化可能會(huì)與眾多信息技術(shù)相結(jié)合,不斷創(chuàng)新新聞報(bào)道內(nèi)容和形式,呈現(xiàn)更多交互式的數(shù)據(jù)可視化產(chǎn)品。同時(shí),可視化技術(shù)為大眾所用,數(shù)據(jù)可視化也會(huì)給媒體帶來(lái)新的盈利手段。未來(lái)的新聞報(bào)道將是數(shù)據(jù)驅(qū)動(dòng)的,融合多種技術(shù)形態(tài)的可視化報(bào)道將成為新聞業(yè)發(fā)展的主要趨勢(shì)與方向。雖然論文的寫作還有很多不足,但希望對(duì)數(shù)據(jù)可視化的相關(guān)理論和實(shí)踐貢獻(xiàn)自己的一份力量。
[Abstract]:With the tide of information technology, such as mobile Internet, cloud computing, intelligent terminal and so on, and the trend of media convergence, data visualization reports emerge as the times require, and data visualization practices at home and abroad are developing in full swing. Data visualization has changed the way of news production, presentation and dissemination, and injected new vitality into the news industry. It will be the inevitable trend of the future media development. The full text consists of five chapters. The introduction part is an overview of the structure and content of the full text, the research background, research significance, domestic and foreign research status, The research methods are introduced in detail. The first chapter is an overview of data visualization, mainly discusses why news visualization, which news content is suitable for visualization, and analyzes the characteristics of data visualization in big data's time. Discuss the development of data visualization, summarize the differences between data visualization in the past and data visualization in the current debate, The second chapter mainly combines the case analysis data visualization in the plane media, the television media and the network media application and the manifestation form, summarizes the common visualization type, the second chapter mainly unifies the case analysis data visualization in the plane media, the television media and the network media application and the expression form, summarizes the common visualization type. The third chapter summarizes the influence of data visualization on traditional media, newsroom and news education. Data visualization broadens information collection methods, deeply excavates news content, enriches news reporting methods and promotes media transformation. On the other hand, data visualization brings challenges to media practitioners. At the same time, it also promoted the restructuring of the newsroom and the transformation of the operational mechanism of media organizations. In addition, data visualization promoted the reform of news education. Domestic journalism colleges and universities began to add data visualization courses to cooperate with western universities and the news media. The fourth chapter gives some suggestions on how to better use data visualization in fusion reporting, and hopes that the news media will not blindly trust all kinds of data. We should investigate the authenticity and accuracy of the data sources, effectively grasp the visual design, and avoid leaving the visual functionality. At the same time, the media should make full use of the diversified data resources to enrich news clues. The fifth chapter discusses the future development trend of data visualization from the perspective of data visualization and news communication. Data visualization may be combined with many information technologies to continuously innovate the content and form of news reports, and present more interactive data visualization products. Meanwhile, visualization technology is used by the public. Data visualization will also bring new ways of making money for the media. Future news coverage will be data-driven. Visual reporting with various technical forms will become the main trend and direction of the development of journalism. Although there are still many shortcomings in the writing of this paper, we hope to contribute our own strength to the theory and practice of data visualization.
【學(xué)位授予單位】:吉林大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:G210.7

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