創(chuàng)新、企業(yè)生產(chǎn)率與國際市場進(jìn)入模式選擇
[Abstract]:The continuous deepening of economic globalization and trade liberalization has promoted the global optimization of production factors and the global strategic layout of the value chain, changing the political and economic map of the world imperceptibly. More and more enterprises are getting strategic resources, absorbing common technology, optimizing product structure and expanding the product structure in order to avoid trade barriers. The profit, reshaping the market pattern and so on, go out of the country, go to the world market, carry out the international operation, in line with the current world political polarization and the trend of economic globalization, promote the brand, capitalization and high end of the enterprise, enhance the national competitiveness, influence and attraction, and become the international dance of the contemporary Chinese Enterprises A beautiful scenery line on the platform.
The research on the entry mode of international market begins with the international investment theory, and is enriched and perfected after continuous development. Especially, the new trade theory focusing on the heterogeneous enterprises has opened up a wider field of development and innovation space for this research. New new trade theory holds that only high productivity enterprises can enter into the research. In the international market and international business, enterprises with low productivity can only serve the domestic market, and the lowest productivity enterprises have to withdraw from the market. For a long time, the independent innovation ability of our enterprises is low, the overall level of enterprise productivity is not high, the international development experience is shallow, and the international strategy is short of clear international market. Choose the appropriate international market. The entry mode is the key to whether the enterprise can succeed in the international market and internationalize its operation.
From the perspective of enterprise heterogeneity, this paper links innovation, enterprise productivity and international market entry mode choice between the three, systematically studies the internal mechanism of the mutual influence between the three, and uses the enterprise micro data to test it. In particular, this article reviews and reviews the theory of enterprise internationalization and new trade from the literature review. The research progress of the theory at home and abroad, and the choice of innovation, enterprise productivity and international market entry mode is the key point of this paper (second chapter). Firstly, this paper analyzes the theory of enterprise heterogeneity, discusses the connotation of enterprise heterogeneity and the universality in international trade, and introduces the heterogeneity enterprise under the framework of HMY in detail. In the international market entry mode selection, the innovation factors are included (third chapters). Then, this paper discusses the interaction relationship between innovation, enterprise productivity and international market entry mode in the perspective of enterprise heterogeneity, taking full consideration of the actual situation of enterprise internationalization, such as indirect export, innovation heterogeneity (different degree of innovation and not). With the innovation type), the joint operation, the export platform type FDI and so on (fourth chapter, fifth chapter). Secondly, this article takes the export model as an example, uses the enterprise micro data to carry on the empirical analysis (sixth chapters) to the conclusion obtained in the previous article. Finally, the conclusion of each chapter is summed up and the conclusion of the full text (seventh chapter) is obtained.
The main conclusion of this paper is that enterprises must choose a suitable model to enter the international market. In the perspective of heterogeneity, there is a positive interaction between innovation, enterprise productivity and international market entry mode. Considering the zero transportation cost and the heterogeneity of innovation performance, innovation is the choice of the export mode of enterprise to enter the international market. The field process plays an important role. Considering the situation of joint operation and export platform type FDI, innovation still significantly affects the enterprise choice investment model entering the international market. When the enterprise productivity remains constant or keeps the fixed growth rate, the enterprise chooses the export mode or the investment model into the international market; when the enterprise productivity maintains When random fluctuation, the export mode is no longer the best model, and the enterprise will eventually choose the investment model to enter the international market. Innovation can improve the enterprise productivity level, shorten the gap with the productivity threshold, reduce the waiting time before entering the international market, and promote the choice of the suitable model to enter the international market, and get a higher country. International investment returns.
For enterprises to choose the international market entry mode, the main basis is the relative level of enterprise productivity. For enterprises, enterprises should constantly innovate, strive to improve the innovation performance and improve the enterprise's international management level. For the government, the government should plan from the global perspective, build the enterprise as the main body, market oriented, and combine production, research and research. The technological innovation system should pay more attention to the cooperative innovation ability of enterprises and strive to improve the innovation performance of enterprises. We should reduce the government subsidies, reduce the cost of enterprises, gradually expand the scale of enterprises, improve the productivity of enterprises, reduce the subsidy of the government to the enterprises, establish the dynamic monitoring mechanism of government subsidies and the innovation incentive platform, through tax preferential treatment, In order to improve the enthusiasm of enterprises to carry out technological innovation, we should enhance the enthusiasm of enterprises to carry out technological innovation, strengthen domestic infrastructure construction, fully clean up the administrative fees of various transportation and transportation, reduce the market entry costs of export enterprises, export fixed costs and export transport into the base, strengthen international trade cooperation and exchange, simplify and coordinate countries. All kinds of trade procedures at home and abroad, such as eliminating information blind spots, plugging information loopholes and strengthening information feedback, can promote the positive interaction among the three.
【學(xué)位授予單位】:西北大學(xué)
【學(xué)位級別】:博士
【學(xué)位授予年份】:2014
【分類號】:F273.1;F272.3;F752
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