技術賦權與資本理性：自媒體傳播場域話語權研究
發(fā)布時間：2018-08-03 10:10
【摘要】：話語權包含話語權利和話語權力兩個方面。在傳播場域中，話語權利是話語權力的基礎，話語權力是話語權利基于不同社會階層資本占有情況的一種權力配置。場域是斗爭的領域，不同主體的話語策略相互作用。一般來說，政治、經濟、文化資本的主要占有者擁有較大的話語權力，而社會草根階層則占有較少的資本，擁有較少的話語權力。自媒體傳播場域是隨著WEB2.0時代的到來而出現(xiàn)的一種傳播場域，其屬于傳播場域的一個亞場域。自媒體傳播場域中的話語權相對于傳統(tǒng)媒體傳播場域中的話語權而言，既有顛覆的一面、又有同構的一面。一方面，自媒體開啟了技術賦權、民間影像得以自我呈現(xiàn)的傳播時代，在傳統(tǒng)媒體傳播場域被獨占的媒介話語權出現(xiàn)了大眾化的轉向。另一方面我們依然可以看到在自媒體傳播場域中話語的背后，不同的社會階層基于資本的權力爭斗。在自媒體傳播場域中，對于基于資本的話語權來說，雖然公眾得以踐行話語權利，但自媒體傳播場域中的話語權力依然具有天然的資本傾向，是受制于權力資本的。自媒體傳播場域中話語權利和話語權力的斗爭，其實質是技術賦權與資本理性之間的斗爭。由于權力天然的資本傾向，技術賦權最終受制于資本理性。草根階層的話語權要想得以充分實現(xiàn)，，必須在不同的主體、場域間的主體間性、場域間性的基礎上，尋求合作與構連。草根內部、草根階層與精英階層、草根階層與自媒體平臺管理者、自媒體傳播場域與傳統(tǒng)媒體傳播場域、自媒體傳播場域與權力場域之間要進行充分的互動，最后形成一個話語可相互流通的“統(tǒng)合體”，話語權力可以相互借力的“構連體”。
[Abstract]:Discourse right includes two aspects: discourse right and discourse power. In the field of communication, discourse right is the basis of discourse power, and discourse power is a kind of power allocation based on different social strata 'capital possession. The field is the domain of struggle, and the discourse strategies of different subjects interact with each other. Generally speaking, the major occupants of political, economic and cultural capital have greater discourse power, while the grassroots have less capital and less discourse power. With the arrival of the WEB2.0 era, the self-media field is a kind of communication field, which belongs to a sub-field of the propagation field. The discourse right in the field of media communication has both subversion and isomorphism compared with the right of discourse in the field of traditional media communication. On the one hand, since the media opened the technology empowerment, folk images can present themselves in the communication era, in the traditional media field is exclusive media discourse power has a popular turn. On the other hand, we can still see the power struggle based on capital in different social strata behind the discourse in the media field. In the field of self-media communication, although the public can practice the discourse right, the discourse power in the field of media communication still has the natural tendency of capital and is restricted by the power capital. The essence of the struggle between discourse right and discourse power in the field of media communication is the struggle between technological empowerment and capital rationality. Due to the natural capital tendency of power, technology empowerment is ultimately restricted by capital rationality. In order to realize the discourse right of grassroots class, we must seek cooperation and connection on the basis of different subjects, intersubjectivity and inter-field. Within the grassroots, between the grassroots and the elite, between the grassroots and the self-media platform, between the media field and the traditional media field, and between the media communication field and the power field, there should be sufficient interaction between the media communication field and the power field. Finally, it forms an "integrative body" in which discourse can circulate with each other, and discourse power can rely on each other.
【學位授予單位】：鄭州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G206
[Abstract]:Discourse right includes two aspects: discourse right and discourse power. In the field of communication, discourse right is the basis of discourse power, and discourse power is a kind of power allocation based on different social strata 'capital possession. The field is the domain of struggle, and the discourse strategies of different subjects interact with each other. Generally speaking, the major occupants of political, economic and cultural capital have greater discourse power, while the grassroots have less capital and less discourse power. With the arrival of the WEB2.0 era, the self-media field is a kind of communication field, which belongs to a sub-field of the propagation field. The discourse right in the field of media communication has both subversion and isomorphism compared with the right of discourse in the field of traditional media communication. On the one hand, since the media opened the technology empowerment, folk images can present themselves in the communication era, in the traditional media field is exclusive media discourse power has a popular turn. On the other hand, we can still see the power struggle based on capital in different social strata behind the discourse in the media field. In the field of self-media communication, although the public can practice the discourse right, the discourse power in the field of media communication still has the natural tendency of capital and is restricted by the power capital. The essence of the struggle between discourse right and discourse power in the field of media communication is the struggle between technological empowerment and capital rationality. Due to the natural capital tendency of power, technology empowerment is ultimately restricted by capital rationality. In order to realize the discourse right of grassroots class, we must seek cooperation and connection on the basis of different subjects, intersubjectivity and inter-field. Within the grassroots, between the grassroots and the elite, between the grassroots and the self-media platform, between the media field and the traditional media field, and between the media communication field and the power field, there should be sufficient interaction between the media communication field and the power field. Finally, it forms an "integrative body" in which discourse can circulate with each other, and discourse power can rely on each other.
【學位授予單位】：鄭州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G206
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